Driving Safety: Subaru Highlights the
Moment When 'That Moment' Arrives
-- New Ad Talks to Parents' Worries
When Children Get Their First Driver's License--
-- Real Life Father and
Daughters Play Out Critical Moment When Teen First Takes the Wheel
--
CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s
new television ad titled, "Baby Driver," is tugging at the heartstrings of
parents around the country. The spot speaks to the fears parents have for their
first-time driver children and features a father handing over the car keys to
his daughter as she sets off to drive alone for the first time. In a neat twist
of life imitating art, the two girls in the ad are real-life sisters and the
"dad" is the real-life father to both girls.
Baby Driver - the
story:
The new television spot begins with a little girl
aged six, sitting in the driver's seat of a Subaru Legacy with her father
speaking to her through the passenger side window. She smiles patiently as her
father gives her the "safety talk." As he hands her the keys, we realize that
all along its been a 16-year-old waiting for her first ride alone whose Dad
still sees her as his "little girl."
"Most parents dread that moment
when their children first take the wheel alone. It's momentous," said Kevin
Mayer, director of marketing communications, Subaru of America, Inc. "We talked
about this with our agency, Carmichael Lynch and we loved the idea of building a
story around that moment through the eyes of the father. The fact that 'he
bought his Subaru, because he knew this day was coming' further highlights the
reasons that people buy Subarus - our top safety and reliability ratings. We
also know that many of our owners 'pass down' their Subarus to their children
since they are so highly rated and we wanted to show that too."
Andy
Lyons, who plays the concerned father is actually experiencing this moment in
his own life. "As father to both the girls, portraying those complex emotions
on-screen was not a stretch for me. Having my first daughter, Lanna reach
driving age and knowing that my second, Georgie, will be there all too soon, I
understand the anxiety of handing over the keys for the first time."
The
spot also outlines the inherent safety of Subaru vehicles and in looking to
authentically portray that "hand-over moment" the company felt fortunate in
finding the Lyons family. "When we found this family we threw out the script,"
added Mayer. "We simply asked the dad, what would you tell your daughter before
she pulled away? The dad took it from there and he was perfect."
The
Subaru commercial comes at a time when Teen and Distracted driving issues are
making headlines.
National Teen Driving statistics at rmiia.org show
that:
Motor vehicle crashes are the leading cause of death among 15- to
20-year-olds.
16-year-olds have higher crash rates than drivers of any
other age.
16-year-olds are three times more likely to die in a motor
vehicle crash than the average of all drivers.
Drivers ages 15-20
accounted for 12-percent of all drivers involved in fatal crashes in 2008 and
14-percent of all drivers involved in police-reported crashes.
According
to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the
highest crash risk per mile traveled, compared with drivers in other age groups.
The problem is at its worst among 16 year-olds, whose driving experience is the
limited and whose immaturity often results in risk-taking.
"Making the
right vehicle choice for teens with both active and passive safety features can
be critical in increasing their safety while on the road," states Mayer. "That
'Moment' is a real worry to many parents and we hope that our spot gets people
to think about what to look for when shopping for vehicles for teen drivers."
As well as being durable, dependable and fun-to-drive, Subaru vehicles
are consistently named Top Safety Picks by IIHS. The company's focus on
All-Wheel Drive technology is another strong safety feature that helps improve
driver control.
"When it comes to safe vehicles, Subaru is at the top of
the list and that's why we use their vehicles," said Meg Kramer, founder of
StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive
technology, are safe, reliable and fuel efficient. Subaru fits every one of our
criteria."
The spot can be seen at www.youtube.com/Subaru and was
produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in
Minneapolis, Minn. Premier Subaru, in Branford, Connecticut, supports the work of Subaru of America, as well as Subaru of America's corporate sponsorship of StreetSafe Driving Academy. Premier Subaru is proud to have several well known driving schools as clients who use Subaru models exclusively in their driver training curriculum.
Premier Subaru
150 North Main Street, Branford, CT 06405Sales: (800) 411-4551
- Service: (203) 481-0687
- Parts: (203) 481-0687
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News and Updates
Premier Subaru and Subaru of America Report All Time Sales Record
Branford, CT - Premier Subaru, in Branford, Connecticut, is proud to report that Subaru of America, Inc. today reported record vehicle sales for 2011 of 266,989. Subaru has now posted sales records in each of the past three years and Subaru is the only manufacturer in the US to have posted four successive years of sales growth.
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The December sales total also marks Subaru's best-ever sales month, eclipsing the previous best month of August 2009 ? the "Cash for Clunkers" month.
The 2011 achievement for Subaru is all the more remarkable considering the company had to contend with significant production delays caused by the tsunami and earthquake in Japan in March 2011. To respond to strong consumer demand for its latest products, and to make up for lost production, Subaru's parent company Fuji Heavy Industries increased vehicle manufacture in the second half of 2011 and the company is now producing more cars per month than at any time in its history.
Demand for the Subaru Legacy, Outback and Forester models continued to be strong in 2011 with Legacy and Outback setting individual records. The all-new 36 mpg Impreza began retail sales in November, boosting sales still further. With consumer demand so high, the company predicts a fourth record year in 2012 with sales likely to reach the milestone 300,000 mark.
Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said, "We are thrilled to close 2011 with a third consecutive sales record for Subaru. We need to thank our retailers, distributors, our employees and of course the dedication and commitment of Fuji Heavy Industries staff for making these results possible. 2011 was the best year in our history, but with our production levels now running at their highest ever, and our best ever line-up in place, we are committed to another record-setting year in 2012."
"We are very pleased to welcome the 266,989 customers to the Subaru family," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "With production now catching up to demand, our December sales show the potential for the Subaru brand for 2012. We delivered 34,000 cars in to dealers in December, beating our previous highest total by 5,000. Given how quickly our products are moving, we expect to reach another significant sales milestone in 2012."
Premier Subaru Welcomes Saab Owners
Premier Subaru, located in Branford, Connecticut, extends a welcome to owners of Saab motor vehicles in light of the company's recent bankruptcy filing.
Saab announced today the suspension of warranty coverage on all of its vehicles in North America. This includes any vehicle sold or leased, or any vehicle already owned or leased by a consumer which is under the Saab factory warranty. As such, those cars are now "as is" vehicles. In an "as is" situation, the owner of the vehicle is now responsible for any and all repairs to the car - these repairs can be costly. Furthermore, the bankruptcy of Saab leads the availability of parts into question, further rendering issues for consumers.
Robert J. Alvine, President of Premier Subaru said "We are seeking to assist Saab owners during this uncertain time. With the bankruptcy of Saab, the cancellation of the warranties and the uncertainties of parts availability, the value of Saab vehicles in the marketplace have plummeted. We want to help those exposed Saab owners into new Subaru's as quickly as possible so that we can maximize their values in their vehicles and save them from potential costly repairs."
Premier Subaru, located at 150 North Main Street in Branford, Connecticut, is one of the top Subaru dealerships in the United States. The dealership is the only Subaru dealership in the State of Connecticut that is approved by both the Better Business Bureau (with an A+ designation) and the AAA, under their Approved Automotive Repair program. Premier Subaru clients enjoy certified Subaru service 6 days a week, with early and late appointments available for all customers. In addition, Premier Subaru offers one of the largest loaner car fleets in the State of Connecticut to ensure clients are not inconvenienced while their cars are being serviced.
During this time, Premier Subaru management has been equipped with the most current information to assist Saab customers throughout the State of Connecticut and beyond. Saab owners currently driving Saab 9-2, Saab 9-3, Saab 9-4, Saab 9-5 and Saab 9-7 models should contact Premier Subaru and mention the Saab Owner Transition Program to ensure that they are provided with the maximum benefit on their vehicle. Furthermore, additional enhancements for Saab owners are available to December 31, 2011.
Hole-In-One Winner at URI Golf Tourney Gets His Car
KINGSTON, R.I. November 18, 2011: It was hard to tell who was happier, the guy who won the car or the one who donated it.
Robert Alvine, president and general manager of Premier Subaru of Branford, Conn., gathered with University of Rhode Island officials in late October just off the Quadrangle to present Mike Russo of Cranston a new Subaru Legacy for nailing a hole-in-one during a charity golf tournament in September.
It was much chillier recently in front of URI's Ballentine Hall when Russo collected his prize from the 18th Annual Dr. Louis A. Luzzi Networking on the Links Golf Tournament. Proceeds benefit The Share of Tomorrow Fund at the College of Pharmacy and the College of Business Administration Scholarship Fund. It was held at Quidnessett Country Club in North Kingstown.
Mark Higgins, dean of the College of Business Administration, said the two colleges combined their golf tournaments two years ago to offer an even better event. He said supporters like Alvine are the reason why people come back year after year.
"Bob has always been a loyal supporter of the College of Business Administration," Higgins said during the ceremony. "He has always done what we have asked him to do. He was more than happy to donate a car for this year's event. I don't know who was happier when this happened, Bob or Mike."
Higgins said money from the tournament supports scholarships for minority students in the business college. When he began as an accounting professor at URI in 1988, between 1 to 2 percent of business students were minority students. That rate is now 15 percent.
Because of Alvine's strong connection to URI and his ability to help its business college, he was thrilled that someone won the car.
"I owe everything to URI and I hope the students here today feel the way I do when they become alumni," Alvine said. "I have remained connected to URI since I graduated in 1988. I am a big proponent of the school. The people here are so important to me, and my closest friends are from my time at URI."
Car-winner Russo was invited to play in a foursome organized by College of Pharmacy alumnus Greg Cianfarani, an East Greenwich resident who owns RXinsider, a multi-media and software development company in Warwick that serves a variety of healthcare disciplines and colleges.
"Everyone (from URI) has been so wonderful," Russo said. "From the moment when the ball went in to today, everyone has been so enthusiastic, maybe even more than I have been."
Ronald P. Jordan, dean of the College of Pharmacy, said the tournament was created 18 years ago in honor of the late Louis Luzzi, professor and dean of the college.
"We wanted to raise funds to support our students when they travel to regional and national conferences and national meetings by professional pharmacy organizations," Jordan said. "The funding has also helped students obtain advanced certifications."
Since the tournament's inception, the College of Pharmacy has raised a total of $500,000 for student support.
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Robert Alvine, president and general manager of Premier Subaru of Branford, Conn., gathered with University of Rhode Island officials in late October just off the Quadrangle to present Mike Russo of Cranston a new Subaru Legacy for nailing a hole-in-one during a charity golf tournament in September.
It was much chillier recently in front of URI's Ballentine Hall when Russo collected his prize from the 18th Annual Dr. Louis A. Luzzi Networking on the Links Golf Tournament. Proceeds benefit The Share of Tomorrow Fund at the College of Pharmacy and the College of Business Administration Scholarship Fund. It was held at Quidnessett Country Club in North Kingstown.
Mark Higgins, dean of the College of Business Administration, said the two colleges combined their golf tournaments two years ago to offer an even better event. He said supporters like Alvine are the reason why people come back year after year.
"Bob has always been a loyal supporter of the College of Business Administration," Higgins said during the ceremony. "He has always done what we have asked him to do. He was more than happy to donate a car for this year's event. I don't know who was happier when this happened, Bob or Mike."
Higgins said money from the tournament supports scholarships for minority students in the business college. When he began as an accounting professor at URI in 1988, between 1 to 2 percent of business students were minority students. That rate is now 15 percent.
Because of Alvine's strong connection to URI and his ability to help its business college, he was thrilled that someone won the car.
"I owe everything to URI and I hope the students here today feel the way I do when they become alumni," Alvine said. "I have remained connected to URI since I graduated in 1988. I am a big proponent of the school. The people here are so important to me, and my closest friends are from my time at URI."
Car-winner Russo was invited to play in a foursome organized by College of Pharmacy alumnus Greg Cianfarani, an East Greenwich resident who owns RXinsider, a multi-media and software development company in Warwick that serves a variety of healthcare disciplines and colleges.
"Everyone (from URI) has been so wonderful," Russo said. "From the moment when the ball went in to today, everyone has been so enthusiastic, maybe even more than I have been."
Ronald P. Jordan, dean of the College of Pharmacy, said the tournament was created 18 years ago in honor of the late Louis Luzzi, professor and dean of the college.
"We wanted to raise funds to support our students when they travel to regional and national conferences and national meetings by professional pharmacy organizations," Jordan said. "The funding has also helped students obtain advanced certifications."
Since the tournament's inception, the College of Pharmacy has raised a total of $500,000 for student support.
Subaru separates performance models from Impreza
Branford, CT/Cherry Hill, NJ - October 29, 2011 - Subaru will begin marketing its Impreza WRX and STi performance models separately from the conventional Impreza when the car is redesigned next month.
The "Impreza" name will be dropped for the derivatives, and they will get their own platforms when they are redesigned in 2013.
The new strategy allows Subaru to focus on the redesigned Impreza's improved fuel economy and added interior space - important considerations in the compact car segment. The 2012 Impreza goes on sale in November as four door sedan or five door hatch-back. It is priced the same as the current model but, with a new engine and a roomier improved interior. The launch was delayed about two months because of the March earthquake and tsunami in Japan.
The WRX and STi variants will continue on the current Impreza platform until 2013 when they are redesigned. The two sporty versions account for 10-15% of Impreza sales.
For additional information on the full model line of Subaru vehicles, please see Premier Subaru in Branford, CT.
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The "Impreza" name will be dropped for the derivatives, and they will get their own platforms when they are redesigned in 2013.
The new strategy allows Subaru to focus on the redesigned Impreza's improved fuel economy and added interior space - important considerations in the compact car segment. The 2012 Impreza goes on sale in November as four door sedan or five door hatch-back. It is priced the same as the current model but, with a new engine and a roomier improved interior. The launch was delayed about two months because of the March earthquake and tsunami in Japan.
The WRX and STi variants will continue on the current Impreza platform until 2013 when they are redesigned. The two sporty versions account for 10-15% of Impreza sales.
For additional information on the full model line of Subaru vehicles, please see Premier Subaru in Branford, CT.
Subaru to increase fuel economy by 30%
Branford, CT/Tokyo, Japan - October 14, 2011 Subaru plans to introduce turbocharging, new transmissions and hybrid drivetrains in a bid to boost its fleetwide fuel efficiency 30 percent between 2010 and 2015.
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The technology blitz also includes a new, lightweight vehicle platform that will be introduced by 2015 and will replace the platform now used for all Subaru nameplates.
Motohisa Miyawaki, head of product planning and engineering, said there will be one full model change each year from 2012 through 2015 on top of this year's introduction of the XV small crossover in Japan and next year's debut of the BRZ sporty car.
The XV will come to the United States in the 2013 or 2014 model year.
Subaru's technology push comes as the company, best known for all-wheel-drive crossovers and SUVs, tries to respond to more stringent government emissions regulations and public demand for greener cars.
"By 2015, we aim to improve fuel efficiency 30 percent compared with 2010 levels to become top level in the industry," Miyawaki said at a Sept. 29 press briefing.
Most of the improvement will come from new engines and transmissions, starting with a third-generation horizontally opposed engine dubbed the "FB." It appeared last fall in a refreshed Forester SUV and goes into the new Impreza and XV before being introduced across the lineup.
The FB is Subaru's first entirely new engine in 20 years.
Subaru also will deploy continuously variable transmissions in most models, replacing automatic transmissions as the mainstay transmission for the brand. Automatic transmissions are expected to be used only in variants of some models.
The BRZ, for example, will not have a continuously variable transmission.
Subaru also will employ engine idle-stop technology, which saves fuel by automatically turning off the engine when the car comes to a rest. That feature will appear first in Japan and Europe; the company hasn't said whether it is bound for U.S. vehicles. Idle-stop first appears in the Japan-market variant of the Impreza due this fall.
Further fuel efficiency will be eked out by slashing vehicle weight, improving aerodynamics and using low rolling resistance tires and through better management of heating and electrical systems, Miyawaki said.
Miyawaki said the new platform will use ultrahigh tensile steel to reduce weight while maintaining high rigidity. He did not say which model the platform will debut on.
Subaru also will introduce a turbocharged, direct-injection boxer engine next year and start selling its first electric-gasoline hybrid vehicle in 2013. It did not say what models would get those technologies.
Under its Motion-V midterm business plan unveiled in July, Subaru targets a 37 percent increase in global sales to 900,000 units by the fiscal year ending March 31, 2016. That would be up from 657,000 units in the fiscal year that ended March 31, 2011.
In North America, which Subaru calls its most important market, the company aims to boost sales 24 percent to 380,000 units in that timeline. U.S. sales will account for 350,000 units of that total target volume. Subaru sold a record 263,820 vehicles in the United States last year.
Premier Subaru, located in Branford, Connecticut, is one of America's largest Subaru dealerships.
Premier Subaru and Subaru of America Report September, 2011 Sales
Branford, CT/October 4, 2011 - Premier Subaru, of Branford, Connecticut, one of America's largest Subaru dealerships, and Subaru of America announced total September, 2011 Subaru sales of 20,934.
Consumer demand for Subaru products remains at an all time high; however recent sales have been affected due to supply restrictions and lowest-ever dealer inventory following the Japanese tsunami. Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months as the company returns to its record setting pre-tsunami levels.
"We are extremely pleased to break 20,000 sales again this month, despite inventory constraints," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "This momentum positions us well for a successful introduction of the all-new 2012 Impreza, which will hit dealer showrooms later this year."
"Legacy and Outback continue to experience solid gains with year-to-date increases of 11 percent and 12 percent, respectively," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc. "We expect this trend will continue as we rebuild inventory."
Premier Subaru, located at 150 North Main Street in Branford, Connecticut, continues to offer one of the area's largest inventories of new Subaru models. The company has been nationally recognized for it's commitment to customer satisfaction, as well as it's aggressive pricing posture.
More information on Premier Subaru can be found on the web at www.premiersubaru.com.
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Consumer demand for Subaru products remains at an all time high; however recent sales have been affected due to supply restrictions and lowest-ever dealer inventory following the Japanese tsunami. Production levels at Subaru factories have now fully recovered and the company expects sales numbers to reach new heights in the coming months as the company returns to its record setting pre-tsunami levels.
"We are extremely pleased to break 20,000 sales again this month, despite inventory constraints," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc. "This momentum positions us well for a successful introduction of the all-new 2012 Impreza, which will hit dealer showrooms later this year."
"Legacy and Outback continue to experience solid gains with year-to-date increases of 11 percent and 12 percent, respectively," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc. "We expect this trend will continue as we rebuild inventory."
Premier Subaru, located at 150 North Main Street in Branford, Connecticut, continues to offer one of the area's largest inventories of new Subaru models. The company has been nationally recognized for it's commitment to customer satisfaction, as well as it's aggressive pricing posture.
More information on Premier Subaru can be found on the web at www.premiersubaru.com.
Subaru-Driving Artists to Showcase their Work and their Vehicles at Premier Subaru
BRANFORD, CONNECTICUT - Premier Subaru will host the Award-winning Shoreline Artists Exhibit in their showroom on October 2, 2011 from 11 am to 4 pm. Five featured artists will be "baring it all" (artistically speaking, of course) with as many as 50 of their all original paintings on display. Each artist has a distinctive style, so there will be something for everyone. More information on the event can be found at www.premiersubaru.com/award-winning-shoreline-artists.htm.
All of the featured artists are women who are loyal Subaru owners from the Connecticut shoreline who use only their Subarus to get from "scene" to "inspirational scene". The event will showcase not only these talented artists' paintings, but also the cavernous cargo areas of the Subarus that these artists use to transport all of their gear. The artists' paintings and many Subarus will be available for purchase.
Fine art and Subaru may not come to mind together normally, but when you want to let nature inspire you in person, there are bulky items like easels, canvases, and more that you need to transport. And roads aren't typically built to accommodate access to inspiration; the most beautiful landscapes aren't usually the easiest to get to. When you want to share your inspiration with others, you have to get the art to them, too.
Each of these women found that the spacious interiors of Subaru's wagons and SUVs accommodated all of the tools of their trade. They also found that no matter what the season, Subaru's legendary symmetrical-all-wheel-drive system makes getting themselves, the people they care about and their art anywhere from picturesque, snowy, woodlands to downtown art galleries easy.
During the exhibit apple cider and donuts from local Bishop's Orchards will be available. Visitors can be entered to win 6 free oil changes in a raffle when they speak with Jeff Irzyk, the exhibit's organizer, at the event.
For questions or comments, please contact Jeff Irzyk by phone at 203-643-1215 or by email at jirzyk@premiersubaru.com.
About Jeff Irzyk & Premier Subaru: Located at 150 North Main Street in Branford, Connecticut, the dealership has been in business since 2000 selling new and pre-owned Subaru models, as well as servicing all makes and models of domestic and import vehicles. The dealership is approved by the AAA for automotive service and repairs and is an A+ rated company by the Better Business Bureau of the State of Connecticut. Premier Subaru has also won numerous awards for customer satisfaction and sales excellence. In addition, the dealership sells Subaru parts direct to the consumer in person or on-line. The main phone number for the dealership is 203-481-0687. Additional information about the dealership can be found at www.premiersubaru.com. Jeff Irzyk is an award-winning certified Subaru sales consultant at the dealership who prides himself on exemplary customer care and community involvement. A member of the Premier team for over 6 years, Jeff is a resident of Guilford here on the Connecticut shoreline.
About the Award-Winning Shoreline Artists- These women all run into each other quite a bit because they have many things in common- all are female artists who live here on the Connecticut shoreline that have won numerous awards and recognition for their paintings. Only recently, however, did they realize that they all have found the same vehicular solution for getting themselves, their materials, and their paintings safely where they need to be- Subaru. In fact, McCarty and Wiesner both purchased their 2010 Foresters from Jeff Irzyk.
Joanne McCarty - Who resides in Clinton, CT, likes to paint En Plein Air and feel the character of the atmosphere. She has painted on the Connecticut shoreline, in the Caribbean, and Europe. She feels her work has a certain naiveté and spontaneity about it. She is able to leave her real world behind when she starts a new piece. Painting truly "takes me out of myself" says Joanne. Joanne has studied with such artists as Judi Betts, the late Bill Steeves, Chein Fei, Joann Ballinger, and Natalie Pfannstiehl. Her preferred media is watercolor and pastel.
Karen Wiesner - Lives in Madison, CT where she enjoys painting both in oil and pastel, especially En Plein Air whenever possible. She has painted on location with Sam D'Aburoso in Tuscany and with Charles Gruppé in Italy, Portugal, Greece, and Spain. She has also studied with such artists as Lou Bonamarte, Jurgen Geith, Joann Ballinger and Gerald Caron, to name a few. The Poet, Archibald MacLeish, wrote, "A poem should not mean, but be." Karen feels this is also true of a successful painting.
Sandra Kensler - Sandra came to us from Indiana in 1990and currently lives and has her studio in Madison, CT. She has exhibited in New England all along the shoreline in Connecticut, in New York City, and Wisconsin. She says: "The world Excites me and I want to express how I feel about it by painting it. I simplify my paintings by exaggerating color and shape. I crop tightly and pare down whenever I can. The buildings in cities and their light and shadows inspire me. I exaggerate long roads, afternoon and morning shadows, and the shapes defined by trees in the country." Sandra paints almost exclusively with oils.
Elizabeth "Mike" Boyd - Works both literally and abstractly. She has a wide array of works in all media. Her landscape and still life are done in acrylic, watercolor, pastel and oil. They are very traditional and a joy to do. Her abstract work is executed with mixed media and collage. These are cerebral and less predictable. The transitions between the literal and abstract reinforce each other, and, one hopes, bring out the best in each. She has studied with various teachers such as Theodore Roszak and Frank Vincent DuMond who were the most influential to her works.
Nancy Schwartz - Nancy lives and maintains her studio in Madison, CT. She views her paintings as containing a sense of quietness. She paints to portray this quality and it provides the underlying theme for most of her work. She has studied drawing with the late Alan Wood-Thomas and painting with the late Robert Brackman. Nancy "considers painting a joy, a privilege and a necessary part of her life".
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All of the featured artists are women who are loyal Subaru owners from the Connecticut shoreline who use only their Subarus to get from "scene" to "inspirational scene". The event will showcase not only these talented artists' paintings, but also the cavernous cargo areas of the Subarus that these artists use to transport all of their gear. The artists' paintings and many Subarus will be available for purchase.
Fine art and Subaru may not come to mind together normally, but when you want to let nature inspire you in person, there are bulky items like easels, canvases, and more that you need to transport. And roads aren't typically built to accommodate access to inspiration; the most beautiful landscapes aren't usually the easiest to get to. When you want to share your inspiration with others, you have to get the art to them, too.
Each of these women found that the spacious interiors of Subaru's wagons and SUVs accommodated all of the tools of their trade. They also found that no matter what the season, Subaru's legendary symmetrical-all-wheel-drive system makes getting themselves, the people they care about and their art anywhere from picturesque, snowy, woodlands to downtown art galleries easy.
During the exhibit apple cider and donuts from local Bishop's Orchards will be available. Visitors can be entered to win 6 free oil changes in a raffle when they speak with Jeff Irzyk, the exhibit's organizer, at the event.
For questions or comments, please contact Jeff Irzyk by phone at 203-643-1215 or by email at jirzyk@premiersubaru.com.
About Jeff Irzyk & Premier Subaru: Located at 150 North Main Street in Branford, Connecticut, the dealership has been in business since 2000 selling new and pre-owned Subaru models, as well as servicing all makes and models of domestic and import vehicles. The dealership is approved by the AAA for automotive service and repairs and is an A+ rated company by the Better Business Bureau of the State of Connecticut. Premier Subaru has also won numerous awards for customer satisfaction and sales excellence. In addition, the dealership sells Subaru parts direct to the consumer in person or on-line. The main phone number for the dealership is 203-481-0687. Additional information about the dealership can be found at www.premiersubaru.com. Jeff Irzyk is an award-winning certified Subaru sales consultant at the dealership who prides himself on exemplary customer care and community involvement. A member of the Premier team for over 6 years, Jeff is a resident of Guilford here on the Connecticut shoreline.
About the Award-Winning Shoreline Artists- These women all run into each other quite a bit because they have many things in common- all are female artists who live here on the Connecticut shoreline that have won numerous awards and recognition for their paintings. Only recently, however, did they realize that they all have found the same vehicular solution for getting themselves, their materials, and their paintings safely where they need to be- Subaru. In fact, McCarty and Wiesner both purchased their 2010 Foresters from Jeff Irzyk.
Joanne McCarty - Who resides in Clinton, CT, likes to paint En Plein Air and feel the character of the atmosphere. She has painted on the Connecticut shoreline, in the Caribbean, and Europe. She feels her work has a certain naiveté and spontaneity about it. She is able to leave her real world behind when she starts a new piece. Painting truly "takes me out of myself" says Joanne. Joanne has studied with such artists as Judi Betts, the late Bill Steeves, Chein Fei, Joann Ballinger, and Natalie Pfannstiehl. Her preferred media is watercolor and pastel.
Karen Wiesner - Lives in Madison, CT where she enjoys painting both in oil and pastel, especially En Plein Air whenever possible. She has painted on location with Sam D'Aburoso in Tuscany and with Charles Gruppé in Italy, Portugal, Greece, and Spain. She has also studied with such artists as Lou Bonamarte, Jurgen Geith, Joann Ballinger and Gerald Caron, to name a few. The Poet, Archibald MacLeish, wrote, "A poem should not mean, but be." Karen feels this is also true of a successful painting.
Sandra Kensler - Sandra came to us from Indiana in 1990and currently lives and has her studio in Madison, CT. She has exhibited in New England all along the shoreline in Connecticut, in New York City, and Wisconsin. She says: "The world Excites me and I want to express how I feel about it by painting it. I simplify my paintings by exaggerating color and shape. I crop tightly and pare down whenever I can. The buildings in cities and their light and shadows inspire me. I exaggerate long roads, afternoon and morning shadows, and the shapes defined by trees in the country." Sandra paints almost exclusively with oils.
Elizabeth "Mike" Boyd - Works both literally and abstractly. She has a wide array of works in all media. Her landscape and still life are done in acrylic, watercolor, pastel and oil. They are very traditional and a joy to do. Her abstract work is executed with mixed media and collage. These are cerebral and less predictable. The transitions between the literal and abstract reinforce each other, and, one hopes, bring out the best in each. She has studied with various teachers such as Theodore Roszak and Frank Vincent DuMond who were the most influential to her works.
Nancy Schwartz - Nancy lives and maintains her studio in Madison, CT. She views her paintings as containing a sense of quietness. She paints to portray this quality and it provides the underlying theme for most of her work. She has studied drawing with the late Alan Wood-Thomas and painting with the late Robert Brackman. Nancy "considers painting a joy, a privilege and a necessary part of her life".
Chase and Subaru Renew Captive Lender Agreement
September 9, 2011 - Chase Auto Finance and Subaru of America, Inc. announced the renewal of their relationship, Subaru Motors Finance (SMF), extending Chase as the captive auto finance provider for Subaru in the U.S. for an additional five years.
"Subaru of America, Inc. is pleased to announce the extension of our joint financing relationship named Subaru Motors Finance, which services the wholesale, retail and lease financing needs of our dealers and customers," said Thomas J. Doll, Executive Vice President and Chief Operating Officer of Subaru of America, Inc. "This is the third extension of our contract, which speaks to the strong relationship we have with Chase."
Chase Auto Finance has been the captive lender for Subaru for more than ten years through the SMF brand, financing more than 1.1 million Subaru customers. An exclusive team at SMF manages the full spectrum of retail, lease and floorplan finance needs with a variety of customized product offerings for more than 600 Subaru dealers nationwide.
"We are proud to have served Subaru and its retail organization for more than a decade and look forward to continuing our strong relationship over the next five years," said Marc Sheinbaum, Chief Executive Officer for Chase Auto Finance. "Subaru dealers nationwide will continue to benefit from our products, services and the expertise of our dedicated SMF team."
As a full-service provider, Chase Auto Finance offers prime to sub-prime financing, dealer floorplan, commercial banking, and treasury services.
About Chase
Chase Auto Finance, together with its affiliates, is one of the leading bank providers of auto financing in the country. Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. , a leading global financial services firm with assets of $2.2 trillion and operations in more than 60 countries. Chase serves consumers and small businesses through 5,200 bank branches, 16,200 ATMs, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships and schools and universities. Chase also has issued more than 90 million credit cards.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.
Hurricane Irene - Thank you to Connecticut Light and Power
August 31, 2011/Branford, CT - Premier Subaru, located in Branford, Connecticut, one of America's largest Subaru dealerships and Premier Kia, Connecticut's newest Kia dealership, would like to thank the employee's of Connecticut Light & Power (CL&P) in working to restore power to the company's operations. The restoration of power in the Branford, Connecticut area is a daunting job, since almost 100% of the town is without power.
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Hurricane Irene left a path of destruction and devastation, including the loss of life. Premier Subaru and Premier Kia are pleased that all of their employees withstood the storm without injury and, with most suffering minor damage to their homes.
As of this press release, power to the company's operations have been fully restored and the management and staff of Premier Subaru and Premier Kia would like to thank the efforts of the worker's of Connecticut Light and Power in working hard to restore our power. We appreciate the demands and difficulty of the job.
Premier Subaru and Premier Kia are located in Branford, Connecticut. More information on the companies can be found at www.premiersubaru.com and www.premierkiact.com.
More information can be found online at www.premiersubaru.com
Subaru of America Holds the Line on Pricing for 2012 Impreza
August 20, 2011 - Subaru of America, Inc. today announced pricing for its much-anticipated 2012 Impreza. Starting at just $17,495 for the base model 4-door Impreza 2.0i with a five-speed manual transmission, the car's starting price remains unchanged compared with last year's. The automatic version, offered exclusively with Subaru's newly designed continuously variable transmission (CVT) starts at $18,495. The base 5-door Impreza 2.0i starts at $17,995 when equipped with a five-speed transmission and $18,995 for the CVT-equipped model.
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The 2012 Impreza is also offered in 2.0i Premium, Sport Premium and Limited models ? the Limited a new addition for this year. The 4-door 2.0i Premium starts at $18,795, while the 5-door Premium starts at $19,295. For the 2.0i Limited, prices start at $21,595 for the 4-door and $22,095 for the 5-door version. Finally, the Impreza 2.0i Sport Premium starts at $20,295 and is only offered in the 5-door body style. A new Sport Limited model is also available. These prices all reflect MSRP before the $750.00 destination charge.
Changes for this year's Impreza include the all-new 148 horsepower 2.0-liter SUBARU BOXER® engine with projected EPA fuel economy of 27 mpg city and 36 mpg highway. When equipped with the new Lineartronic® CVT transmission, the 2012 Impreza is the most fuel-efficient all-wheel drive car in America. All 2012 Imprezas feature Subaru Symmetrical All-Wheel Drive. The 2012 Impreza will arrive in dealerships November 2011.
Premier Subaru to host "New Owner's Clinic" on August 23, 2011
Branford, CT - August 13, 2011 - Premier Subaru, one of America's highest rated Subaru dealerships, located in Branford, Connecticut, is hosting a "New Owner's Clinic" for all new Subaru owner's on August 23, 2011. This new Subaru owner's clinic continues the company's commitment to exceeding the expecations of it's Subaru client's by offering them value oriented programs to enhance their ownership experience.
During this new Subaru owner's clinic, Premier Subaru management and technical staff, will show new Subaru owner's how to maximize the dependability of their new Subaru models; how to make the most of their vehice's safety features and technology; techniques for maximizing fuel economy, proper maintenance and much more.
The new Subaru Owner's Clinc begins at 6:00pm on August 23, 2011 at the Premier Subaru Service Department located at 150 North Main Street in Branford, Connecticut. The company will also provide refreshments and door prizes.
New Subaru owners interested in attending should contact Laurie Anne, in the company's client care department, at lann@premiersubaru.com
Premier Subaru is located at 150 North Main Street in Branford, Connecticut. The company is the only Subaru dealer in Connecticut to be approved by the AAA for Automotive Service & Repair, as well as an A+ rated member of the BBB. More information on Premier Subaru can be found on the company's website at www.premiersubaru.com
The new Subaru Owner's Clinc begins at 6:00pm on August 23, 2011 at the Premier Subaru Service Department located at 150 North Main Street in Branford, Connecticut. The company will also provide refreshments and door prizes.
New Subaru owners interested in attending should contact Laurie Anne, in the company's client care department, at lann@premiersubaru.com
Premier Subaru is located at 150 North Main Street in Branford, Connecticut. The company is the only Subaru dealer in Connecticut to be approved by the AAA for Automotive Service & Repair, as well as an A+ rated member of the BBB. More information on Premier Subaru can be found on the company's website at www.premiersubaru.com
Premier Subaru Congratulates The More Than 100 Customers Enrolled In Our 100,000 Mile Club
Branford, CT/July 26, 2011 - The Team at Premier Subaru in Branford, Connecticut, would like to congratulate the more than 100 customers that have enrolled into the company's exclusive "100,000 Mile Club".
For owners that have reached the 100,000 mile mark on their Subaru, this is a Free club that allows owners to receive a series of valued added benefits, such as:
- $19.99 oil changes upon presentment of their card - each and every day!
- Complimentary exterior car washes and interior vacuums with their service.
- Free 25 point safety inspection with every service
- 10% off all recommended repairs, parts and maintenance - every time, every day.
- 10% off all accessories purchases - every day.
- Free alignment inspection - 2x per year at client's request.
- Distinctive card and key chain
- Free gift with enrollment
- Other discounts and benefits.
Subaru owners keep their cars. It is the goal of Premier Subaru to minimize their expenditures, while, ensuring that our customers have the best driving experience possible.
Premier Subaru reminds all Subaru owners with more than 100,000 miles are eligible to enter this free club. For additional information and enrollment, please see the Service Department at Premier Subaru.
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For owners that have reached the 100,000 mile mark on their Subaru, this is a Free club that allows owners to receive a series of valued added benefits, such as:
- $19.99 oil changes upon presentment of their card - each and every day!
- Complimentary exterior car washes and interior vacuums with their service.
- Free 25 point safety inspection with every service
- 10% off all recommended repairs, parts and maintenance - every time, every day.
- 10% off all accessories purchases - every day.
- Free alignment inspection - 2x per year at client's request.
- Distinctive card and key chain
- Free gift with enrollment
- Other discounts and benefits.
Subaru owners keep their cars. It is the goal of Premier Subaru to minimize their expenditures, while, ensuring that our customers have the best driving experience possible.
Premier Subaru reminds all Subaru owners with more than 100,000 miles are eligible to enter this free club. For additional information and enrollment, please see the Service Department at Premier Subaru.
Premier Subaru Provides Helpful Hints So That Your Vacation Is Not Spent On The Side Of The Road.
Branford, CT/July 2, 2011 - Premier Subaru in Branford, Connecticut, reminders you that a simple inspection can give motorists peice of mind and save them from the inconvenience of a roadside breakdown.
"No one wants to experience car trouble when on vacation", said Dennis Cullen, Service Director, Premier Subaru. "A simple vehicle inspection can help avoid the inconvenience and potential safety hazarards of breaking down many miles away from home. In just 10 minutes, drivers can make sure their car is ready for travel and then take steps to have any problems fixed before heading out for vacation."
Right in their own driveway, motorists can identify how road ready their vehicle is with the 10-minute driveway inspection recommended by Premier Subaru in Branford, Connecticut. If repairs or maintenance is needed, they can be performed before hitting the road.
- Check all fluids, including engine oil, power steering and brake and transmission, as well as windshield washer solvent and antifreeze/coolant.
- Check the hoses and the belts that can become cracked, brittle, frayed, loose or show signs of excessive wear. These are critical to the proper functioning of the electrical system, air conditioning, power steering and the cooling system.
- Check the tires, including the pressure and the tread. Uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
- Check the wipers and the lighting so that you can see and be seen. Check that all the interior and exterior lighting is working properly and inspect and replace worn wiper blades so you can see clearly when driving during precipitation.
Premier Subaru also recommends that motorists re-stock their emergency kit and consider a tune-up to help the engine deliver the best balance of power and fuel economy.
Premier Subaru in Branford offers complimentary vehicle inspections for all Subaru owners.
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"No one wants to experience car trouble when on vacation", said Dennis Cullen, Service Director, Premier Subaru. "A simple vehicle inspection can help avoid the inconvenience and potential safety hazarards of breaking down many miles away from home. In just 10 minutes, drivers can make sure their car is ready for travel and then take steps to have any problems fixed before heading out for vacation."
Right in their own driveway, motorists can identify how road ready their vehicle is with the 10-minute driveway inspection recommended by Premier Subaru in Branford, Connecticut. If repairs or maintenance is needed, they can be performed before hitting the road.
- Check all fluids, including engine oil, power steering and brake and transmission, as well as windshield washer solvent and antifreeze/coolant.
- Check the hoses and the belts that can become cracked, brittle, frayed, loose or show signs of excessive wear. These are critical to the proper functioning of the electrical system, air conditioning, power steering and the cooling system.
- Check the tires, including the pressure and the tread. Uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
- Check the wipers and the lighting so that you can see and be seen. Check that all the interior and exterior lighting is working properly and inspect and replace worn wiper blades so you can see clearly when driving during precipitation.
Premier Subaru also recommends that motorists re-stock their emergency kit and consider a tune-up to help the engine deliver the best balance of power and fuel economy.
Premier Subaru in Branford offers complimentary vehicle inspections for all Subaru owners.
Subaru of America Sales Up 5% Year To Date June, 2011
Branford, CT - July 1, 2011 - Subaru of America, Inc., today announced June, 2011 sales of 19,794. The company registered its best June sales for Legacy and Outback as both models continued in their 3 year growth in sales. Overall, year to date sales were up 4.83% continuing positive Subaru trends in recent years.
"We still have record demand for our products in dealerships; however, we are working through a low inventory period after the March earthquake and tsunami in Japan", said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America. "Our dealers managed to be incredibly efficient with the inventory available and the situation is improving all of the time. We expect 2011 will still be the second best year ever for Subaru of America in the US."
Premier Subaru is proud to be ranked amongst the largest Subaru dealers in the United States. The company, located in Branford, Connecticut, is also the exclusive AAA Approved and BBB A+ rated Subaru dealership in the State of Connecticut.
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"We still have record demand for our products in dealerships; however, we are working through a low inventory period after the March earthquake and tsunami in Japan", said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America. "Our dealers managed to be incredibly efficient with the inventory available and the situation is improving all of the time. We expect 2011 will still be the second best year ever for Subaru of America in the US."
Premier Subaru is proud to be ranked amongst the largest Subaru dealers in the United States. The company, located in Branford, Connecticut, is also the exclusive AAA Approved and BBB A+ rated Subaru dealership in the State of Connecticut.
Subaru of America Releases New iPad Applications
BRANFORD, CT - June 6, 1011 - Responding to the popularity of mobile browsing, Subaru of America, Inc. has announced new iPad applications based on its 2011 model digital brochures. The free apps allow consumers to explore the 2011 Subaru Outback, Forester and WRX/STI on the iPad interface, with 360-degree views, videos and interactive demonstrations.
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In the second quarter of fiscal year 2011, Apple sold 4.69 million iPads. In addition, 41 percent of U.S. adults noted shopping as a reason for interest in purchasing the iPad.(i) With consumers primed to shop on their iPads, Subaru's new apps enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations.
Alan Bethke, Director, Marketing Communications, Subaru of America, Inc. explains: "Car shoppers are researching everything from financing to auto insurance on their mobile devices. Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts."
The apps build on Subaru's environmentally friendly practices ? such as its zero-landfill manufacturing plants ? by reducing paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, the iPad apps offer consumers additional choices of how to get information and give them new ways to compare models, experience the Subaru brand and share the experience.
The free apps can be downloaded to the iPad or iPad2. Shoppers can also use Subaru dynamic brochures for all models at Subaru.com.
Subaru of America Sales Rise Nearly 8% Year To Date
BRANFORD, CT, June 1, 2011 - Subaru of America announced today a nearly 8% year-to-date increase with 20,036 units sold in May, 2011 - resulting in a total YTD sales of 112,255. However, while Subaru Legacy and Outback models experienced year-over-year growth, sales of Forester, Impreza and Tribeca decreased due to inventory limitations.
"While we have had a very strong start to 2011, and demand for our product in dealerships remain at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami", said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the US."
Like Subaru of America, Premier Subaru in Branford, Connecticut continues to post record results. This is due to the company's business philosophy and desire to exceed the expectations of their clients. Premier Subaru is the only Subaru dealer in the State of Connecticut that is both approved by the AAA for Automotive Repair and Service and has received the A+ designation by the BBB.
GEOFF FOX NAMED SPOKESPERSON FOR PREMIER SUBARU IN BRANFORD, CT
BRANFORD, CT May 3, 2011 - Robert J. Alvine, President of Premier Subaru in Branford, announced today that 7 time Emmy Award winner weather personality Geoff Fox has been retained as a spokesperson for the dealership.
Mr. Fox will appear in a series of broadcast television, cable, radio and internet announcements in the coming year. He will also make appearances on behalf of the dealership at select public events and charitable functions.
In announcing the partnership, Mr. Alvine stated, "The Subaru brand has a well earned reputation for exceptional all-wheel performance in all kinds of driving conditions. And given the kind of winter we just experienced, we feel the combination of Subaru performance and Geoff's extensive knowledge of Connecticut weather would make him an ideal spokesperson for Premier Subaru going forward."
Fox has over 25 years of on-air experience in the Connecticut market. He recently returned to the air forecasting the weather at WTIC FOX 61 for the station's 4PM and 11PM newscasts. Prior to his current position, he was a weather forecaster for the state's ABC affiliate in New Haven for many years.
"I'm looking forward to bringing what I hope is a unique perspective to the automotive market in general, and to Premier Subaru customers in particular. It's not often that a car comes with its' own weatherman." said Fox.
Premier Subaru is located at 150 North Main Street in Branford, Connecticut. The dealership has been in business since 2000 selling new and pre-owned Subaru models, as well as servicing all makes and models of domestic and import vehicles. The dealership is approved by the AAA for automotive service and repairs and is an A+ rated company by the Better Business Bureau of the State of Connecticut. Premier Subaru has also won numerous awards for customer satisfaction and sales excellence. In addition, the dealership sells Subaru parts direct to the consumer in person or on-line. The main phone number for the dealership is 203-481-0687. Additional information about the dealership can be found at www.premiersubaru.com.
Premier Subaru Announces a New 100,000 Mile Club For Clients
Branford, CT - 04/23/2011 - Premier Subaru, in Branford, Connecticut,
one of the most recognized Subaru dealers in America, has announced
today the launching of a new 100,000 mile club for their customers. The
purpose is to reward those owners that have in excess of 100,000 miles
on their Subaru vehicles.
The Premier Subaru 100,000 Mile Club will offer the following features to their customers at no charge:
- $19.88 oil changes
- Complimentary exterior car washes and interior vacuums with their service
- Free 25 point safety inspection with every service
- 10% off all recommended repairs, parts and maintenance - every time - every day
- 10% off all accessory purchases from the Premier Subaru parts department
- Free alignment inspection - two times per year at the client's request (Premier Subaru recommends one in the spring and one in the fall)
- Distinctive card and key card ring
- Free gift with a client enrollment
- Automatic eligibility for other dealership benefits, such as loyalty discounts off new or preowned cars.
According to Robert J. Alvine, President and General Manager of Premier Subaru "We have been working on a program to reward those customers that have taken such good car of their Subaru's and achieved the 100,00 mile milestone. Almost 40% of our clients have those type of miles on their cars, so, this program will automatically reduce their maintenance expenses." Mr. Alvine continued "It is our way of thanking those clients for their loyalty in our organization".
The Premier Subaru 100,000 Mile Club launches immediately. To obtain your card, please see the Service Department at Premier Subaru in Branford, Connecticut
Premier Subaru is a AAA Approved and BBB A+ Rated Subaru dealership. The company is proud to have sold more than 12,000 new and used cars since it's founding 10 1/2 years ago. The company is located at 150 North Main Street in Branford, Connecticut. More information about the company can be found on the company's website located at www.premiersubaru.com .
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The Premier Subaru 100,000 Mile Club will offer the following features to their customers at no charge:
- $19.88 oil changes
- Complimentary exterior car washes and interior vacuums with their service
- Free 25 point safety inspection with every service
- 10% off all recommended repairs, parts and maintenance - every time - every day
- 10% off all accessory purchases from the Premier Subaru parts department
- Free alignment inspection - two times per year at the client's request (Premier Subaru recommends one in the spring and one in the fall)
- Distinctive card and key card ring
- Free gift with a client enrollment
- Automatic eligibility for other dealership benefits, such as loyalty discounts off new or preowned cars.
According to Robert J. Alvine, President and General Manager of Premier Subaru "We have been working on a program to reward those customers that have taken such good car of their Subaru's and achieved the 100,00 mile milestone. Almost 40% of our clients have those type of miles on their cars, so, this program will automatically reduce their maintenance expenses." Mr. Alvine continued "It is our way of thanking those clients for their loyalty in our organization".
The Premier Subaru 100,000 Mile Club launches immediately. To obtain your card, please see the Service Department at Premier Subaru in Branford, Connecticut
Premier Subaru is a AAA Approved and BBB A+ Rated Subaru dealership. The company is proud to have sold more than 12,000 new and used cars since it's founding 10 1/2 years ago. The company is located at 150 North Main Street in Branford, Connecticut. More information about the company can be found on the company's website located at www.premiersubaru.com .
Subaru Launches New Cars With Confidence In Motion
Branford, CT- 04/23/2011 - Premier Subaru is proud to provide our clients and friends with a sneak peak at a new video produced by our friends at Subaru in Tokyo. It shows the meaning of driving is to people around the world, coupled with the common ground of needing confidence when you drive - Confidence In Motion - in other words.
This video was included in the press package provided to the press during Press Day at the 2011 New York International Auto Show held in New York City.
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This video was included in the press package provided to the press during Press Day at the 2011 New York International Auto Show held in New York City.
Subaru of America, Inc. Teams Up with Dining Out For Life and Local AIDS Service Organizations to Raise Millions for HIV/AIDS
Branford, CT - 04/12/2011 - Subaru of America, Inc. is proud to mark its fifth year as International Host
Sponsor of Dining Out For Life(SM), an annual one-day fundraiser for HIV/AIDS
care held in nearly 60 cities across North America. On April 28, more than 3,500
restaurants will donate a generous percentage of each check to their local AIDS
service organization.
"Dining Out For Life will raise necessary funds to address the increasing demand for AIDS care throughout the U.S. and Canada," says Dining Out For Life International Board President Stacie Walls-Beegle. "The 56 participating organizations provide critical life-saving services to many people living with HIV/AIDS, and this event is unique because the money raised in each city stays in that city."
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"Dining Out For Life will raise necessary funds to address the increasing demand for AIDS care throughout the U.S. and Canada," says Dining Out For Life International Board President Stacie Walls-Beegle. "The 56 participating organizations provide critical life-saving services to many people living with HIV/AIDS, and this event is unique because the money raised in each city stays in that city."
"We know that Dining Out For Life is aiming to raise $4 million in just one day, and we're pleased to be able to help," adds Tim Mahoney, chief marketing officer, Subaru of America, Inc. "Subaru and its drivers have a long history of caring about community causes, and we're proud to play a part in helping to raise crucially needed funds in the fight against AIDS."
Nearly 30 years into the AIDS epidemic, investments in the fight against
HIV/AIDS are yielding results, according to a report released recently by
UNAIDS. But work must continue to eradicate the life-threatening disease. There
are an estimated 1.2 million people living with HIV/AIDS in the United
States and about half of those are not receiving appropriate medical care,
according to data from The Centers For Disease Control and Prevention.
Demonstrating a need for improved HIV education and testing, nearly
one-third of all new infections in the U.S. are among those
younger than 29. Perhaps most alarming, approximately one out of five
people who are infected do not even realize they are HIV positive.
Dining Out For Life is an international fundraising event involving the generous participation of volunteers, corporate sponsors and restaurants. In exchange for their financial support, restaurants are promoted in an effort to increase customer traffic. In 1991, Dining Out For Life was created by an ActionAIDS volunteer in Philadelphia. Dining Out For Life is now held in nearly 60 cities throughout North America. For more information see diningoutforlife.com
Premier Subaru and Subarupartswarehouse.com Acquire Inventory of Genuine Subaru Parts and Accessories from another Subaru dealership
Branford, CT - 04/07/2011 - Premier Subaru and the Subarupartswarehouse.com announced today that they have completed the
special purchase of another Subaru dealer's parts and accessories
inventory.
The selling Subaru dealer, which is located in Massachusetts, decided to liquidate their inventory.
Subarupartswarehouse.com was able to make the purchase at a substantial discount to normal dealer cost.
According to David Harger, Director of Subarupartswarehouse.com , "We are able to make this special purchase of Genuine Subaru parts and accessories at a substantial discount. In this day of Subaru popularity, it is difficult to find such opportunities. However, given our buying power and ability to close immediately, the other dealer accepted our offer and we now have additional inventory for our clients".
Mr. Harger further indicated that "with the uncertainty of parts production in Japan due to the horrible effects of March's earthquake and tsunami, this acquisition allows us to be oversupplied with needed parts and accessories so that we can ensure delivery of genuine Subaru parts and accessories to all of our customers - at our warehouse prices."
Premier Subaru and Subarupartswarehouse.com announced separately that the company has made a monetary contribution to a special fund for Japanese relief in light of the devastating effects of the earthquake and tsunami.
Subarupartswarehouse.com is the leading online e-commerce site for genuine Subaru parts and accessories at warehouse prices. The company's primary warehouse is located in Branford, Connecticut. The company's on-line store has been in operation for more than 6 years. The company can be found on the web - 24 hours per day/7 days per week at Subarupartswarehouse.com .
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The selling Subaru dealer, which is located in Massachusetts, decided to liquidate their inventory.
Subarupartswarehouse.com was able to make the purchase at a substantial discount to normal dealer cost.
According to David Harger, Director of Subarupartswarehouse.com , "We are able to make this special purchase of Genuine Subaru parts and accessories at a substantial discount. In this day of Subaru popularity, it is difficult to find such opportunities. However, given our buying power and ability to close immediately, the other dealer accepted our offer and we now have additional inventory for our clients".
Mr. Harger further indicated that "with the uncertainty of parts production in Japan due to the horrible effects of March's earthquake and tsunami, this acquisition allows us to be oversupplied with needed parts and accessories so that we can ensure delivery of genuine Subaru parts and accessories to all of our customers - at our warehouse prices."
Premier Subaru and Subarupartswarehouse.com announced separately that the company has made a monetary contribution to a special fund for Japanese relief in light of the devastating effects of the earthquake and tsunami.
Subarupartswarehouse.com is the leading online e-commerce site for genuine Subaru parts and accessories at warehouse prices. The company's primary warehouse is located in Branford, Connecticut. The company's on-line store has been in operation for more than 6 years. The company can be found on the web - 24 hours per day/7 days per week at Subarupartswarehouse.com .
Premier Subaru Supports National Car Care Month, Offers Fuel Savings Tips for All Drivers as Gas Prices Surge
Branford, CT - April 6, 2011 - Premier Subaru is once again celebrating the Car Care Council's National Car Care Month in April by offering free vehicle diagnostic inspections for Subaru vehicles at their location at 150 North Main Street in Branford, Connecticut. Premier Subaru's theme for this year's program is "MPG: Maintenance Preserves Gas", which underscores the importance of regular vehicle maintenance when it comes to maximizing any vehicle's fuel economy.
Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.
For additional information, please see the Premier Subaru website at www.premiersubaru.com.
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Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
- Maintain proper tire pressure
- Replace air filter when dirty
- Use cruise control whenever possible
- Remove excess weight inside vehicle
- Change engine oil and filter when dirty
- Drive sensibly
- Tighten the gas cap
- Avoid excess vehicle idling
During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.
For additional information, please see the Premier Subaru website at www.premiersubaru.com.
Premier Subaru Provides You With Advice As To How To Avoid Vehicle Damage From Potholes
Branford, CT - March 31, 2011 - Premier Subaru in Branford, Connecticut, the exclusive AAA Approved Subaru dealership for Automotive Repair in Connecticut recommends the following to avoid the numerous potholes arising from the difficult winter we just had:
Look Ahead - Make a point of checking the road ahead for potholes. An alert driver may have the time to avoid potholes, so, it's important to stay focused on the road ahead and not on any distractions inside or outside the vehicle. Premier Subaru, in concert with WTNH Television, Star 99.9 and 99 Rock WPLR is promoting safe driving via the W82TXT campaign. This campaign, featuring a commercial with Bob Alvine , President of Premier Subaru and Jocelyn Maminta of WTNH television, encourages drivers to wait to send text messages and stay focused on the road.
Slow Down - If a pothole cannot be avoided, reduce speed safely being sure to check the rearview mirror before any abrupt braking. Just before you are rolling into the pothole, release the brake. Hitting a pothole at a higher speed or with the suspension and brakes locked, will significantly increase the chance of damage to the tires, wheels and suspension components.
If you do hit that pot hole - now what?
Check Alignment - Hitting a pothole can knock a car's wheels out of alignment and affect the steering. If a vehicle pulls to the left or right, have the wheel alignment checked. At Premier Subaru, we offer free alignment inspection on our state-of-the-art HUNTER laser alignment machine. This machine will examine your alignment against the Subaru factory specifications. In addition to an alignment, our Subaru Certified Technicians will also inspect the steering and suspension components to ensure that they are within factory specifications.
Inspect Tires - The tire is the most important connection between your vehicle and the road. The tires should be inspected for damage, cuts and bruises. Tires should be inspected for both sufficient tread and proper inflation. Premier Subaru is proud to stock one of the largest selection of Subaru tires in Connecticut. In addition, Premier Subaru offers a low price guarantee, to ensure that you get the absolute best value on a quality set of tires for your Subaru. All of the Premier Subaru tire packages also include a 4 wheel computerized alignment and even a complimentary exterior car wash.
Premier Subaru is proud to be approved by the AAA for Automotive Repair and Service. In addition, the company is a member of the BBB and has an A+ designation.
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Look Ahead - Make a point of checking the road ahead for potholes. An alert driver may have the time to avoid potholes, so, it's important to stay focused on the road ahead and not on any distractions inside or outside the vehicle. Premier Subaru, in concert with WTNH Television, Star 99.9 and 99 Rock WPLR is promoting safe driving via the W82TXT campaign. This campaign, featuring a commercial with Bob Alvine , President of Premier Subaru and Jocelyn Maminta of WTNH television, encourages drivers to wait to send text messages and stay focused on the road.
Slow Down - If a pothole cannot be avoided, reduce speed safely being sure to check the rearview mirror before any abrupt braking. Just before you are rolling into the pothole, release the brake. Hitting a pothole at a higher speed or with the suspension and brakes locked, will significantly increase the chance of damage to the tires, wheels and suspension components.
If you do hit that pot hole - now what?
Check Alignment - Hitting a pothole can knock a car's wheels out of alignment and affect the steering. If a vehicle pulls to the left or right, have the wheel alignment checked. At Premier Subaru, we offer free alignment inspection on our state-of-the-art HUNTER laser alignment machine. This machine will examine your alignment against the Subaru factory specifications. In addition to an alignment, our Subaru Certified Technicians will also inspect the steering and suspension components to ensure that they are within factory specifications.
Inspect Tires - The tire is the most important connection between your vehicle and the road. The tires should be inspected for damage, cuts and bruises. Tires should be inspected for both sufficient tread and proper inflation. Premier Subaru is proud to stock one of the largest selection of Subaru tires in Connecticut. In addition, Premier Subaru offers a low price guarantee, to ensure that you get the absolute best value on a quality set of tires for your Subaru. All of the Premier Subaru tire packages also include a 4 wheel computerized alignment and even a complimentary exterior car wash.
Premier Subaru is proud to be approved by the AAA for Automotive Repair and Service. In addition, the company is a member of the BBB and has an A+ designation.
Premier Subaru and Subaru of America Responds to Japan Relief and Recovery
Branford, CT - March 19, 2011 - The Premier Subaru and Subaru of America Families are deeply saddened by the devastation resulting from the recent earthquake and tsunami in Japan.
Our thoughts are with all who are suffering and we express our condolences to the victims of this tragedy.
Subaru of America, Inc. and its parent in Tokyo, Fuji Heavy Industries Ltd, are responding to the relief and recovery efforts. Fuji Heavy Industries (FHI), on behalf of all of its global subsidiaries, has made a financial contribution of 50 million yen ($500,000) to the relief and recovery efforts, and FHI employees have personally contributed another 10 million yen ($100,000). FHI has also donated an additional 50 million yen ($500,000) in Robin engine products of generators, lighting units, well and construction pumps.
Subaru of America, Inc. will provide matching funds for dealer and business affiliate contributions to the American National Red Cross up to $100,000, and double matching for employee gifts under a special program.
Our customers can join with Subaru in supporting the American Red Cross' disaster relief efforts.
Click Here To Donate To This Subaru and American Red
Cross Challenge
Premier Subaru to host a New Owner's Clinic on March 29, 2011
Branford,
CT - March 6, 2011 - Premier Subaru in Branford, Connecticut, one of
Connecticut's largest Subaru dealerships, announced today that they will be
having their first New Subaru Owner's Clinic of the year on March 29, 2011 at
6pm at the company's service and parts department.
According to Robert J. Alvine, President and General Manager of Premier Subaru,
"We use these clinics to allow our newest customer's to learn about our
Subaru auto care philosophy and to allow client's to learn about their new
Subaru's"
During these clinics, the company shows clients how to:
-
Maximize the dependability of their vehicles;
- Make the most out of their Subaru's safety features and technology;
- Get more miles from their gas dollars;
- Protect their investment with basic maintenance techniques;
All of these will allow the newest Premier Subaru customers to enjoy their new
Subaru's even more.
The Free Subaru New Owner's Clinic at Premier Subaru lasts about an hour and
one-half. There are even prizes and refreshments.
Premier
Subaru encourages all new Premier Subaru customer's interested in attending to
contact Laurie Ann, in the customer care department, by email at
lann@premiersubaru.com, or, via telephone at 203-649-5018.
Premier Subaru is located at 150
North Main Street, Route 1, in Branford, Connecticut.
The company sells new and certified preowned Subaru models to client's in an
around Connecticut, New
England and the entire Northeast.
Subaru Models Awarded Four "Top Picks" from Kiplinger's Personal Finance
Branford, CT - March 5, 2011 - Premier Subaru, LLC, in conjunction with Subaru of America, is proud to announce that, Kiplinger's Personal Finance recognized three
Subaru vehicles for excellence in four areas:
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- The Forester 2.5XT Premium AWD was designated "best in class" for small crossovers
- The Outback 2.5 Limited won "best in class" and "best resale" in the wagons category
- The Impreza WRX AWD four door was named "best resale" in the $25,000 to $30,000 category.
Kiplinger's evaluates "best in class" winners on performance, value and
safety. "Best resale" winners were selected using the Kelley Blue Book's
estimated trade in price.
Kiplinger's notes that the Forester - also recognized by the publication in
2009 as the "best new crossover" - boasts "agile handling, high resale values
and loads of cargo space." The Forester, like all other Subaru models, is also
a 2011 IIHS Top Safety Pick.
2011 is the second year the the Outback was awarded "best in class". In
addition to "stylish design, strong resale values and heaps of utility", the
publication calls the 2.5 liter four-cylinder engine "powerful without pushing
down fuel economy".
Kiplinger's also explains that the "turbocharged version of the Impreza
boosts the three year resale value from the base models 51% to 55% - and bumps
up horsepower by 95 horses to 265 horses. That's a feat a few in this category
can achieve with only four cylinders."
Premier Subaru encourages you to see the entire line of the award winning
Subaru models at it's dealership located at 150 North Main Street, Route 1
(I-95, exit 54) in Branford, Connecticut. The company's dealership is located
within 12 minutes of Milford, Connecticut and Wallingford, Connecticut. In
addition, the company is conveniently located proximate to New Haven, Bridgeport
and other major metropolitan areas in Connecticut. You can see more about the
company at www.premiersubaru.com.
Or, text the word PREMIER to 50123 for information delivered to your
SmartPhone.
Consumer Reports: Subaru Remains A Top Automaker
Branford, CT - February 28, 2011 - Subaru was one of the manufacturers that topped Consumer Reports annual rankings of automakers for 2011.
Subaru has the highest average road-test score - 81 - as measured by the magazine. And while the Japanese automaker only markets a half-a-dozen models, they all do well in Consumer Reports' road tests and nearly all are reliable. The Forester is a top rated small SUV, and the Legacy sedan has been improved with each generation.
An automaker's overall score is based on a composite of road test and predicted reliability scores for all tested vehicles. The magazine's road test score is based on more than 50 tests and evaluations, covering performance, safety, fuel economy, comfort and convenience. Reliability scores come from Consumer Reports' Annual Auto Survey, which included histories of 1.3 million vehicles.
The rankings by Consumer Reports influence car buyers and are published in the magazine's annual auto issue. Consumer Reports, published by Consumers Union, uses vehicle owner reliability surveys from 1.3 million people, government and insurance-industry crash tests and its own evaluations of how vehicles function for its ratings.
The full line of award winning Subaru models are available at Premier Subaru in Branford, Connecticut.
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Subaru has the highest average road-test score - 81 - as measured by the magazine. And while the Japanese automaker only markets a half-a-dozen models, they all do well in Consumer Reports' road tests and nearly all are reliable. The Forester is a top rated small SUV, and the Legacy sedan has been improved with each generation.
An automaker's overall score is based on a composite of road test and predicted reliability scores for all tested vehicles. The magazine's road test score is based on more than 50 tests and evaluations, covering performance, safety, fuel economy, comfort and convenience. Reliability scores come from Consumer Reports' Annual Auto Survey, which included histories of 1.3 million vehicles.
The rankings by Consumer Reports influence car buyers and are published in the magazine's annual auto issue. Consumer Reports, published by Consumers Union, uses vehicle owner reliability surveys from 1.3 million people, government and insurance-industry crash tests and its own evaluations of how vehicles function for its ratings.
The full line of award winning Subaru models are available at Premier Subaru in Branford, Connecticut.
Subaru Partners With Kicker for Performance Audio Upgrades
Branford, CT - February 23, 2011 - Premier Subaru of Branford, CT and Subaru of America announced today that it will partner with KICKER Performance Audio, a 30 year industry leader in mobile audio, to supply Subaru customers with original equipment (OE) upgrades for specific models. The higher-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza sedans, Impreza WRX sedans, 2011 WRX STi sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STi 5 door vehicles with navigation or non-navigation audio systems.
The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100 watt, high efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide. The amplifier connects into the existing Subaru audio system using a true plug and play wire harness.
The audio upgrade kits are now available at Premier Subaru in Branford, Connecticut, or, online at www.subarupartswarehouse.com.
For more information on KICKER audio systems, see the brand web site at www.kicker.com.
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The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100 watt, high efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide. The amplifier connects into the existing Subaru audio system using a true plug and play wire harness.
The audio upgrade kits are now available at Premier Subaru in Branford, Connecticut, or, online at www.subarupartswarehouse.com.
For more information on KICKER audio systems, see the brand web site at www.kicker.com.
Subaru of America Reports Record January, 2011 Sales
Branford, CT - February 1, 2011 - Premier Subaru and Subaru of America are proud to announce that, on the back of record breaking sales in 2010, the companies reported a continued upswing for the Subaru brand by posting record January sales - up 21% versus January, 2010.
Subaru finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years. As in 2010, Legacy, Outback and Forester models led the January sales increase.
Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter marketing programs, such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.
"2011 promises to be another great year for the Subaru brand", said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year.
Robert J. Alvine, President of Premier Subaru in Branford, Connecticut indicated that "we are pleased to be apart of Subaru's growth. The value proposition of this brand is truly second-to-none and offers our client's the best in safety, fuel economy and performance".
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Subaru finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years. As in 2010, Legacy, Outback and Forester models led the January sales increase.
Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter marketing programs, such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.
"2011 promises to be another great year for the Subaru brand", said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year.
Robert J. Alvine, President of Premier Subaru in Branford, Connecticut indicated that "we are pleased to be apart of Subaru's growth. The value proposition of this brand is truly second-to-none and offers our client's the best in safety, fuel economy and performance".
Reminder To Our Valued Clients Concerning Registration Stickers Issed By The State of Connecticut
As a reminder, beginning August 1 vehicle owners in Connecticut can peel
off that front window registration sticker as part of customer-service
improvements the Department of Motor Vehicles is making in the vehicle
registration system.
Vehicle owners in Connecticut will be able to legally drive without stickers and people either renewing or applying for a new registration will only receive the official paper registration, which still must be carried in the vehicle at all times. Customers can learn more about the change through a special DMV web page: ct.gov/dmv/regstickers
"This change of eliminating a sticker and taking
away an unnecessary step in the registration process is part of creating a 21st
Century DMV that is more modern and efficient by improving service to
customers," said DMV Commissioner Robert M. Ward. He said
that eliminating the sticker and making a few other changes in mailings will
save the state nearly $1 million annually.
"Three and a half years ago when I became DMV Commissioner, I
focused on looking at ways to improve services to customers by streamlining how
we do things. This is another step in that direction," he
added.
As a customer service, this change will benefit vehicle owners statewide by cutting down on steps needed to properly register their vehicles. Connecticut in 1903 was among the first states in the nation to require a vehicle to be registered, in 1911 started change plate colors annually to coincide with yearly vehicle registration renewals and in 1937 began using annually on license plates a different colored metal insert, which is the predecessor of the affixed sticker, for signifying a properly registered vehicle.
Major technological changes now make stickers unnecessary because registration enforcement can be done through computer checks. For instance, DMV provides law enforcement with electronic information allowing police officers to check the validity of a marker plate from a patrol car. DMV has also worked with law enforcement to set up marker-plate readers in some departments around the state. These readers capture an image of a plate from a camera on the patrol car. Up-to-date registration information from the DMV goes to law enforcement to use with these readers.
Commissioner Ward said DMV expects eliminating the stickers will save about $400,000 per year, which is an important savings during a time when the state faces a multi-billion-dollar deficit. In addition, DMV also plans a second registration improvement that is expected to save an additional $400,000 yearly, bringing the total savings to about $800,000 annually for this project.
The second change, which may begin in September,
will eliminate the mailing to customers with their renewed registration
certificate. Instead they will receive their registration certificate as a
tear-off part of the registration application, which is mailed to them 60 days
prior to its due date.
Vehicle owners will be instructed to keep the
registration certificate in the vehicle after they mail a check to the DMV or
complete our online renewal. The validity of their registration can be checked
through the updated law-enforcement computer information systems. As part of its
customer service, DMV will also provide a look-up online to determine the
validity of the registration. It will let customers know whether their
registration payments were processed and registrations
renewed.
The agency plans a public awareness campaign
through press releases, an insert in renewals to explain the change, information
in law enforcement bulletins, lists of frequently asked questions on the DMV
website, a newly designed general purpose envelope that highlights the change,
the change will be advertised on an electronic bulletin board in DMV offices and
through a video that will be shown on its web site.
The expiration sticker is being eliminated on all vehicles, including trailers and motorcycles. You may remove your
valid or expired registration sticker from your vehicle on or after August 1 . Stickers for boats will continue to be issued.Police officers and other law enforcement officials
were notified of this change. The look-up system used by law
enforcement will reflect that no registration sticker is required on Connecticut
vehicles.
It is important that you keep
your current registration certificate in your vehicle at all times.
The registration certificates issued after August 1 will say ?Connecticut no Longer Requires Registration Stickers.? Registration certificates issued prior to August 1, will not have this message, but require no additional action until they are up for renewal.
Premier Subaru of Branford, Connecticut wins the 2010 Subaru of New England President's Club Award
Branford, CT./January 5, 2011 - Premier Subaru in Branford, Connecticut, announced this morning that Subaru of New England has named it a 2010 President's Club Winner. Subaru of New England provides this award on an annual basis to a select few dealers that have exceeded expectations in sales and market penetration.
Premier Subaru, located at 150 North Main Street in Branford, Connecticut, is a multiple year winner of the Subaru of New England President's Club Award.
Subaru of New England, based in Norwood, Massachusetts, is the New England distributor for Subaru products. For 2010, it reported sales of more than 35,000 in the New England states, including Connecticut, Massachusetts, Rhode Island, Maine, New Hampshire and Vermont.
Premier Subaru, founded in 2000, has sold more than 10,500 new and used cars since it's founding. It is approved by the AAA under their Approved Auto Repair Program and is rated A+ by the Better Business Bureau.
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Premier Subaru, located at 150 North Main Street in Branford, Connecticut, is a multiple year winner of the Subaru of New England President's Club Award.
Subaru of New England, based in Norwood, Massachusetts, is the New England distributor for Subaru products. For 2010, it reported sales of more than 35,000 in the New England states, including Connecticut, Massachusetts, Rhode Island, Maine, New Hampshire and Vermont.
Premier Subaru, founded in 2000, has sold more than 10,500 new and used cars since it's founding. It is approved by the AAA under their Approved Auto Repair Program and is rated A+ by the Better Business Bureau.
The final tally is in - Premier Subaru Customer's Share The Love Totalling $31,500
Branford, Connecticut - 01/04/2011 - Premier Subaru of Branford, Connecticut is proud to announce a final count towards the Subaru of America "Share the Love" Campaign. Premier Subaru customers who purchased new cars during the program period, or leased new cars, were responsible for a total of $31,500 of contributions to one of five charities in the program.
Premier Subaru is proud to have participated in this amazing program, which has raised more than $15 million over the last three years for charitable organizations.
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Premier Subaru is proud to have participated in this amazing program, which has raised more than $15 million over the last three years for charitable organizations.
Premier Subaru to be a sponsor of a show to benefit Friends of Yale New Haven Children's Hospital
Branford, Connecticut - 01/03/2011 - Premier Subaru of
Branford, Connecticut, one of the leading Subaru dealers in the United States,
is proud to announce that it will be a sponsor of the upcoming show, The Old
Masters, to benefit the Friends of Yale New Haven Children's Hospital.
The Old Masters, which is appearing at Long Wharf Theater on Friday, January 28, 2011, stars Sam Waterston.
Premier Subaru, is one of America's largest and highest rated Subaru dealerships. Premier Subaru is also proud to be actively involved in our community through it's community outreach program.
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The Old Masters, which is appearing at Long Wharf Theater on Friday, January 28, 2011, stars Sam Waterston.
Premier Subaru, is one of America's largest and highest rated Subaru dealerships. Premier Subaru is also proud to be actively involved in our community through it's community outreach program.
Premier Subaru Clients Responsible For More Than $25,000 During the 2010-2011 Subaru of America "Share the Love" Campaign
Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.
The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.
Over the last two years the program had donated nearly $10 milion to its partner organizations. Once counted, the 2011 contributions are expected to bring that total up to $15 million. The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.
Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.
"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut. "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".
In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.
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The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.
Over the last two years the program had donated nearly $10 milion to its partner organizations. Once counted, the 2011 contributions are expected to bring that total up to $15 million. The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.
Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.
"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut. "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".
In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.
Subaru Remains the Only Manufacturer With IIHS TOP SAFETY PICK for all Models
December 22, 2010 - Subaru of America, Inc. today announced that for the second consecutive year,
the Insurance Institute for Highway Safety (IIHS) has recognized it as the only
automotive manufacturer with a 2011 TOP SAFETY PICK winner in every vehicle
class in which it competes. The test results cap a year in which Subaru is
poised to announce its best-ever sales record.
"We know our customers take their safety very seriously and so we are very pleased that IIHS has recognized us again as the only manufacturer with a TOP SAFETY PICK winner for all its models," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "This is an outstanding success and a tribute to the engineering that goes into our products. The IIHS reinforces to our customers that Subaru maintains the highest standards to produce vehicles that are fun-to- drive, durable, reliable as well as safe. "
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"We know our customers take their safety very seriously and so we are very pleased that IIHS has recognized us again as the only manufacturer with a TOP SAFETY PICK winner for all its models," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "This is an outstanding success and a tribute to the engineering that goes into our products. The IIHS reinforces to our customers that Subaru maintains the highest standards to produce vehicles that are fun-to- drive, durable, reliable as well as safe. "
The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.
"Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes," said IIHS president Adrian Lund. "The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether."
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor
The 11th Annual Toys for Tots Drive on Now at Premier Subaru
December
3, 2010 -- Premier Subaru, in
Since it's
founding, Premier Subaru has been an active participant in annual Toys for Tots
Collection drives in the Greater New Haven area. The company's employees are
also active participants in this drive through personal gifts, as well as
requests of donations from customers and friends.
Robert J. Alvine,
President and General Manager of Premier Subaru commented "We are proud to
be apart of this amazing group. Our goals are the same - to allow less
fortunate children to experience the joys of Christmas. We will continue the
tradition of Premier Subaru by kicking off our drive with $1,000 of new,
unwrapped toys."
The
Toys for Tots toy drive at Premier Subaru ends on December 19, 2010.
About Toys for Tots:
The principal Toys for Tots activity which takes place each year is the collection and distribution of toys in the communities in which a Marine Corps Reserve Unit is located. In communities without a Reserve Unit, the campaign can be conducted by a Marine Corps League Detachment or group of men and women, generally veteran Marines, authorized by Marine Toys for Tots Foundation to conduct a local Toys for Tots campaign. Local Toys for Tots Campaign Coordinators conduct an array of activities throughout the year, which include golf tournaments, foot races, bicycle races and other voluntary events designed to increase interest in Toys for Tots, and concurrently generate toys and monetary donations.
About
Premier Subaru:
Premier Subaru in
Premier Subaru and Subaru of America Report Record November, 2010 Sales
Dec 1, 2010 ? Premier Subaru, in
November also saw individual records broken for Legacy sedan, Outback and Forester, while the Impreza line saw a 33% jump in sales.
Subaru's year-to-date sales are also noteworthy. The company's previous full-year record of 216,652, set in 2009 was eclipsed by November 3 with sales of 237,126 already posted. The brand is now up 23% year-to-date and already 10% ahead of the 2009 full year with December sales still to come.
Subaru's sales gains in 2010 follow successive sales growth in 2008 and 2009 and were driven by increases across the board with strong sales for Outback, Forester, and Legacy Sedan and Impreza. Sales for the brand have grown by close to 50% in just over three years and company officials expect full-year sales for 2010 to exceed 250,000 units.
"We have a formula that works," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our vehicles are right-sized, come with all-wheel drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it's clear why we are seeing sustained demand for our brand."
"Our entire dealer network deserves praise for their sterling efforts in achieving this record," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "The passion of our dealers and our own people in getting the message out about Subaru, means that consumers are beginning to fully understand the appeal of our products and we expect our sales success to continue as a result of these efforts," Doll added.
Premier Subaru is proud to be one of
Robert J. Alvine, President of Premier Subaru Named To The Board Of Directors Of The Connecticut BBB
Premier Subaru is proud to announce that, Robert J. Alvine, the company's President and General Manager, has been named to the Board of Directors of the Better Business Bureau of Connecticut.
The mission of the BBB is to promote and foster the highest ethical relationship
between businesses and the public through voluntary self-regulation,
consumer education and service excellence.
The Connecticut Better Business Bureau is an independent non-profit, non-governmental organization established by businesses within our community. The Bureau is governed by a local Board of Directors, whose function is to oversee Bureau operations and activities, in accordance with the guidelines set forth by the Council of Better Business Bureaus. There are 120 Bureaus in the United States and Canada.
The BBB works to correct abuses and to serve the best interests of the consuming public and legitimate business. As a matter of policy, the Better Business Bureau does not endorse or recommend any product, service, or company.
The Connecticut Better Business Bureau is an independent non-profit, non-governmental organization established by businesses within our community. The Bureau is governed by a local Board of Directors, whose function is to oversee Bureau operations and activities, in accordance with the guidelines set forth by the Council of Better Business Bureaus. There are 120 Bureaus in the United States and Canada.
The BBB works to correct abuses and to serve the best interests of the consuming public and legitimate business. As a matter of policy, the Better Business Bureau does not endorse or recommend any product, service, or company.
Originally founded in 1928, the Connecticut BBB now covers all of
Connecticut except for a few towns in Windham County.
Premier Subaru has been an accredited member of the BBB for approximately 10 years and has received an A+ Rating during it's entire membership.
Premier Subaru has been an accredited member of the BBB for approximately 10 years and has received an A+ Rating during it's entire membership.
Subaru Debuts Impreza Design Concept at Los Angeles Auto Show
Subaru of America, Inc. today unveiled the Impreza Design Concept, which
previews the carmaker's new "Confidence in Motion" design and brand
strategy. The Impreza Design Concept will remain on display throughout
the show, which runs November 19-28 at the Los Angeles Convention
Center. The Impreza has been Subaru's global compact car since 1992
Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas ? "dynamic flow and confident stance" ? to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.
From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.
Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.
In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.
At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.
The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.
"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.
A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.
New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.
The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.
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Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas ? "dynamic flow and confident stance" ? to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.
From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.
Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.
In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.
At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.
The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.
"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.
A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.
New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.
The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.
Subaru sets October Record
November 2, 2010- Subaru of America, Inc. continued its winning sales streak with best-ever October results of 22,720 units, exceeding the previous "best-ever" result set in 2009 by over 25%. Driving these results were record sales for the Outback, Forester, and Legacy Sedan. Subaru year-to-date sales now total 216,334 units - a 23% increase compared to last year. The October year-to-date result puts the brand within a few hundred sales of a new annual record.
"Our 618 Subaru retailers throughout the country again did an outstanding job efficiently turning their inventory and generating record sales," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We had sales increases with our four core carlines. In addition, the launch of our new WRX and STI models has been a huge success - collectively up 50% compared to last October."
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"Our 618 Subaru retailers throughout the country again did an outstanding job efficiently turning their inventory and generating record sales," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We had sales increases with our four core carlines. In addition, the launch of our new WRX and STI models has been a huge success - collectively up 50% compared to last October."
Congratulations to Kathy Zurolo & Family of Milford, Connecticut!
11/01/2010 - Premier Subaru congratulates Kathy Zurolo and her family, of Milford, Connecticut, on being the Target 10,000 winners! Premier Subaru conducted a three month long contest to celebrate the sale of our 10,000th car. The winner would receive a $10,000 purchase credit towards a new or pre-owned car here at Premier Subaru, or a $10,000 U.S. Savings Bond.
Over 1,500 entries were received for the contest. Premier Subaru engaged the marketing firm of Two Guys In Jackets to independently review the submitted entry form and audit the drawing. Kathy Zurolo of Milford, Connecticut was selected as the winner and chose the $10,000 vehicle purchase credit.
Ms. Zurolo and her family were at Premier Subaru on October 30, 2010 to pick up her ordered 2011 Subaru Forester.
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Over 1,500 entries were received for the contest. Premier Subaru engaged the marketing firm of Two Guys In Jackets to independently review the submitted entry form and audit the drawing. Kathy Zurolo of Milford, Connecticut was selected as the winner and chose the $10,000 vehicle purchase credit.
Ms. Zurolo and her family were at Premier Subaru on October 30, 2010 to pick up her ordered 2011 Subaru Forester.
Subaru of America Sets September Sales Record
10/01/2010 - Subaru of America and Premier Subaru of Branford, Connecticut are pleased to announce that Subaru of America posted its best-ever September sales results. This also marks the best ever September sales for the Subaru Outback and the Subaru Forester models.
Subaru sold 21,432 units in September, 2010 versus 14, 593 units in September, 2009, resulting in a 47% gain year over year Year to date sales of 193,614 in 2010 versus 158,421 units sold in 2009, resulting in a 22% gain compared with the same period last year.
Sales for the Subaru Outback for the month of September, 2010 were up 91% with 8,154 units sold, while sales for the Subaru Forester were up 33% with 6,449 units sold.
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Subaru sold 21,432 units in September, 2010 versus 14, 593 units in September, 2009, resulting in a 47% gain year over year Year to date sales of 193,614 in 2010 versus 158,421 units sold in 2009, resulting in a 22% gain compared with the same period last year.
Sales for the Subaru Outback for the month of September, 2010 were up 91% with 8,154 units sold, while sales for the Subaru Forester were up 33% with 6,449 units sold.
Subaru of America Announces Pricing on the All New 2011 Subaru Forester
Subaru of America, Inc. today announced 2011 pricing for its
award-winning Forester model starting at $20,495 equipped with
manual transmission, a modest $200 increase from 2010. The automatic
transmission version starts at $21,695. The 2011
Forester's all-new 2.5L DOHC SUBARU BOXER® Engine improves on the
Forester's already impressive fuel efficiency. All Forester models now
come with a new grill design as well as an updated instrument panel with
a softer, textured material for enhanced interior appearance.
Forester 2.5X
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Forester 2.5X
Standard features for the 2.5X Forester include AM/FM stereo with single disc CD player and 4 speakers with input auxiliary jack, (3) 12 volt power outlets, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer and remote keyless entry. The 2.5X also continues to offer the popular Alloy Wheel Value Package. This package adds 16-inch alloy wheels and roof rails for only $400 - the same as the 2010 model year.
Forester 2.5X Premium
The 2011 Forester 2.5X Premium, equipped with manual transmission starts at $23,195, a $400 increase over last year. The automatic transmission version starts at $24,195. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray as well as the following newly upgraded features:
- Driver's side power window with Auto-Down and Auto-Up with Anti-Pinch Protection
- Tilt and telescopic steering wheel
- New 17" Alloy Wheels
- Standard Bluetooth Hands-Free Phone Connectivity with steering wheel control switches
- Bluetooth Audio Streaming Connectivity
- iPod connectivity
- USB port
- Sirius Satellite Radio capability
In addition to those features, the 2011MY Forester 2.5X Premium also features an all-new TomTom® Navigation option package. Available with the $500 All Weather Package, the TomTom® Navigation option has a special value price of only $595, for a total package price of only $1,095. This TomTom® unit is a removable navigation device with a 4.3" LCD touch screen and includes the following features:
- Bluetooth Hands-Free Phone Connectivity
- iPod connectivity
- Removable Portable Navigation Device
- USB port
Forester 2.5X Limited
The 2011MY Forester 2.5X Limited, equipped with automatic transmission, has a starting price of $26,495, a $500 increase. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, stainless exhaust tips, automatic climate control system, fog lights, cargo area tray and All-Weather Package along with the following additional improvements to the audio system:
- Bluetooth Audio Streaming Connectivity
- Bluetooth Hands-Free Phone Connectivity
- HD radio
- iPod connectivity
- 4.3" LCD display screen
- 6 upgraded speakers (instead of 4)
- Back-up camera accessory option
Forester 2.5X Touring
Also new for the 2011MY is the introduction of the 2.5X Touring model. This model builds on the 2.5X Limited model and comes equipped with automatic transmission starting at $27,995. This model adds several unique features: High Intensity Discharge (HID) headlights, exterior mirrors with integrated turn signals, silver finish roof rails, one-touch folding rear seatbacks, dual-zone automatic climate control, Sirius satellite radio and electroluminescent instrumentation.
Forester 2.5XT Premium
The 2.5XT Premium starts at $26,995, is equipped with automatic transmission and features the impressive 224-horsepower 2.5L DOHC intercooled, turbocharged Boxer Engine. Standard equipment includes a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, stainless exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, hood scoop, and aluminum-alloy accelerator and brake pedal covers and now includes a 10-way power driver's seat.
Forester 2.5XT Touring
The 2011MY Forester 2.5XT also adds a Touring model, equipped with automatic transmission and starting at $29,995. This new model includes HID headlights, exterior mirrors with integrated turn signals, backup camera, silver finish roof rails, one-touch folding rear seatback and electroluminescent instrumentation. In addition to those features, it has an upgraded audio system with a 4.3" LCD display screen, dual-zone automatic climate control and perforated leather-trimmed upholstery. The Touch-Screen GPS Navigation System is also available (with the standard backup camera already included in the vehicle) as an option on all Touring models for only $1,600.
The destination and delivery charge is $725 for all 2011MY Forester
models in the contiguous 48 states. The MSRP of PZEV (Partial Zero
Emissions Vehicle) models remains $300 more than the federal
specification model.
Premier Subaru in Branford, Connecticut is proud to be one of the largest Forester dealers in the United States. Please call or email us today with any of your questions regarding the 2011 Subaru Forester or to place an order an an advance discounted price.
Fair Season has started, visit Premier at the Guilford Fair!
Join Premier Subaru for the 11th year in a row at the GUILFORD FAIR - FOR 2010!
Barbara Mullen will be leading the entire Premier Subaru crew for the 11th Year in a row! We are showing off the 2011 SUBARU OUTBACK AND THE 2011 SUBARU LEGACY, both decked out for fall! We are bringing our dealership to you!
The Guilford Fair is going on now, September 17th-September 20th. Stop by and say "hi," to Barb and check out the 2011s directly across from the Flying Wallendas circus act!
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Barbara Mullen will be leading the entire Premier Subaru crew for the 11th Year in a row! We are showing off the 2011 SUBARU OUTBACK AND THE 2011 SUBARU LEGACY, both decked out for fall! We are bringing our dealership to you!
The Guilford Fair is going on now, September 17th-September 20th. Stop by and say "hi," to Barb and check out the 2011s directly across from the Flying Wallendas circus act!
Thank you Tom Delella - our 10,000th customer!
Branford, Connecticut - Premier Subaru would like to congratulate and thank Mr. Tom Dilella, who purchased a Certified 2006 Subaru Impreza sedan. Tom was Premier Subaru's 10,000th customer since it's founding in August, 2000. To celebrate, Tom received a package of Subaru goodies worth more than $500!
To help celebrate the sale of the 10,000th car, Angela Campion, the MYTV9 Star came up video tape the festivities.
Click Here To Watch Angela Campion of MYTV9 and our 10,000th Customer!
We thank all of our customers and employees over the last 10 years that have allow us to serve their needs. We know you have choices in Automotive sales and service and are honored you have selected us.
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To help celebrate the sale of the 10,000th car, Angela Campion, the MYTV9 Star came up video tape the festivities.
Click Here To Watch Angela Campion of MYTV9 and our 10,000th Customer!
We thank all of our customers and employees over the last 10 years that have allow us to serve their needs. We know you have choices in Automotive sales and service and are honored you have selected us.
Subaru Sales Continue To Climb
09/02/2010 - Subaru of America today reported August sales of 22,239 units. With the exception of last year's outstanding result during the CARS Program, this was Subaru of America's best August ever. For the year, Subaru of America's sales have totaled 172,182 units - a 20% increase.
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Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives
topPremier Subaru Is Proud To Continue To Be A BBB A+ Rated Dealership
08/09/2010 - Premier Subaru in Branford, Connecticut received an update from the Better Business Bureau today that stated that "We are pleased to report that you are a BBB Accredited Business having met the Standards For Trust".
According to the Better Business Bureau (the "BBB"), the BBB informs current and potential customers that Premier Subaru is a business with a proven track record of keeping its commitment and doing the job right.
Furthermore, the BBB indicated that 7 out of 10 consumers are more likely to buy from a company designated as a BBB Accredited Business.
Since it's founding in 2000, Premier Subaru has been a member in good standing of the Better Business Bureau and has always been an accredited business. Premier Subaru has always had an A+ rating.
To read the full Better Business Bureau report on Premier Subaru, simply follow this link.
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According to the Better Business Bureau (the "BBB"), the BBB informs current and potential customers that Premier Subaru is a business with a proven track record of keeping its commitment and doing the job right.
Furthermore, the BBB indicated that 7 out of 10 consumers are more likely to buy from a company designated as a BBB Accredited Business.
Since it's founding in 2000, Premier Subaru has been a member in good standing of the Better Business Bureau and has always been an accredited business. Premier Subaru has always had an A+ rating.
To read the full Better Business Bureau report on Premier Subaru, simply follow this link.
Subaru Announces It's Best July In Company History!
08/03/2010 - Premier Subaru is proud to announce that Subaru of America has posted it's best July sales in history with 23,983 vehicles sold in July, 2010 - a 10% increase over the July, 2009 sales of 21,839 units. Year to date, Subaru of America has reported sales of 149,943 units compared to 115,145 units sold through the same period last year - marking a 30% increase.
The all new Subaru Outback continues to be the stellar performer for the company, selling 9,030 unis in July, 2010 - resulting in an outstanding 82% increase over July, 2009. The Subaru Legacy also continues to increase sales with a 37% improvement over July, 2009, with 3,208 units sold in July, 2010.
"Subaru continues to outperform the industry by offering the type of long-term value consumers are demanding" said Thomas J. Doll, executive vice president, Subaru of America. "Our customers do their research and when they purchase Subaru vehicles they know they are rated Top Safety Picks by the Insurance Institute for Highway Safety, are number one in terms of residual values by the Automotive Lease Guide and are consistently ranked in the top spot by well known Consumer Buying Guides."
Robert J. Alvine, President of Premier Subaru in Branford, Connecticut - one of Subaru's top dealerships, further echoed the commentary by indicating "that we are so proud to have welcomed customers new to the brand - people that have driven Nissan's, Toyota's, Honda's, BMW's, Audi's or other vehicles in the past and have been motivated to join other Subaru buyers given the amazing value proposition."
Premier Subaru is proud to offer the full Subaru line up - 7 days a week from it's campus located at 150-165 North Main Street in Branford, Connecticut.
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The all new Subaru Outback continues to be the stellar performer for the company, selling 9,030 unis in July, 2010 - resulting in an outstanding 82% increase over July, 2009. The Subaru Legacy also continues to increase sales with a 37% improvement over July, 2009, with 3,208 units sold in July, 2010.
"Subaru continues to outperform the industry by offering the type of long-term value consumers are demanding" said Thomas J. Doll, executive vice president, Subaru of America. "Our customers do their research and when they purchase Subaru vehicles they know they are rated Top Safety Picks by the Insurance Institute for Highway Safety, are number one in terms of residual values by the Automotive Lease Guide and are consistently ranked in the top spot by well known Consumer Buying Guides."
Robert J. Alvine, President of Premier Subaru in Branford, Connecticut - one of Subaru's top dealerships, further echoed the commentary by indicating "that we are so proud to have welcomed customers new to the brand - people that have driven Nissan's, Toyota's, Honda's, BMW's, Audi's or other vehicles in the past and have been motivated to join other Subaru buyers given the amazing value proposition."
Premier Subaru is proud to offer the full Subaru line up - 7 days a week from it's campus located at 150-165 North Main Street in Branford, Connecticut.
We Deliver To The Northeast!
08/02/2010 - Premier Subaru, in Branford, Connecticut, would like to remind all of it's prospective clients that we can be your local dealer. Over the last year, almost 30% of our entire business is made up of Subaru sales to clients in New York, New Jersey, Rhode Island, Massachusetts and beyond. Most of those sales have been to Subaru customers in the State of Rhode Island and New York. Premier Subaru sells so many Subaru's into Rhode Island, New York, Massachusetts and New Jersey due to our aggressive pricing posture, depth of inventory and quality of inventory. Our Certified Preowned Subaru models have been sold throughout the Northeast and beyond due to our low pricing model and vast selection. Under certain circumstances, delivery to your home or office can be arranged and we handle all of the registration. So, you really can consider us your local Subaru dealership.
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Subaru of America Announces Pricing For the 2011 Impreza WRX and STi
07/23/2010 Subaru of America, Inc. today announced pricing for the 2011 Subaru Impreza WRX and WRX STI models. Arriving at Premier Subaru in Branford, Connecticut in September, the aggressively redesigned 2011 WRX starts at $25,495 for both the 4-door and 5-door models. The 2011 WRX STI 4-door is $1,000 less than the starting price of the 2010 5-door (non-Special Edition) STI at $33,995.
Subaru Impreza WRXBeginning at $25,495 - a modest $500 increase for the 4-door and the same starting price for the 5-door - the aggressive body style changes for WRX include new front & rear bumpers, wide front fenders and quarter panels, and a WRX logo side fender badge. The sedan adds a rear chrome satin finish and quad tailpipe outlets. The WRX receives new gunmetal gray alloy wheels paired with wider summer-performance tires. Additionally, all WRX models now have six upgraded speakers and come with steering wheel control switches for audio and Bluetooth functions.
The Subaru Impreza WRX Premium starts at $27,995 (both 4- and 5-door) and adds the All-Weather Package, power moonroof, and fog lights. The sedan also includes a standard rear trunk spoiler. The Subaru Impreza WRX Limited is available from $28,995 (both 4- and 5-door) and features HID headlights and leather-trimmed upholstery. A GPS touch-screen Navigation system is available on Premium and Limited trim levels and includes a 7" touch-screen and standard Sirius satellite radio.
Subaru Impreza WRX STI
The Subaru performance leader, the WRX STI, returns as a 4-door sedan - along with the 5-door for the 2011MY. The Subaru Impreza WRX STI 4-door starts at $1,000 less than the 2010 WRX STI 5-Door (non-Special Edition) at $33,995. In addition to its wide-body style, the WRX STI sedan also brings back its signature impressive rear trunk spoiler. All WRX STI models include the All Weather Package.
The WRX STI is powered by a 2.5 liter, turbocharged and intercooled Subaru Boxer® engine pumping out 305 horsepower. To further improve its performance, the 2011MY WRX STI has a retuned suspension that includes improved suspension bushings, larger front/rear stabilizer bars, and stiffer front/rear coil springs that provide tighter handling, less body roll and improved steering feel. All WRX STI models are available with optional GPS Touch-Screen Navigation with a 7" LCD touch-screen for $1,800. Additionally, all WRX and WRX STI models also receive a new mesh-type grill along with an upgraded audio system that includes standard Bluetooth hands-free calling and audio streaming, iPod control capability, an auxiliary input jack, USB port, and XM/Sirius capability with a roof mounted antenna.
A new trim level, the Subaru Impreza WRX STI Limited 4-door, is added with a starting price of $37,345 and includes leather-trimmed upholstery, 18-inch BBS alloy wheels, power moonroof and fog lights.
The Subaru Impreza WRX STI Limited 5-door starts at $35,995, and includes 18-inch BBS alloy wheels.
The Destination and Delivery charge for these and all 2011 Subaru models is $725 (Alaska D&D is $875).
Premier Subaru, in Branford, Connecticut, is proud to be one of Subaru's most aggressive Subaru Impreza WRX and STi dealerships. Premier Subaru has a history of providing customers with the largest discounts available on STi and WRX models. Premier Subaru is taking orders on the new 2011 Subaru WRX and 2011 Subaru WRX STi now.
Premier Subaru Announces That Mobile Wi-Fi Access Is Available For 2011 Outback Models!
07/17/2010 - Premier Subaru, one of America's largest and well respected Subaru dealerships, have announced, in conjunction with Subaru of America, that it is now offering Wi-Fi connectivity for the award winning 2011 Outback crossover SUV model. The new Subaru Mobile Internet System creates a wi-fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.
The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.
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The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.
Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.
Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.
Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic? CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.
Come and see the all-new 2011 Subaru Outback at Premier Subaru in Branford, Connecticut. Premier Subaru in Branford, Connecticut is proud to have one of the largest selections of 2011 Subaru Outback inventory in the Northeast. Premier Subaru is also Connecticut's AAA Approved and BBB A+ rated Subaru dealership.
Premier Subaru Reminds You To Use Your Gift Cards!
07/10/2010 - Premier Subaru, one of America's leading Subaru dealerships, located in Branford, Connecticut, reminds it's gift card clients to "not to forget to use their gift cards"! Bob Alvine, President and General Manager of Premier Subaru stated "We have more than $10,000 in unused gift cards outstanding right now and would love those clients to come in and use them towards the purchase of parts or accessories, in our service department and even towards a new or preowned car."
Premier Subaru started a gift card program several years ago. More than $30,000 in gift cards have been sold or given to customers since then. Subaru customers have embraced the gift cards as a great way to get a holiday gift, birthday present, or just something nice for someone.
For more information on Premier Subaru and their gift card program, please see their website at www.premiersubaru.com.
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Premier Subaru started a gift card program several years ago. More than $30,000 in gift cards have been sold or given to customers since then. Subaru customers have embraced the gift cards as a great way to get a holiday gift, birthday present, or just something nice for someone.
For more information on Premier Subaru and their gift card program, please see their website at www.premiersubaru.com.
Premier Subaru is Proud to Sponsor The Fireworks at the 2010 Orange Fireman's Carnival!
07/09/2010 - Premier Subaru is proud to announce that the company will sponsor the fireworks at the 2010 Orange Fireman's Carnival. The carnival, which will run from Thursday, August 5, 2010 to Sunday, August 8, 2010 will be held at the Orange Fairgrounds on Orange Center Road in Orange, Connecticut. The sponsorship of the fireworks at the Orange Fireman's Carnival is consistent with the company's deep heritage of community involvement.
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Premier Subaru Seeking The Best of the Best!
07/08/2010 - Due to an increase in sales and service volume, Premier Subaru, one of America's largest and highest rated Subaru dealerships, is seeking qualified individuals to fill several positions. These positions include: Sales Staff, Office Staff, Service Support Staff and Reconditioning Technicians. Interested individuals should send a resume to info@premiersubaru.com, or, apply in person to our General Manager, Robert J. Alvine. Premier Subaru is a Equal Opportunity Employer. Premier Subaru is a Drug Free Workplace.
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Subaru of America Announces June, 2010 Sales Record!
07/02/2010 - Premier Subaru is proud to announce that Subaru of America has posted record June sales with 21,601 vehicles sold in June, 2010 - a 16% increase over June, 2009 sales of 18,620 units. Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period in 2009, resulting in a 35% increase.
The current generation Subaru Forester continues to consistently break sales records more than 2 years after it's initial introduction. Sales for June, 2010 represent the best June ever for the Subaru Forester, a 25% increase over the sales for the Subaru Forester in June, 2009. The top performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June, 2010 - a 76% increase over the same period last year. "June was a great month for us", said Tim Colbeck, senior vice president of sales at Subaru of America and close friend of Premier Subaru. "Our inventories are very tight and we still set a record for the month. Demand for our product continues to be strong and our retail network is working hard to sell efficiently."
"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record-setting sales year" said Tom Doll, executive vice president of Subaru of America. "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team."
Premier Subaru in Branford, Connecticut is proud to be one of America's largest Subaru dealers. With an excellent reputation of exceeding the expectations of their customers, Premier Subaru is eager to assist owners in any manner.
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The current generation Subaru Forester continues to consistently break sales records more than 2 years after it's initial introduction. Sales for June, 2010 represent the best June ever for the Subaru Forester, a 25% increase over the sales for the Subaru Forester in June, 2009. The top performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June, 2010 - a 76% increase over the same period last year. "June was a great month for us", said Tim Colbeck, senior vice president of sales at Subaru of America and close friend of Premier Subaru. "Our inventories are very tight and we still set a record for the month. Demand for our product continues to be strong and our retail network is working hard to sell efficiently."
"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record-setting sales year" said Tom Doll, executive vice president of Subaru of America. "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team."
Premier Subaru in Branford, Connecticut is proud to be one of America's largest Subaru dealers. With an excellent reputation of exceeding the expectations of their customers, Premier Subaru is eager to assist owners in any manner.
