Premier Subaru scores another first!  Premier Subaru has been announced by Subaru of America as a Stellar Care Award winner, one of less than 100 in the entire country and the only one in South Central Connecticut. The Subaru Stellar Care Award is given to Subaru dealerships who satisfy numerous performance measurements of outstanding customer service. Award winning dealerships must have a large percentage of repeat customers, positive customer feedback within their service department, a state-of-the-art facility and high sales volume. In addition, the customers who complete and return their surveys must be overwhelmingly positive. Robert J. Alvine, President and General Manager of Premier Subaru in Branford says the Stellar Care Award is a great honor. It means we are customer focused. Our entire staff deserves credit for this award. It is their hard work and dedication to customer service that made this honor possible. Our deep involvement in the community also contributes to our customers' satisfaction. Premier Subaru in Branford is also being recognized by Subaru of New England as a 2011 President's Club Award Winner for sales. - Brian Edward Canell, Editor-In-Chief | Autobytel names Kia Optima Sedan of the Year! With sales up by a stellar 209 percent last year, the striking Kia Optima garnered new fans at an impressive rate, and among those impressed were clearly the writers at Autobytel. In fact, the folks at the popular online resource for all things automotive were so taken by the Optima that they named it their Sedan of the Year. It's another seal of approval for the Optima's recent makeover, which introduced Kia's much-lauded design language?developed by design chief Peter Schreyer, who has been responsible for style icons like the original Audi TT?to a new segment of the marketplace. The result is what Autobytel calls a "coupe-like elegance that just happens to have four doors." It also just happens to offer one of the most comprehensive powertrain lineups of any mainstream mid-size on the road today, with a 200-horsepower 4-cylinder engine that gets 35 miles per gallon highway, and a 274 horsepower turbocharged 4-cylinder engine that gets 34 miles per gallon highway. The Optima Hybrid gets 40 miles per gallon highway for maximum fuel efficiency.  As Autobytel points out, the Optima offers a similarly comprehensive, high-tech approach to the rest of its features, highlighted by an eight-speaker Infinity audio system and Kia's UVO infotainment and connectivity setup, enabled by cutting-edge technology from Microsoft.
Further, the Optima and Optima Turbo are both built at Kia's U.S. manufacturing complex in West Point, Ga. "Since its introduction, the Optima has been attracting new customers to the brand with the right balance of performance, modern amenities and fuel economy that consumers are looking for," said Michael Sprague, vice president of marketing and communications, KMA. "The mid-size sedan segment is more competitive than ever, and Autobytel's recognition of the Optima continues to keep Kia's momentum going into 2012." - Brian Edward Canell, Editor-In-Chief. | Pre-Owned Specials  This month we have taken some time to highlight some hidden gems in our used car network. One such is this Chevrolet Impala. This Impala includes Bose Audio with XM Radio, and Leather Trim! This particular vehicle is a real bargain, especially when you consider it was originally $31,000 brand new! Fast Tracks Price: $16,487  Do you have children? Maybe a few? If so, you'll be happy to know that this fantastic 2011 Kia Sedona has a reclining 3rd Row Seat! It also has 8 speakers, CD player, Electronic Stability Control, Remote Keyless Entry, Reverse Sensors, and more! Plus, it has a Kia Certified 10 year, 100,000 miles nationwide limited powertrain warranty!
Fast Tracks Price: $15,974  MINI Cooper customers are among the most loyal in the indutry. And who wouldn't fall in love with this cool British Racing Green Cooper S model? It comes complete with electric panoramic sunroof, leather, alloy wheels, etc. Act quickly because this car will not last long! Fast Tracks Price: $14,899 These are only three of a large selection of pre-owned vehicles we have available! For more information, contact 1(800) 411-4551 for Subaru or(203) 315-2050 for Kia. | Customer's Corner Notes from Happy Customers!  Now you can post your positive review to our page on Dealerrater.com! Here are some examples:
Via Dealerrater.com: Barbara Mullen is the best sales person. She sold me my first brand new car, and was friendly, attentive and honest, which is a refreshing quality in a sales person. She really made me feel well taken care of as a customer. If you're buying a car from Premier Subaru, I highly recommend asking for her.
Friendly, cooperative, helpful, pleasant, professional. Overall my experience was excellent, and I would recommend Premier Subaru to anyone. The car was waiting for me, totally prepped, when I arrived for our appointment. The finance department was also helpful and professional. We had a fantastic experience buying our used Forester here! We visited 2 other Subaru dealerships before coming here and the experiences don't even compare, this was by far the best car buying experience we've had. I would highly recommend Premier Subaru to anyone. Adam Arsenault at Premier Subaru was by far the best auto sales person that I have dealt with in 40 years of car buying. Dealer experience and price were excellent. A completely great experience. First, Jeff(Irzyk) was recommended to us by a friend. He listened to us with regard to what we wanted. Even though the exact car that we were looking for was not on the lot (we were looking for a manual transmission outback in a specific color), Jeff out did himself in making sure we had the opportunity to try a manual shift. He knew his product very well and was extremely clear in his explanations of the features of the car. At no time did we feel any pressure from anyone. The dealership was able to find us exactly what we were looking for in much less time than they predicted. Love the car too. P.S. Great job to all of our sales consultants for their hard work.
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Subaru Stellar Care Award Optima is Sedan of the Year Pre-owned Specials
Customer's Corner Citizen of the Year! New Kia General Sales Mgr. Adorable Adoptable Animals
| | Links View inventory, schedule service Our newest store! ADDITIONAL SUBARU LINKS: ADDITIONAL KIA LINKS: | 
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| Robert Alvine Named Citizen of the Year
Business New Haven Magazine is proud to announce that Robert Alvine has been named its 2012 Citizen of the Year. Premier Subaru and Premier Kia wish to offer their congratulations on his award. - Brian Edward Canell, Editor-in-Chief | Stan Nitkowski named Kia General Sales Manager
 Premier Kia is proud to announce that Stan Nitkowski has been announced as the new Premier Kia General Sales Manager. Stan Nitkowski, formerly a top-ranked sales consultant with Premier Subaru, brings his 12 years of sales experience to the Kia Team. We extend to Stan congratulations in his new position. - Brian Edward Canell, Editor-in-Chief | Adorable Adoptable Animals
Every month, we feature a new animal who could become your new pet!  If you dressed me up in a Golden Retriever Costume, I would have already been adopted! My name is Bandit, and yes, I am that sweet - PLEASE COME MEET ME TODAY!! I AM SOOOO WORTH IT! I am a two year old love bug, who really likes other dogs, and people too! Before being brought to the shelter, I made my way from New Haven to East Haven to Branford back to East Haven and into Branford again! Quite the journey I know! You can now see me at the Branford Animal Shelter - call today! (203) 315-4125.
- Brian Edward Canell, Editor-in-Chief
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Fast Tracks Magazine
