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Branford, CT 06405

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What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Premier Subaru dedicated locally to the Love Promise?

At Premier Subaru, our Love Promise to the New Haven area can be seen in our proud support and sponsorship of many of our great local organizations. For more than 16 years, we have been proud to invest within the communities we serve. We are passionate about being more than a "car dealer" and, are determined to leave a positive footprint behind.

Branford Compassion Club, Dan Cosgrove Animal Shelter, ASPCA, Woofstock
The Branford Land Trust, The Shoreline Arts Alliance, The Branford Jazz on the Green
The University of New Haven, New Haven Legal Assistance, Branford Chamber of Commerce, Child & Family Guidance Center, The University of Rhode Island
Toys for Tots, JaneDoeNoMore, Christian Community Action, Branford Road Race, City of New Haven Arts & Entertainment Commission
SARAH Foundation, The Kennedy Center, The Branford Counseling Center, Camp Rising Sun, Smilow Cancer Center at Yale

Subaru Love Promise Heart

Love Promise Stories from Premier Subaru

Premier is Major Sponsor for Branford Road Race  –  Brian C

Premier is Major Sponsor for Branford Road Race

Premier Subaru will once again be an underwriting sponsor for the Branford Road Race, taking place on Sunday, June 18. This is the Branford Road Race’s 37th year, and Premier’s 3rd as a major underwriter for this event. The Road Race is expected to attract over 3,000 participants. Events include the 5-Mile Race, 2-Mile Health Walk, and 1 Mile Fun Run. Proceeds from this event benefit Connecticut Advocates for Parkinson’s(CAP), Camp Rising Sun, and the Connecticut Chapter of ALS. CAP provides support for people in Connecticut who live with Parkinson’s Disease. Branford’s Ray Figlewski, the founder and current president of the Race, as well as an owner of multiple Subarus, was diagnosed with Parkinson’s in 2005. Camp Rising Sun provides a worry-free camping experience for children facing a cancer diagnosis. The ALS Connecticut Chapter provides support, medical attention, and transportation for families who live with ALS.


Premier Subaru Gives Over $60K to Camp  –  Maria O

Premier Subaru Gives Over $60K to Camp

On April 5th, 2017, Bob Alvine, owner of Branford's Premier Subaru gathered his employees in their showroom and presented a check for $60,092 to Camp Rising Sun Director Shaun Heffernan. The funds were raised during the dealership's "Share the Love" campaign. During Premier Subaru's ninth annual "Share the Love" donation period, customers purchasing or leasing a new Subaru could make a $250 donation to one of four national charities or a fifth local "hometown charity," Camp Rising Sun.The dealership has also significantly supported Camp Rising Sun with past "Share the Love" campaigns, donating $50,000 in 2016 and $33,000 in 2015. Through generous donations and the work of dedicated volunteers, Camp Rising Sun provides a carefree summer camp experience for kids who have faced a cancer diagnosis.


A Fundraiser for Barbara  –  Barbara M

A Fundraiser for Barbara

On February 8th, 2017, a community fundraiser was held at a local restaurant in Branford, Connecticut for Barbara Mullen, a sales consultant at Premier Subaru. Barbara has been a part of Premier Subaru for 17 years. The story is she “came with the building,” as she worked at the location prior to it actually becoming Premier Subaru. Barbara has worn many hats over the years, including Client Advocate and Community Ambassador. That includes being the “face of Premier” at many community events. That all changed, however, when Barbara was diagnosed with cancer this past summer. Since September, she has undergone extensive treatments and surgery since September, and is scheduled for another surgery at the end of the month. The resulting battle has forced her to be out of work and also prevented her from taking part in her other hobbies and interests, including playing for the Branford Town Band and doing her annual walk for cancer awareness. Premier Subaru allied themselves with the Branford Fire Department and Lenny’s Indian Head, a local restaurant, to present “A Fundraiser for Barbara and Mike.” All proceeds went directly to Barbara and her husband, Mike Mullen, to defray medical expenses. Mike has been a member of the Branford Volunteer Fire Department in Indian Neck for over 42 years. Branford Assistant Fire Chief/Fire Marshal Shaun Heffernan wanted to make certain that this was a success because of the Mullens’ involvement with the town of Branford.


Scholarship awarded to student at URI  –  Brian C

Scholarship awarded to student at URI

Premier Subaru has long committed itself to higher education. To that end, Robert J. Alvine, President of Premier Subaru, established a scholarship at the University of Rhode Island College of Business for students, from Connecticut, that have a desire to attend the University of Rhode Island, but have an economic need to do so. Mr. Alvine is an alumnus of the University of Rhode Island. For 2017, Premier is proud to announce that the University of Rhode Island Foundation has awarded the 3rd annual Premier Subaru Scholarship to a deserving student from Stamford, Connecticut. This student, who has impeccable grades, has a declared major in Supply Chain Management. The University of Rhode Island Foundation reiterated how important this, and other scholarships, are to the university's student population. More than 75% of URI students receive some form of financial aid, and private gifts often make the difference for families to be able to send their kids to URI. The Foundation also recognized the impact that this scholarship creates, expressed their sincere gratitude and are looking forward to continuing to work with Premier Subaru. In addition to the Premier Subaru Scholarship at the University of Rhode Island, which runs in perpetuity, Premier Subaru also made a substantial commitment of over $250,000 over the next five years to URI's Basketball Excellence Fund.


Premier Subaru delivers with Toys for Tots!  –  Brian C

Premier Subaru delivers with Toys for Tots!

For the 17th straight year, Premier Subaru collected toys for the Toys for Tots drive. The Toys for Tots program is facilitated by the United States Marine Corps. The toys are then distributed to those children who are economically disadvantaged. It provides a message of hope to these children during the busy holiday season. Although we are no stranger to the Toys for Tots drive, the facilitators who picked up the Toys were “absolutely floored” by the donations. Between the two stores, Subaru filled at least four large Toys for Tots boxes, plus also had a donation of a pair of bikes as well. Thank you to everyone for your support!


Filling a Forester for Ferals  –  Brian C

Filling a Forester for Ferals

On December 3, 2016, Premier Subaru hosted its 7th annual Fill the Forester for Ferals event. This event is specifically designed to provide much needed food and supplies for the Greater New Haven Cat Project. The Greater New Haven Cat Project is a non-profit, volunteer-staffed organization whose purpose is to improve the lives of stray, abandoned, and feral cats in greater New Haven. They also have foster cats available for adoption. The Greater New Haven Cat Project was on hand from 10 a.m. to 2 p.m. collecting unopened bags of dry cat food as well as boxes of canned cat food. Also on hand was Donna Velardi, an animal communicator and massage therapist who has promoted pet health and wellness, as well as clear up behavior issues and misunderstanding, through her use of communication and massage therapy, as well as Reiki and crystals. Pictured is Premier Subaru owner Robert Alvine and Fixed Operations Director Dave Harger with some of the Greater New Haven Cat Project's Volunteers!


Opera Palooza Makes New Haven Debut  –  Brian C

Opera Palooza Makes New Haven Debut

Premier Subaru was the official "Divas Stage" sponsor of the 1st Annual Operapalooza on the New Haven Green, Saturday, August 20, 2016. The event was hosted by renowned mezzo-soprano Susanne Mentzer of the Metropolitan Opera. The outdoor stage featured some of Italian opera's greatest hits, including works from Puccini, Verdi, Donizetti, Mozart, and others, sung by Connecticut's rising opera stars. The event was attended by about 3,000 people, who got to enjoy a fine variety of Italian Food before settling down for a night at the opera. There was a Food Emporium Tent and food trucks offering some of the best pizza and Italian food New Haven has to offer! Although originally listed as a "tasting tent," there were enough samples to make a full meal for anyone! With great food, great music, and perfect weather, a great time was had by all.


Premier Subaru "Gears Up" for Branford Road Race  –  Brian C

Premier Subaru

Since first opening in 2000, Premier Subaru in Branford, CT, has always looked to make an impact on the local community. This month, we are highlighting our involvement with the Branford Road Race, taking place on June 19, 2016 on the Branford Green, located in the center of Branford, CT. The event raises money for several charities, including the Connecticut Advocates for Parkinsonâ¿¿s(CAP) and the ALS Association Connecticut Chapter. CAPâ¿¿s mission is to expand outreach initiatives for people with Parkinsonâ¿¿s Disease. Ray Figlewski, a long-time customer of Premier Subaru and one of the founders of the event, was diagnosed with Parkinsonâ¿¿s in 2005 and continues to run the race. The ALS Connecticut Chapter supports over 300 families per year that live with ALS. The Branford Road Race was started in 1979, with about 600 runners. Over 70,000 runners have now participated in these events, and the Race is considered one of the best 5 mile road races in the USA. In 2006, the Race also invited individuals to contribute and support local charities that impact local citizens and the Branford Community. This will be Premier Subaruâ¿¿s second year as a major underwriter of the race.


PREMIER SUBARU DONATES $50,000 TO CAMP RISING SUN  –  Brian C

PREMIER SUBARU DONATES $50,000 TO CAMP RISING SUN

Premier Subaru presented a check for $50,000 to Camp Rising Sun, representing the proceeds from the eighth annual "Share the Love" event. Customers that purchased or leased a new Subaru were able to make a $250 donation to one of four national charities or a fifth local "hometown charity". Premier Subaru had selected Camp Rising Sun to be their "Hometown Charity".


Premier Subaru supports Amistad Academy Elementary  –  Kayli T

Premier Subaru supports Amistad Academy Elementary

Premier Subaru has been sharing the love with the local community for over 15 years. This month Premier Subaru is sharing the love with Amistad Academy Elementary School in New Haven. Isaac Parker, a tremendous employee of our organization, has two amazing children at Amistad, Kyla and Jason Parker. Premier believes that the children are our future, and Amistad has proven to build an important foundation in learning.The school's main goal is to prepare students for college. Amistad Academy Elementary opened in 2006. Since the opening of the school, the students have shown the necessary skills to succeed in college, career, and life. Premier Subaru is proud to honor Amistad Academy this month with their "love promise". http://ep-lin-upload.s3.amazonaws.com/captures/D66/CAB/D66CAB1FDF624DD2A30AEB4B7777C2C8.mp4


Premier Subaru Makes Donation to Camp Rising Sun  –  Brian C

Premier Subaru Makes Donation to Camp Rising Sun

Robert J. Alvine, President, Premier Subaru, presented Shaun Heffernan, Director, Camp Rising Sun, with a check for $33,239, representing the proceeds from the seventh annual "Share the Love"Ă‚Âť event, in which anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities -ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation- or a fifth local charity for their customers to support. Premier Subaru selected Camp Rising Sun as their "hometown charity" for 2014. "Thanks to Bob Alvine and the entire Premier Subaru Team, we will be able to provide an awesome summer camp experience to even more kids with cancer,"Ă‚Âť said Mr. Heffernan. "Being a small volunteer organization without a national sponsor, fundraising is always a challenge. Bob and his team's hard work will help put smiles on the faces of our campers this summer." "I am honored to participate with such an organization. An organization that brings smiles to brave children and their families, " remarked Mr. Alvine. Camp Rising Sun provides a safe nurturing environment to children ages 5 through 17 who have been diagnosed with cancer. Camp Week takes place at Camp Jewell YMCA in Colebrook, CT.


Premier Subaru to sponsor Branford Road Race  –  Brian C

Premier Subaru to sponsor Branford Road Race

February 13, 2015 - Premier Subaru has just announced that they will return as sponsors for the 35th annual Branford Road Race. Premier Subaru will have the official pace car and will have cars on the green. This is a 5 mile race, plus there is a 2 mile walk and a 1 mile fun run. The race attracts over 3,000 runners from all over and has been touted as one of Connecticut's most prominent fitness events. The race also raises money for various charities, including the American Parkinson Disease Association, Branford Counseling Center, and the Soundview YMCA. The event takes place Sunday, June 21, 2015. Premier Subaru is not only providing the pace car, but will also be featured on banners, race bibs, and race t-shirts. We hope to see you there! be on all of the banners around Branford, have exposure on 3,500 race bibs, have an on-site display in front of 10,000 runners and spectators, ads in The Sound newspaper, mentions in all press releases, banner near the finish line and sponsorship on the race t-shirts.


Premier Subaru Supports Veterans at the VA Hospital  –  Barbara M

Premier Subaru Supports Veterans at the VA Hospital

Premier Subaru has agreed to be a collection point to receive coats and other items for veterans at the VA Hospital. The VA Hospital is located at 950 Campbell Ave., West Haven, CT, and have different programs available for in-patient and out-patient treatments. The VA Connecticut Healthcare System is looking for clothing, gift cards and comfort items (such as toiletries) to provide to veterans who receive care at the hospital to improve their comfort and quality of life. Through their previous support of other charity organizations, including Toys for Tots, the Community Dining Room, and Camp Rising Sun, Premier Subaru has always put an emphasis on being involved in the community, and in this latest campaign to support VA hospital, Premier is once again taking an active role this holiday season. Barbara M., Premier Subaru Client Ambassador, has been the coordinator for this effort. We believe in sharing the love, and this year we are focused on collecting for the veterans who have put their lives on the line for us, without asking anything in return.


Premier Subaru Hosts "Fill the Forester for Ferals"  –  Barbara M

Premier Subaru Hosts

Premier Subaru hosted the "Fill the Forester for Ferals" event, a cat food drive to benefit the Greater New Haven Cat Project. We had a special guest on hand, Donna Velardi, a Certified Animal Massage Therapist and Animal Communicator who promotes pet health and wellness through massage therapy and addresses behavior issues through animal communication.


Making Strides for Breast Cancer  –  Rich J

Making Strides for Breast Cancer

Making Strides for Breast Cancer- On Sunday, October 19, the American Cancer Society is sponsoring the "Making Strides Against Breast Cancer(MSABC)" at Lighthouse Point Park, New Haven, CT. Donna Johnson, the wife of Rich Johnson, our General Sales Manager, is a cancer survivor. Donna has created a walking team called the "Angels of Hope" to raise money for cancer awareness. Last year, Donna raised $4,400 and is looking to exceed that number this year. Making Strides Against Breast Cancer(MSABC) organizes events in more than 300 communities cross-country to honor cancer survivors, raise the awareness about the risks of breast cancer, and raise money to help the American Cancer Society fight the disease. For more information, go to www.makingstrides.acsevents.org.


Sponsored The Apple Festival Charity Fundraiser  –  Barbara B

Sponsored The Apple Festival Charity Fundraiser

This weekend(September 12-14), West Haven will host it's 11th annual Apple Festival. The Premier Auto Group is the Major Underwriting Sponsor for the fourth year in a row. The Apple Festival grew from a simple fair organized by the First Congregational Church in West Haven, into an event which draws up to 15,000 people during the weekend celebration. The festival also acts as a charity fundraiser, raising over 13,000 dollars for outside charitable organizations including W.H.E.A.T. ( the West Haven Emergency Assistance Task Force) and Alex's Kitchen, a soup kitchen run by the First Congregational Church. There will also be a CH-CHIP(Connecticut Child Identification Program) program from noon to 4 p.m. Saturday. Sponsored by Annawon Lodge #115. The Premier Auto Group is proud to once again be sponsoring this exciting event.


Share the Love With Camp Rising Sun  –  Brian C

Share the Love With Camp Rising Sun

They met at Camp Rising Sun when he was a kid who had cancer and she was the camp doctor's daughter. They grew up together, and they fell in love. He survived his cancer, and on June 21, 2014, they married. Next month they will return to Camp Rising Sun with the groom, Freddy Samoskevich, as an assistant director, and the bride, Joanna McNamara, as a camp nurse. "The biggest part of Camp Rising Sun was the social aspect of it because when you're young, you're going through all kinds of things like hospitals and medication and it's really hard to make social connections," Samoskevich said in an interview. "At camp, you could talk about catheters and chemotherapy and everyone would understand and was friends with you." Branford Deputy Fire Chief and Fire Marshall Shaun Heffernan was one of the few wedding attendees who have known the couple since they met at Camp Rising Sun 22 years ago. (He is pictured standing second row far right.) "The Camp Rising Sun family watches these kids grow from little kids, "Heffernan said. "The whole camp is absolutely amazing." Premier Subaru in Branford is proud to announce that Camp Rising Sun will be our 6th charity for the upcoming Share the Love 2014 Campaign. If you have any questions, please call us at 1(800) 411-4551.


Bicyclists gather in Southport for cancer ride  –  Brian C

Bicyclists gather in Southport for cancer ride

Bicyclists gather in Southport for cancer ride - Close to 1,000 bicyclists are gathering in Salisbury, CT for a 100-mile ride to help cancer survivors. The CT Challenge ride begins in Lakeville on Friday, July 25, and finishes in Westport. There also will be rides of between 10 and 100 miles on Saturday, all which start and finish at the Fairfield County Hunt Club in Westport. Former Boston Red Sox and New York Mets manager Bobby Valentine is co-chairing the event along with 11-year-old Maya Oberstein, a cancer survivor. It's the 10th anniversary of the ride, which has raised $10 million for cancer survivors. The money raised goes to the Center for Survivorship in Southport, which provides support services, such as nutrition classes and physical therapy for those who have overcome cancer. Premier Subaru is proud to announce that we are sponsoring our loyal customer Larry Schwartz with a donation for his participation in the bike ride!


Summer 5k with Outrun38  –  Liz S

Summer 5k with Outrun38

On August 2, at the Green on Meetinghouse Lane, Madison, Outrun38 and Vertex hosted a 5k run, of which Premier Subaru in Branford agreed to be the half-way sponsor. Outrun38 was formed to raise awareness of and provide a community for sufferers of Cystic Fibrosis. Outrun38 brought over 425 runners together who took a pledge to run 3800 miles to honor Liz Shuman's 38th birthday - Liz has been living with CF since the age of 7 and has been beating the odds(average life expectancy is 37 years of age) and working toward finding a cure. Race Day also featured a Kids FunRun as well as the 5k, plus prizes for the top runners, refreshments, and T-shirts for pre-registered runners.