Fast Tracks Newsletter | October 2017


- OCTOBER 2017 -

Premier Subaru has announced that they are ready to break ground on a brand new "from the ground up" Subaru Dealership Facility in Branford to assist their customers.  This dealership will be built at the location directly across the street from the dealership.

The facility is being designed and built by John Matthews Architects of Madison, CT.  It will be state of the art and feature a 4,000-square foot showroom, an 18-car service drive, more than 30 service bays, 3 Express Service Lifts and even a museum - where we will feature our Heritage Collection of Subaru vehicles.  This building will also be run entirely by solar power.

The process has already cleared approval with the Branford Inland Wetlands Commission and the Planning and Zoning Commission.

For more details about the new Subaru building, please call us at 1-800-411-4551 or visit us at 150 North Main Street, Branford.


Subaru of America has announced that the 2018 Crosstrek and WRX have received the 2017 TOP SAFETY PICK award and TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety (IIHS).

The TOP SAFETY PICK Award was given to the Crosstrek and WRX when it was equipped with the Eyesight Driver Assist technology, and the TOP SAFETY PICK Award for Eyesight and LED Steering Responsive Headlights.  They achieved the highest rating of "Good" in crashworthiness during the front small overlap, front moderate overlap, side impact, roof crush, and rear impact, and the Eyesight received a "Superior" in the front crash test.

This is the sixth year in a row that Crosstrek has won the award, and the third year that WRX has won. Forester, Impreza, Legacy, and Outback have also won this award. 

"Subaru is committed to developing the highest safety standards for our vehicles," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc., "and receiving the IIHS TOP SAFETY PICK+ award for all our 2018 models equipped with EyeSight and LED Steering Responsive Headlights proves this commitment to our customers."

The Insurance Institute for Highway Safety is an independent, nonprofit scientific and educational organization dedicated to reducing the losses -deaths, injuries and property damage -from crashes on the nation's roads. For more information, visit

For more information about some of the safest cars on the road, feel free to call us at 1(800) 411-4551 or visit us at 150 North Main Street, Branford.



When seasons transition in Branford, it's important to get your Kia ready for the change in weather, temperature, and road conditions. How do you do that? With seasonal maintenance from the Premier Kia Service Center.
How does seasonal maintenance get even better? With a complimentary multi-point inspection, available with regular service!

Here are a few pieces of maintenance we'd suggest having done.

  • Oil Change: Changing your oil and filter removes dirt and debris that builds up in your engine, allowing for better - and more efficient - performance.
  • Brake Service: A brake inspection will let you know if they're healthy, or need some service. If there's too much wear and tear, replacing your pads and rotors is a great move.
  • Fluid Check: Take a look at your vehicle's fluid levels, including coolant, transmission      fluid, brake fluid, power steering fluid, and windshield washer fluid. Top off as necessary.
  • Complimentary Multi-Point Inspection: Get the whole picture with a multi-point inspection. We'll do a comprehensive inspection of your vehicle to make sure it stays healthy and safe. The best part? It's complimentary with regular service offerings!
Is your Kia ready for fall? If not, get it ready by scheduling a service appointment with the expert service technicians here at Premier Kia. 




As more automakers continue to make the shift to producing new hybrid and electric-based models, our team at Premier Kia is already experiencing the benefit of our Electric Vehicle Inventory in Branford.

Our growing selection of hybrid, plug-in hybrid and all-electric Kia models is the largest in Connecticut, which allows our sales representatives to take pride in the unique platform we can offer our customers.  Whether it's the Niro, Soul EV, or Optima Plug-In Hybrid, you would be surprised by what a well-designed electric vehicle can achieve for you!

Whether you've considered switching from conventional powertrains to electric power, or our inventory has piqued your interest enough to learn more, you can expect to learn a lot about how our new hybrid and electric models can work for you. Simply plan a visit for a time and date that best fits your schedule, then stop in and explore our collection of eco-friendly models at 205 North Main Street. You'll be surprised by the potential for success that awaits you at our showroom!  You can also reach us at 203-315-2050. 

Manufacturer-Level Certified Inexpensive Vehicles
2015 Subaru Outback 2.5i

Originally: $18,130
Fast Tracks Price:

This vehicle will definitely come in handy when the winter comes!  It is a Limited complete with Leather, Harman/Kardon Audio Surround Sound Speaker System, Memory Power Driver's Seat, Dual Zone Automatic Climate Control, Back-up Camera, plus Rear Bumper Cover and Front Bumper Underguard!  It also comes with your choice of the Subaru Factory Certified 7-year, 100,000 mile nationwide limited powertrain warranty.

Stock#S158395.  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited.


Originally: $21,230
Fast Tracks Price:

Dependability is key when we are talking about the KIA Sorento.  This one owner vehicle was bought here and traded in here; has All Wheel Drive, ABS brakes, Heated Door Mirrors, and 17-inch Alloy Wheels; and an extensive service history documented by CARFAX.  Plus, this vehicle comes with the Kia Factory Certified Powertrain Warranty for the balance of 10 years, or 100,000 miles!

Stock# KU158409.  Price does not include tax, title, and registration.  Subject to vehicle availability.  Not combinable with other offers.  Please see dealer for complete details.  Void where prohibited.

SUBARU STORE: (800) 411-4551 OR OUR
KIA STORE: (203) 315-2050


We have many reviews from DealerRater, which can be found here for:

Premier Kia, CT- Customer Reviews

Premier Subaru, CT Customer Reviews

Here Are Some Examples:

"The Best Experience I've ever had Purchasing a New Car!"
From the moment the process began I was put at ease. Sean Gadar was courteous, friendly, and most importantly, informative. I called and emailed him numerous times and he always responded quickly and with the answers to my questions and concerns. It was a happy experience! Great teamwork. -megsmom, Satisfied Subaru Sales Customer

"Outstanding . . . Terrific, staff was also Very Helpful"
Fantastic service, very pleasant experience. Would HIGHLY recommend Carl and his staff! All my questions were answered, I rate the service 100% fantastic !!!! Thank you. -kia ownergran, Satisfied KIA Service Customer

"My First Lease!"
Customer service was great from the moment we walked in. I wasn't expecting to get a car the day we walked in, but Nathan made it happen! Would definitely recommend this dealership in a second! -stefaniebonaldo, Satisfied KIA Sales Customer

"A gift from us to you for the upcoming Auto Show".



Get ready for the winter months with this coupon! 


Get your windshield ready for the winter ahead! 


Premier Subaru and Premier Kia offer both a full loaner car fleet and service shuttle.  All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is COMPLIMENTARY!  Please ask next time you are in our Service Department for more details.
- Brian Canell, Editor-in-Chief


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Every month, we bring you a pet looking for his or her "Forever Home". 


This is Ears and OMG isn't he sweet! He is about a year old and loves to meet new people. He  snuggles and runs up to the front of the cage to see what is going on. He loves to run free and play! Come make him apart of your family today!

To hear more about Ears, or other pets like him, click here.

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