Here's How It Works:

Premier Subaru's VIP Military Discount Program offers an easy, HAGGLE & HASSLE FREE   way for you to purchase or lease a new Subaru. We feel it's our responsibility to "give back" to those who give so much for our country.

Premier Subaru is pleased to announce a new VIP Military Discount Program, effective 1/25/24!
This exciting new program is designed to honor eligible active duty and reserve members of the U.S. Army, Navy, Air Force, Marine Corps, Coast Guard and National Guard as well as veterans and retirees within 24 months of the date of separation. This program now offers an additional $500 discount! Just show verifiable proof of military status and active service.

The program is only three simple steps...


Make An Appointment to meet with an Authorized Premier Subaru Sales Consultant.  They will take the time to help you choose the Subaru that's PERFECT for YOU.

Or, if you already know what you want... Move To Step 2!



Make An Appointment and come in to take a test drive. We feel a test drive is important to make sure you 
COMPLETELY LOVE the way your Subaru feels and handles. This will also give you the opportunity to try out all the features and options in your new Subaru. To schedule your test drive, please complete the form in the upper right of this page or call (888) 690-6710.



After your test drive, your Authorized Premier Subaru Sales Consultant will show you the Active Duty Military Discount. You will also be entitled to any manufacturers rebates and/or special financing offers in addition to the Active Duty Military Discount. There are no hassles or haggling involved! You just drive home happy!  



Vehicles purchased/leased under the program must be registered, titled or leased in the name of the eligible participant (or spouse/domestic partner) for personal non-commercial use or transportation. The special pricing under the Military Incentive Program cannot be combined with any other  promotional offer, including, but not limited to advertised lease specials, internet coupons or direct mail offers (except Guaranteed Trade Program, $500 Subaru Added Security Maintenance Plan Coupon or Subaru Reward Dollars).  Participants are limited to the purchase/lease of two new vehicles per year. New Subaru models are included in the Premier Subaru Military Program. From time to time specific models may be excluded from the program as determined by Subaru of America. Participants are required to present verifiable proof of military status and active service at the time of purchase, such as: most recent Leave and Earning Statement (LES), valid Military Identification Card or Department of Defense documentation attesting to current duty status.


Premier Subaru

155 North Main Street
Directions Branford, CT 06405

  • Sales: (800) 411-4551
  • Service: (203) 643-1280
  • Parts: (203) 643-1222

For Questions About The Military Discount Program or to Schedule Your Test Drive, Please Enter The Following Information

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Hours

  • Monday 9:00am - 7:00pm
  • Tuesday 9:00am - 7:00pm
  • Wednesday 9:00am - 7:00pm
  • Thursday 9:00am - 7:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 5:00pm
  • Sunday Last Sunday of Month 11:00am - 4:00pm