About Premier Subaru, Proudly Supplying New Subaru Models in Branford, Connecticut

Whether you're from Branford, East Haven, New Haven, Hamden, Wallingford or anywhere in between, you can rest assured that when you shop for a new or used Subaru, you're shopping for quality and reliability, no matter which model appeals to you.

Qualifying for a loan or Subaru lease near Old Saybrook or Madison couldn't be easier with our on-site financial enthusiasts at your back. We know all of the ins and outs of finding quality financing solutions, and that means you can spend less time going over paperwork and more time enjoying your new car.

Once you're behind the wheel as an owner, Premier Subaru continues to support your driving needs through our onsite service center. Our team is well-versed in everything automotive and utilizes the latest Subaru parts, so you can count on solid routine maintenance and timely repairs when they're needed.

So when you are asking yourself, "Where can I find a Subaru dealer near me?", your answer is Premier Subaru located at 155 North Main Street in Branford, Connecticut.

We know our job isn't finished until you're completely satisfied.

Premier Subaru, LLC BBB Business Review

Premier Subaru is one of America's largest Subaru dealerships. We have become one of the largest Subaru dealers by offering low, internet based prices, exceedingly high customer satisfaction and one of the largest inventories of new and Certified Pre-owned Subaru's in the Northeast.  Premier Subaru is also one of fewer than 90 dealers nationally to win the rare SUBARU OF AMERICA STELLAR CARE AWARD for customer service and operational excellence.Premier Subaru offers:

  • AAA Approved Service Department
  • BBB Rated A+
  • Multiple Winner of the Subaru President's Club
  • Multiple Winner of the Subaru of America Platinum Award for Customer Service
  • A caring, stable and thoughtful staff that has been with us for many years and won many awards for client satisfaction.
  • Full day Saturday service for the convenience of our customers
  • Complimentary car washes for every service.
  • Complimentary shuttle service with a drop off and pick up service
  • The largest fleet of new Subaru loaner cars in Connecticut
  • One of the largest Subaru Parts Warehouses in Connecticut - so we have the part, in stock, for your needs.
  • Comfortable waiting areas with complimentary WiFi and Green Mountain Coffee
  • Long and Stable Management and employee base.

In addition, Premier Subaru is one of less than 90 dealers globally to be named a Stellar Care Dealer by Subaru of America.  Stellar Care Dealers are recognized by Subaru has having exemplary customer handling skills in ensuring the expectations of clients are exceeded.

We have sold automobiles throughout Connecticut, New York, New Jersey, Massachusetts, Rhode Island, the rest of New England and all over America and beyond. Our staff will assist you through the sales process, including assisting you to select the Subaru model that fits your needs and budget. Our entire sales staff is Subaru Certified, so they know the answers to your questions and ensure a smooth sales and delivery process. In addition, Premier Subaru has been the official internet pricing Subaru dealer since 2000, long before most dealers decided to embrace the internet. So, we know what you need and what price you want to pay.

Premier Subaru is also the OFFICIAL Kelley Blue Book dealer in Connecticut. In addition, Premier Subaru is BBB Accredited with an A+ rating and AAA Approved for Automotive Repair.

You have expectations.  It is OUR job to exceed them.

Premier Subaru

155 North Main Street
Directions Branford, CT 06405

  • Sales: (800) 411-4551
  • Service: (203) 643-1280
  • Parts: (203) 643-1222


  • Monday 9:00am - 7:00pm
  • Tuesday 9:00am - 7:00pm
  • Wednesday 9:00am - 7:00pm
  • Thursday 9:00am - 7:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 5:00pm
  • Sunday Last 2 Sundays of Month 11:00am - 4:00pm