The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Premier Subaru dedicated locally to the Love Promise?

At Premier Subaru, our Love Promise to the New Haven area can be seen in our proud support and sponsorship of many of our great local organizations. For more than 19 years, we have been proud to invest within the communities we serve. We are passionate about being more than a "car dealer" and, are determined to leave a positive footprint behind.

Branford Compassion Club, Dan Cosgrove Animal Shelter, ASPCA, Woofstock
The Branford Land Trust, The Shoreline Arts Alliance, The Branford Jazz on the Green
The University of New Haven, New Haven Legal Assistance, Branford Chamber of Commerce, Child & Family Guidance Center, The University of Rhode Island
Toys for Tots, JaneDoeNoMore, Christian Community Action, Branford Road Race, City of New Haven Arts & Entertainment Commission
SARAH Foundation, The Kennedy Center, The Branford Counseling Center, Camp Rising Sun, Smilow Cancer Center at Yale
 Subaru Love Promise Heart

Love Promise Stories from Premier Subaru

Subaru and Premier Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Stolen Gift Cards  –  Robert A

Every year , The Dan Cosgrove Animal Shelter in Branford, CT hosts a fundraiser on the Branford Green called Woofstock on the Branford Green. Thousands of people come that day with their dogs to listen to bands, eat from food trucks, visit with vendors selling all sorts of items and hang out at the children's area with their kids. Premier Subaru has been a long time sponsor of this event. The fundraiser is the largest of the year to raise money to help abandoned and homeless animals receive medical care and other necessary items. In 2018, a disabled volunteer collected a whole bunch of gift cards and other items for our raffle. We have over 50 raffle baskets each year that range in items and we raise thousands of dollars from these raffle baskets. The disabled volunteer, who doesn't drive, put the box with all the gift cards and other items on her front porch for another one of our volunteers to pick up. When the volunteer arrived at her house there was no box on the front porch and they immediately called the animal shelter fearing that the box was stolen . The volunteers looked everywhere to see if it somehow was misplaced or tipped over, but it was gone. They eventually contacted the police to report it . The Dan Cosgrove Animal Shelter posted about it on our Facebook page and we were immediately contacted by Bob Alvine of Premier Subaru. He stated he would cover the cost of all the gift cards and other items and anything else we needed to make sure the raffle was a success ( this is even after he already was a Sponsor for this event)! Bob is always willing to help no matter what is going on ! Even now with Covid-19 happening and we cannot have our traditional Woofstock on The Branford Green because of social distancing requirements. So instead the staff came up with a Virtual Walk A Thon. Bob found out about it and reached out to Sponsor that too. Bob cares about the community, he truly cares about animals and he is just a thoughtful, heartfelt person. We feel extremely lucky to have Bob in our town and community !

URI's Day Of Giving Supported By Premier  –  Robert A

Premier Subaru continued its 20 year history of supporting the students of the University of Rhode Island during URI's Day of Giving. The COVID pandemic has adversely impacted fundraising efforts of so many non-profits, including the University of Rhode Island. During this year's Day of Giving, Premier Subaru decided to contribute a $25,000 match towards other contributions made to the University. This match provided wildly successful as the University was able to leverage that to raise considerable more. According to Bob Alvine, President of Premier Subaru "We are so happy to continue to be a part of the University of Rhode Island community and support the students and the student athletes during these challenging and difficult times." Premier Subaru remains a supporter of URI through contributions towards athletics, the general fund and the funding of a scholarship to support students from Connecticut seeking to go to URI but have an economic need.

Fill The Forester For Ferals  –  Robert A

Premier Subaru, in conjunction with the Greater New Haven Cat Project, filled a 2020 Subaru Forester with cat food for during the annual Fill the Forester for Ferals drive at the dealership. The Greater New Haven Cat Project is a non-profit, volunteer staffed organization dedicated to improving the lives of stray, abandoned and feral cats in Greater New Haven. To accomplish this goal, the volunteers are active in areas of trap/neuter/return of feral cats, hosting craft workshops for children, caring for foster cats, promoting responsible pet ownership and providing resources and education to the community at large. Premier Subaru has worked with the Greater New Haven Cat Project for years and, continues to believe it its mission and the dedication of its total volunteer staff.

The Branford Compassion Club Needs Our Assistance  –  Robert A

Premier Subaru is proud to continue a longstanding tradition of support to The Branford Compassion Club. The Branford Compassion Club was founded in 1997 to care for a growing number of feral cats in the community. Through TNR (trap, neuter, return) policies, countless feral cats have been sterilized and vaccinated and returned to their colonies. Since 2011, when the Feline Rescue and Adoption Center opened, they have found loving homes for more than 1600 rescued cats and kittens. On October 5, 2019, Premier Subaru was the primary sponsor for the club's annual Animal Awareness Day. This included the well attended "Blessing of the Animals" event. In addition to the hundreds of people enjoying a day filled with animal events on the Branford Green, the Animal Awareness Day is also the club's primary fundraiser for the year. Premier Subaru is proud to continue our tradition of support for this amazing - all volunteer organization.

Premier Subaru To Assist Branford Fire Department  –  Robert A

Premier Subaru will be assisting the Branford Fire Department in Fire Training through the use of a facility Premier Subaru purchased in Branford, CT. Premier Subaru purchased a property located at 200 North Main Street in Branford, CT. This property, which will be used for new Subaru vehicle storage, currently has a brick building of approximately 10,000 square feet. In accordance with Premier's redevelopment efforts along Route 1 (North Main Street), Premier filed for demolition of the facility. The Branford Fire Department requested that Premier hold off demolition for a period of two weeks and, asked authorization to use the facility for various fire training exercises. Premier Subaru is excited to have the Branford Fire Department complete these exercises and, once complete, will proceed to have the building demolished and the property redeveloped into the vehicle storage facility. Premier Subaru is proud to continue to support the work of the Branford Fire Department.

Premier Subaru Returns To Support Woofstock!  –  Robert A

For the fourth year in a row, Premier Subaru in Branford, CT returned to support Woofstock On The Green - a music festival on the Branford Green - to benefit animals in need. This event occurred on October 10, 2019. Premier Subaru was the presenting sponsor of the entire event. Woofstock, which includes activities such as the "Woofwalk" and a Hippie Dog Costume Contest, benefited the Dan Cosgrove Animal Shelter in Branford, CT. The Dan Cosgrove Animal Shelter has been helping homeless animals along the Connecticut shoreline and vicinity since April, 2003. Hundreds of displaced animals come through the doors of the shelter each year and, the small staff carefully works to provide them outstanding veterinary care and to rehabilitate them for placement into new homes. The Dan Cosgrove Animal Shelter is much more than a shelter. They offer many programs and services to educate, inform and inspire people to take responsible care of their pets and to treat them with the kindness they deserve. Woofstock is the major fundraising initiative of the shelter each year and, Premier Subaru remains proud of our history of support - most recently as a presenting sponsor.

Premier Subaru Supports Columbus House  –  Robert A

For the second year in the row, Premier Subaru is supporting Columbus House during our special Facebook "Check In" Event. For the month of October, 2019, for every 3 customer or employee Facebook "Check Ins" at Premier Subaru in Branford, CT, Premier will donate a pair of socks to the residents of Columbus House to help the homeless during the winter and holiday season. The mission of Columbus House is to serve people who are homeless or at risk of becoming homeless by providing shelter and housing and by fostering their personal growth and independence. In addition to the donation of socks for every three Facebook "Check In's", Premier is also spearheading a drive to fill the trunk of a 2019 Subaru BRZ with supplies for the residents of Columbus House, including, backpacks, bottled water, gift cards, toiletries, towels, sheets, new clothing and, other items needed. Premier Subaru is proud to continue this sponsorship to help those in need - right before the weather gets cold.

Premier Subaru believes School should be Cool  –  Brian C

Mrs. Emily McDonough, a teacher at Seth. G Haley Elementary School in West Haven, as well as a customer at Premier Subaru in Branford, had a dilemma. She was coming back into the school year with no way to keep the air circulating through her classroom. Her concern was, given the hot days in August as well as in June, the high temperatures would take away from student engagement in the classroom. Mrs. McDonough put in a request for three tower fans through – and Premier Subaru responded – footing the entire bill for the project. Thanks to Premier, the students of Mrs. McDonough’s class at Seth G. Haley School will now have an ideal learning environment when they return for the school year. “These fans will make a big impact in our classroom. Students will me more alert and motivated,” Mrs. McDonough stated. “People do not always realize that classroom materials stretch far beyond pencils and notebooks. What a huge difference these fans will make in our classroom!”

Premier Subaru steps up after theft at shelter  –  Brian C

Just days before Woofstock - the biggest fundraiser of the year for the Dan Cosgrove Animal Shelter in Branford - the shelter had $1,500 in donations stolen from them. These donations had been collected since March. As police investigated, Premier Subaru sprung into action, writing the shelter a check for $1,500. “It’s amazing, our community is absolutely amazing and the communities surrounding us are too,” said Laura Burban, director at the shelter. Premier was also the Presenting Sponsor for Woofstock on the Branford Green, which took place on Saturday, August 11. All proceeds from Woofstock also benefitted the Shelter.

Premier Subaru sponsors 39th Branford Road Race  –  Brian C

Premier Subaru was an underwriting sponsor for the 39th Branford Road Race, which took place on Father’s Day, June 17, 2018. This is the 4th year that Premier was a major underwriter for this event. There were over 2,700 participants in the Road Race 3 major events: the 1-mile Fun Run, the 2-mile Fitness Walk, and the 5-mile race. The event was designed to raise money for this year’s three signature charities – Camp Rising Sun (a children’s cancer camp and a charity Premier Subaru has raised money through the Share The Love program), the Connecticut Advocates for Parkinson’s, and Notre Dame High School. The event was also the first time the race’s two founders, Ray Figlewski(who was diagnosed with Parkinson’s disease and has purchased multiple Subarus) and Dick Wainman, participated together in the 2-mile health walk. The race, which has been called “the best road race in America” has raised thousands of dollars for local charities over the last 39 years.

Celebrating #GivingTuesday at Stony Creek  –  Brian C

On November 28th, Premier Subaru and KIA sponsored a “Giving Tuesday” Brewery event, with all proceeds going to the VNA Community HealthCare and Hospice. The event was held at Branford’s Stony Creek Brewery. There was live music by Jennifer Taylor, some “light bites” by LaCuisine Café and Market Catering, a Cash Bar, Raffle, and Silent Auction. VNA provides home healthcare services, community wellness program, and a Family Caregiver Support Network, to help thousands of families throughout New Haven and Middlesex Counties. They elected to hold the event on Giving Tuesday in order to reach out to the local community to raise awareness for this day of charity. All donations raised will go to VNA to bring “hope, comfort, and wellness” for patients and their families.

Fill the Forester for Ferals returns to Premier  –  Brian C

On December 2, Premier Subaru hosted the Greater New Haven Cat Project(GNHCP) for their annual “Fill the Forester for Ferals” event. The goal was to fill an entire Forester with food and supplies for the program. There were baked goods and other items available, plus a “Cat” on hand to wave to pedestrians. The event collected almost 600 pounds of dry cat food and over 300 cans of canned cat food, plus kitty litter and other supplies for our feline friends. All of the donations were brought to the GNHCP to help improve the lives of stray, abandoned, and feral cats.

Premier Subaru Supports Love146  –  Brian C

Love 146 is a non-profit organization that combats child trafficking and child exploitation through prevention and after care solutions with programs that span Asia, Europe and the United States. On September 27, 2017, Love 146 held an event in New Haven, CT. Premier Subaru was a proud sponsor of this event and all proceeds from the event will benefit Connecticut Care Locations of Love 146

A beautiful night for Arias in New Haven  –  Brian C

The Premier Auto Group was proud to once again be the primary sponsor for New Haven's 2nd annual Opera Palooza festival, a showcase of the next generation of opera singers singing some of the world's best known operatic arias. The event was presented by the City of New Haven, along with Salt Marsh Opera, the Connecticut Alliance for Music, and Find Your Voice to showcase the city's commitment to the arts. Premier Auto Group President Robert J. Alvine welcomed everyone to the event, and New Haven Mayor Toni Harp presented the "City Spirit" Award to Thomas Duffy, Yale University professor of music and director of the university's bands, and a Premier Auto Group customer! The event was hosted by world-renowned American bass-baritone David Pittsinger, and featured 10 of opera's rising stars. Performances included Oxford native Charlie Widmer performing "La Donna E Mobile" from Verdi's Rigoletto, Cheshire High School student Alea Vernon performing "Tornami A Vagheggiar" from Handel's Alcina, Soprano Kelly Griffin portraying Lady Macbeth from Verdi's Macbeth, and Baritone Ryan Burns singing "Largo Al Factotum from Rossini's The Barber of Seville. Mr. Pittsinger also sang the finale to close the show.

With Woofstock, Premier Subaru goes to the dogs  –  Brian C

Premier Subaru was happy to again sponsor The 2017 Woofstock Music Festival, held on August 12 at the Branford Town Green in Branford, Connecticut. The Festival is a unique event that brings together dogs and dog lovers from all over the area to enjoy great food, listen to great music by several local bands, and participate in the "Hippie Dog Costume Contest", a costume party for the dogs with prizes awarded to the best in costume. The event's Master of Ceremonies was local radio personality John "Cadillac" Saville. All funds raised during this annual event were designed to benefit the non-profit Dan Cosgrove Animal Shelter in Branford, which rescues abandoned animals in the Branford area and finds new homes for them. Woofstock has helped nearly 2,000 dogs be cared for and find new homes!

Premier is Major Sponsor for Branford Road Race  –  Brian C

Premier Subaru will once again be an underwriting sponsor for the Branford Road Race, taking place on Sunday, June 18. This is the Branford Road Race’s 37th year, and Premier’s 3rd as a major underwriter for this event. The Road Race is expected to attract over 3,000 participants. Events include the 5-Mile Race, 2-Mile Health Walk, and 1 Mile Fun Run. Proceeds from this event benefit Connecticut Advocates for Parkinson’s(CAP), Camp Rising Sun, and the Connecticut Chapter of ALS. CAP provides support for people in Connecticut who live with Parkinson’s Disease. Branford’s Ray Figlewski, the founder and current president of the Race, as well as an owner of multiple Subarus, was diagnosed with Parkinson’s in 2005. Camp Rising Sun provides a worry-free camping experience for children facing a cancer diagnosis. The ALS Connecticut Chapter provides support, medical attention, and transportation for families who live with ALS.

Premier Subaru Gives Over $60K to Camp  –  Maria O

On April 5th, 2017, Bob Alvine, owner of Branford's Premier Subaru gathered his employees in their showroom and presented a check for $60,092 to Camp Rising Sun Director Shaun Heffernan. The funds were raised during the dealership's "Share the Love" campaign. During Premier Subaru's ninth annual "Share the Love" donation period, customers purchasing or leasing a new Subaru could make a $250 donation to one of four national charities or a fifth local "hometown charity," Camp Rising Sun.The dealership has also significantly supported Camp Rising Sun with past "Share the Love" campaigns, donating $50,000 in 2016 and $33,000 in 2015. Through generous donations and the work of dedicated volunteers, Camp Rising Sun provides a carefree summer camp experience for kids who have faced a cancer diagnosis.

A Fundraiser for Barbara  –  Barbara M

On February 8th, 2017, a community fundraiser was held at a local restaurant in Branford, Connecticut for Barbara Mullen, a sales consultant at Premier Subaru. Barbara has been a part of Premier Subaru for 17 years. The story is she “came with the building,” as she worked at the location prior to it actually becoming Premier Subaru. Barbara has worn many hats over the years, including Client Advocate and Community Ambassador. That includes being the “face of Premier” at many community events. That all changed, however, when Barbara was diagnosed with cancer this past summer. Since September, she has undergone extensive treatments and surgery since September, and is scheduled for another surgery at the end of the month. The resulting battle has forced her to be out of work and also prevented her from taking part in her other hobbies and interests, including playing for the Branford Town Band and doing her annual walk for cancer awareness. Premier Subaru allied themselves with the Branford Fire Department and Lenny’s Indian Head, a local restaurant, to present “A Fundraiser for Barbara and Mike.” All proceeds went directly to Barbara and her husband, Mike Mullen, to defray medical expenses. Mike has been a member of the Branford Volunteer Fire Department in Indian Neck for over 42 years. Branford Assistant Fire Chief/Fire Marshal Shaun Heffernan wanted to make certain that this was a success because of the Mullens’ involvement with the town of Branford.

Scholarship awarded to student at URI  –  Brian C

Premier Subaru has long committed itself to higher education. To that end, Robert J. Alvine, President of Premier Subaru, established a scholarship at the University of Rhode Island College of Business for students, from Connecticut, that have a desire to attend the University of Rhode Island, but have an economic need to do so. Mr. Alvine is an alumnus of the University of Rhode Island. For 2017, Premier is proud to announce that the University of Rhode Island Foundation has awarded the 3rd annual Premier Subaru Scholarship to a deserving student from Stamford, Connecticut. This student, who has impeccable grades, has a declared major in Supply Chain Management. The University of Rhode Island Foundation reiterated how important this, and other scholarships, are to the university's student population. More than 75% of URI students receive some form of financial aid, and private gifts often make the difference for families to be able to send their kids to URI. The Foundation also recognized the impact that this scholarship creates, expressed their sincere gratitude and are looking forward to continuing to work with Premier Subaru. In addition to the Premier Subaru Scholarship at the University of Rhode Island, which runs in perpetuity, Premier Subaru also made a substantial commitment of over $250,000 over the next five years to URI's Basketball Excellence Fund.

Premier Subaru delivers with Toys for Tots!  –  Brian C

For the 17th straight year, Premier Subaru collected toys for the Toys for Tots drive. The Toys for Tots program is facilitated by the United States Marine Corps. The toys are then distributed to those children who are economically disadvantaged. It provides a message of hope to these children during the busy holiday season. Although we are no stranger to the Toys for Tots drive, the facilitators who picked up the Toys were “absolutely floored” by the donations. Between the two stores, Subaru filled at least four large Toys for Tots boxes, plus also had a donation of a pair of bikes as well. Thank you to everyone for your support!

Filling a Forester for Ferals  –  Brian C

On December 3, 2016, Premier Subaru hosted its 7th annual Fill the Forester for Ferals event. This event is specifically designed to provide much needed food and supplies for the Greater New Haven Cat Project. The Greater New Haven Cat Project is a non-profit, volunteer-staffed organization whose purpose is to improve the lives of stray, abandoned, and feral cats in greater New Haven. They also have foster cats available for adoption. The Greater New Haven Cat Project was on hand from 10 a.m. to 2 p.m. collecting unopened bags of dry cat food as well as boxes of canned cat food. Also on hand was Donna Velardi, an animal communicator and massage therapist who has promoted pet health and wellness, as well as clear up behavior issues and misunderstanding, through her use of communication and massage therapy, as well as Reiki and crystals. Pictured is Premier Subaru owner Robert Alvine and Fixed Operations Director Dave Harger with some of the Greater New Haven Cat Project's Volunteers!

Opera Palooza Makes New Haven Debut  –  Brian C

Premier Subaru was the official "Divas Stage" sponsor of the 1st Annual Operapalooza on the New Haven Green, Saturday, August 20, 2016. The event was hosted by renowned mezzo-soprano Susanne Mentzer of the Metropolitan Opera. The outdoor stage featured some of Italian opera's greatest hits, including works from Puccini, Verdi, Donizetti, Mozart, and others, sung by Connecticut's rising opera stars. The event was attended by about 3,000 people, who got to enjoy a fine variety of Italian Food before settling down for a night at the opera. There was a Food Emporium Tent and food trucks offering some of the best pizza and Italian food New Haven has to offer! Although originally listed as a "tasting tent," there were enough samples to make a full meal for anyone! With great food, great music, and perfect weather, a great time was had by all.

Premier Subaru "Gears Up" for Branford Road Race  –  Brian C

Since first opening in 2000, Premier Subaru in Branford, CT, has always looked to make an impact on the local community. This month, we are highlighting our involvement with the Branford Road Race, taking place on June 19, 2016 on the Branford Green, located in the center of Branford, CT. The event raises money for several charities, including the Connecticut Advocates for Parkinsonâ¿¿s(CAP) and the ALS Association Connecticut Chapter. CAPâ¿¿s mission is to expand outreach initiatives for people with Parkinsonâ¿¿s Disease. Ray Figlewski, a long-time customer of Premier Subaru and one of the founders of the event, was diagnosed with Parkinsonâ¿¿s in 2005 and continues to run the race. The ALS Connecticut Chapter supports over 300 families per year that live with ALS. The Branford Road Race was started in 1979, with about 600 runners. Over 70,000 runners have now participated in these events, and the Race is considered one of the best 5 mile road races in the USA. In 2006, the Race also invited individuals to contribute and support local charities that impact local citizens and the Branford Community. This will be Premier Subaruâ¿¿s second year as a major underwriter of the race.


Premier Subaru presented a check for $50,000 to Camp Rising Sun, representing the proceeds from the eighth annual "Share the Love" event. Customers that purchased or leased a new Subaru were able to make a $250 donation to one of four national charities or a fifth local "hometown charity". Premier Subaru had selected Camp Rising Sun to be their "Hometown Charity".

Premier Subaru supports Amistad Academy Elementary  –  Kayli T

Premier Subaru has been sharing the love with the local community for over 15 years. This month Premier Subaru is sharing the love with Amistad Academy Elementary School in New Haven. Isaac Parker, a tremendous employee of our organization, has two amazing children at Amistad, Kyla and Jason Parker. Premier believes that the children are our future, and Amistad has proven to build an important foundation in learning.The school's main goal is to prepare students for college. Amistad Academy Elementary opened in 2006. Since the opening of the school, the students have shown the necessary skills to succeed in college, career, and life. Premier Subaru is proud to honor Amistad Academy this month with their "love promise".

Premier Subaru Makes Donation to Camp Rising Sun  –  Brian C

Robert J. Alvine, President, Premier Subaru, presented Shaun Heffernan, Director, Camp Rising Sun, with a check for $33,239, representing the proceeds from the seventh annual "Share the Love" event, in which anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities -ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation- or a fifth local charity for their customers to support. Premier Subaru selected Camp Rising Sun as their "hometown charity" for 2014. "Thanks to Bob Alvine and the entire Premier Subaru Team, we will be able to provide an awesome summer camp experience to even more kids with cancer," said Mr. Heffernan. "Being a small volunteer organization without a national sponsor, fundraising is always a challenge. Bob and his team's hard work will help put smiles on the faces of our campers this summer." "I am honored to participate with such an organization. An organization that brings smiles to brave children and their families, " remarked Mr. Alvine. Camp Rising Sun provides a safe nurturing environment to children ages 5 through 17 who have been diagnosed with cancer. Camp Week takes place at Camp Jewell YMCA in Colebrook, CT.

Premier Subaru to sponsor Branford Road Race  –  Brian C

February 13, 2015 - Premier Subaru has just announced that they will return as sponsors for the 35th annual Branford Road Race. Premier Subaru will have the official pace car and will have cars on the green. This is a 5 mile race, plus there is a 2 mile walk and a 1 mile fun run. The race attracts over 3,000 runners from all over and has been touted as one of Connecticut's most prominent fitness events. The race also raises money for various charities, including the American Parkinson Disease Association, Branford Counseling Center, and the Soundview YMCA. The event takes place Sunday, June 21, 2015. Premier Subaru is not only providing the pace car, but will also be featured on banners, race bibs, and race t-shirts. We hope to see you there! be on all of the banners around Branford, have exposure on 3,500 race bibs, have an on-site display in front of 10,000 runners and spectators, ads in The Sound newspaper, mentions in all press releases, banner near the finish line and sponsorship on the race t-shirts.

Premier Subaru Supports Veterans at the VA Hospital  –  Barbara M

Premier Subaru has agreed to be a collection point to receive coats and other items for veterans at the VA Hospital. The VA Hospital is located at 950 Campbell Ave., West Haven, CT, and have different programs available for in-patient and out-patient treatments. The VA Connecticut Healthcare System is looking for clothing, gift cards and comfort items (such as toiletries) to provide to veterans who receive care at the hospital to improve their comfort and quality of life. Through their previous support of other charity organizations, including Toys for Tots, the Community Dining Room, and Camp Rising Sun, Premier Subaru has always put an emphasis on being involved in the community, and in this latest campaign to support VA hospital, Premier is once again taking an active role this holiday season. Barbara M., Premier Subaru Client Ambassador, has been the coordinator for this effort. We believe in sharing the love, and this year we are focused on collecting for the veterans who have put their lives on the line for us, without asking anything in return.

Premier Subaru Hosts "Fill the Forester for Ferals"  –  Barbara M

Premier Subaru hosted the "Fill the Forester for Ferals" event, a cat food drive to benefit the Greater New Haven Cat Project. We had a special guest on hand, Donna Velardi, a Certified Animal Massage Therapist and Animal Communicator who promotes pet health and wellness through massage therapy and addresses behavior issues through animal communication.

Making Strides for Breast Cancer  –  Rich J

Making Strides for Breast Cancer- On Sunday, October 19, the American Cancer Society is sponsoring the "Making Strides Against Breast Cancer(MSABC)" at Lighthouse Point Park, New Haven, CT. Donna Johnson, the wife of Rich Johnson, our General Sales Manager, is a cancer survivor. Donna has created a walking team called the "Angels of Hope" to raise money for cancer awareness. Last year, Donna raised $4,400 and is looking to exceed that number this year. Making Strides Against Breast Cancer(MSABC) organizes events in more than 300 communities cross-country to honor cancer survivors, raise the awareness about the risks of breast cancer, and raise money to help the American Cancer Society fight the disease. For more information, go to

Sponsored The Apple Festival Charity Fundraiser  –  Barbara B

This weekend(September 12-14), West Haven will host it's 11th annual Apple Festival. The Premier Auto Group is the Major Underwriting Sponsor for the fourth year in a row. The Apple Festival grew from a simple fair organized by the First Congregational Church in West Haven, into an event which draws up to 15,000 people during the weekend celebration. The festival also acts as a charity fundraiser, raising over 13,000 dollars for outside charitable organizations including W.H.E.A.T. ( the West Haven Emergency Assistance Task Force) and Alex's Kitchen, a soup kitchen run by the First Congregational Church. There will also be a CH-CHIP(Connecticut Child Identification Program) program from noon to 4 p.m. Saturday. Sponsored by Annawon Lodge #115. The Premier Auto Group is proud to once again be sponsoring this exciting event.

Share the Love With Camp Rising Sun  –  Brian C

They met at Camp Rising Sun when he was a kid who had cancer and she was the camp doctor's daughter. They grew up together, and they fell in love. He survived his cancer, and on June 21, 2014, they married. Next month they will return to Camp Rising Sun with the groom, Freddy Samoskevich, as an assistant director, and the bride, Joanna McNamara, as a camp nurse. "The biggest part of Camp Rising Sun was the social aspect of it because when you're young, you're going through all kinds of things like hospitals and medication and it's really hard to make social connections," Samoskevich said in an interview. "At camp, you could talk about catheters and chemotherapy and everyone would understand and was friends with you." Branford Deputy Fire Chief and Fire Marshall Shaun Heffernan was one of the few wedding attendees who have known the couple since they met at Camp Rising Sun 22 years ago. (He is pictured standing second row far right.) "The Camp Rising Sun family watches these kids grow from little kids, "Heffernan said. "The whole camp is absolutely amazing." Premier Subaru in Branford is proud to announce that Camp Rising Sun will be our 6th charity for the upcoming Share the Love 2014 Campaign. If you have any questions, please call us at 1(800) 411-4551.

Bicyclists gather in Southport for cancer ride  –  Brian C

Bicyclists gather in Southport for cancer ride - Close to 1,000 bicyclists are gathering in Salisbury, CT for a 100-mile ride to help cancer survivors. The CT Challenge ride begins in Lakeville on Friday, July 25, and finishes in Westport. There also will be rides of between 10 and 100 miles on Saturday, all which start and finish at the Fairfield County Hunt Club in Westport. Former Boston Red Sox and New York Mets manager Bobby Valentine is co-chairing the event along with 11-year-old Maya Oberstein, a cancer survivor. It's the 10th anniversary of the ride, which has raised $10 million for cancer survivors. The money raised goes to the Center for Survivorship in Southport, which provides support services, such as nutrition classes and physical therapy for those who have overcome cancer. Premier Subaru is proud to announce that we are sponsoring our loyal customer Larry Schwartz with a donation for his participation in the bike ride!

Summer 5k with Outrun38  –  Liz S

On August 2, at the Green on Meetinghouse Lane, Madison, Outrun38 and Vertex hosted a 5k run, of which Premier Subaru in Branford agreed to be the half-way sponsor. Outrun38 was formed to raise awareness of and provide a community for sufferers of Cystic Fibrosis. Outrun38 brought over 425 runners together who took a pledge to run 3800 miles to honor Liz Shuman's 38th birthday - Liz has been living with CF since the age of 7 and has been beating the odds(average life expectancy is 37 years of age) and working toward finding a cure. Race Day also featured a Kids FunRun as well as the 5k, plus prizes for the top runners, refreshments, and T-shirts for pre-registered runners.