Premier Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Premier Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Premier Subaru dedicated locally to the Love Promise?
At Premier Subaru, our Love Promise to the New Haven area can be seen in our proud support and sponsorship of many of our great local organizations. For more than 19 years, we have been proud to invest within the communities we serve. We are passionate about being more than a "car dealer" and, are determined to leave a positive footprint behind.
Branford Compassion Club, Dan Cosgrove Animal Shelter, ASPCA, Woofstock
The Branford Land Trust, The Shoreline Arts Alliance, The Branford Jazz on the Green
The University of New Haven, New Haven Legal Assistance, Branford Chamber of Commerce, Child & Family Guidance Center, The University of Rhode Island
Toys for Tots, JaneDoeNoMore, Christian Community Action, Branford Road Race, City of New Haven Arts & Entertainment Commission
SARAH Foundation, The Kennedy Center, The Branford Counseling Center, Camp Rising Sun, Smilow Cancer Center at Yale
Love Promise Stories from Premier Subaru
Subaru and Premier Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Branford Point Beach Cleanup - Maggie R
For our ninth year of partnership, Premier Subaru and Save the Sound teamed up to clean up Branford Point. This cleanup gathered 12 volunteers and picked up 90 pounds of trash. Cleanups are a great way for communities to get involved and directly make a positive impact on spaces in their areas. Save the Sound supports and hosts about 70 cleanups every year, from August through November. Since 2018, Subaru dealerships across Connecticut have sponsored our cleanup season, making those 70 cleanups possible. Last year alone, volunteers collected nearly 12,000 pounds of trash - that's about the weight of four Subaru Outbacks! Through their continued support, Subaru is helping to make it possible for volunteers across the state to come together and care for the place they call home. We're incredibly grateful for Premier Subaru's partnership and commitment to keeping our waterways clean!
2026 FCCWH Apple Festival - Chris V
The Premier Group has been a faithful supporter of the Apple Festival hosted by the First Congregational Church of West Haven each year. Through its generosity, the Church is able to fund a festival that provides inexpensive, freshly prepared food and desserts, bounce houses, crafters and vendors. We are the largest evet in the city that highlights community and civic organizations. This year the festival was held in the Church's Fellowship Hall due to the Nor'easter. That didn't stop the community from enjoying a fun weekend! Thank you to the Premier Group for all of your support!
Subaru Loves Learning - Tuttle Elementary School Adopt a Classroom - Parker P
This year Premier Subaru paired up with AdoptAClassroom.org and Subaru of America for the Subaru Loves Learning Event. This year we supported Tuttle Elementary School in East Haven CT. On September 14th Tuttle Elementary hosted Premier Subaru and we brought school supplies. It was amazing to have an opportunity to represent Subaru and see the appreciation on the educators faces - Principal Christopher Brown commented that the items were exactly what the teachers need and many of the items in the boxes that were donated would be in the hands of students before the day was even over. The supplies and donation given by Premier Subaru were a wonderful experience for all to be involved in and we look forward to our continuing support of the Subaru Loves Learning Initiative.
Branford Football Toy Drive - Mike D
For the past several years Premier Subaru has sponsored our Branford High School football team and more importantly co sponsored our annual toy drive during the holiday season which benefits the community dining rooms annual Christmas party that helps support local families and residents that need a helping hand providing for their families during the holiday season. We are extremely proud of the relationship we have developed with Bob Alvine and his team at Premier Subaru. I personally have done a lot of fundraising and I could always count on Bob and his team to contribute in order to help out the Branford community. I would like to recognize the Subaru Corporation and Branford's Premier Subaru for their continued dedication to help and support their local communities.
A Personal Delivery of Comfort and Hope - Sasha D
On June 29, 2026, Premier Subaru of Branford partnered with Blood Cancer United® and Yale Smilow Cancer Center through the Subaru Loves to Care® initiative to deliver blankets and messages of hope to patients undergoing cancer treatment. This year's delivery included an especially meaningful moment when the Premier Subaru team had the opportunity to personally present a blanket to one of the patients at the cancer center. The simple exchange brought the purpose of the Subaru Loves to Care initiative to life—a chance to offer warmth, encouragement, and a reminder that patients are surrounded by a community that cares. For someone facing cancer treatment, a blanket can provide physical comfort during long days of appointments and treatment, but it can also represent something more. Each blanket is a tangible reminder that people throughout the community are thinking of patients and supporting them along their journey. We are incredibly grateful to Premier Subaru of Branford for helping bring comfort and hope directly to patients at Yale Smilow Cancer Center. Moments like this demonstrate the power of community partnerships and show how a simple gesture of kindness can make a meaningful difference when it is needed most.
Bringing Broadway to Branford, CT- The Legacy Theatre & Premier Subaru - Mary Lee W
It's been said many times that "there's no place like home" and Premier Subaru exemplifies that consistently by giving back to the community they serve. Premier's generous contributions to The Legacy Theatre over many years have helped us bring Broadway caliber shows to our jewel-box stage right here in Stony Creek (Branford), CT, steps from the Long Island Sound. With their support of Premier Subaru, The Legacy Theatre proudly presents three fun productions this season; Nunsense, The Odd Couple and the iconic The Wizard of Oz. Premier's community engagement provides an opportunity for all, especially children, to be emersed in the magical musical theatre experience right here in their own community! The Legacy Theatre extends our sincere appreciation to Premier Subaru and our town neighbor, Bob Alvine, for recognizing the valuable role the arts play in any community and for supporting our mission to enhance the quality of life for so many people who live here along the Connecticut shoreline. Jeff Zeitlin Managing Director, The Legacy Theatre Photo courtesy of Wyeth Architects and photography credit © Robert Benson Photography
Subaru Sponsors Youth Beekeepers in New Haven - Sarah T
Huneebee Project is a 501(c)3 non-profit social enterprise with a dual mission: to promote environmental conservation in disinvested neighborhoods and to support equitable job preparedness for youth with lived experience in the child welfare system. We integrate trauma-informed workforce development with urban agriculture, using beekeeping and pollinator stewardship as vehicles for healing, skill-building, and economic inclusion. Since 2023, Premier Subaru has gone above and beyond to support our programming. Most recently, in October 2025, Premier Subaru and Kia sponsored our annual fundraiser, allowing us to raise nearly $20k for ongoing youth job skills training, therapeutic supports, community-based environmental education, and the installation and maintenance of honey bee hives an pollinator gardens in community spaces. Thank you, Bob Alvine and Premier Subaru!
Save the Sound cleanup at Branford Point - Annalisa P
Save the Sound thanks Premier Subaru for hosting a volunteer coastal cleanup at Branford Point in Branford this October. We are grateful to them for coordinating this event and helping to make our local parks and waterways cleaner and safer for everyone!
Branford Compassion Club Loves Premier Subaru! - Christina G
Year after year after year, Bob Alvine and his team at Premier Subaru are always there to support our organization by not only sponsoring our Animal Awareness Day fundraiser every October as a Platinum Level sponsor, but they have supported our cat shelter through the years in other ways such as hosting pet food and supply drives for us. It is incredibly admirable that a local business goes above and beyond and does SO much to support organizations in their local community in so many ways........... this is not a common thing in the world today! We so appreciate their support and many of our volunteers have purchased vehicles from Premier because they truly respect such a reputable and caring company and are pleased to do business with such a company. It really does mean a lot. Thank you Premier Subaru and our friend Bob Alvine for all that you do to build a better local community for all of us that live here. It does not go unnoticed!
Premier Subaru Shares the Love with Families of Children Living with Congenital Heart Disease - Stephen C
At this year’s Light-Up the Night gala, Premier Subaru joined the JoeAbate Charitable Foundation as a CHD Champion Sponsor, helping to lead the way in caring for families of children born with critical congenital heart defects (CHD). Bob Alvine’s generosity and community spirit brought comfort, hope, and tangible relief to families facing some of the most difficult challenges imaginable. Congenital heart disease is the most common type of birth defect, affecting nearly 1 in 100 newborns in the United States each year. It is 50 times more common than childhood cancer, yet receives far less public attention and funding. For many families, this diagnosis means long hospital stays, complex surgeries, and an uncertain future. Even with advanced care, one in four babies born with a critical congenital heart defect will not live past their first birthday. Through Premier Subaru’s partnership, the Foundation is able to provide direct and meaningful assistance to families in need—covering essentials such as rent and utilities, transportation to and from the hospital, meals, and childcare for siblings. Their support also helps fund comfort kits, meal vouchers, and even superhero hospital wear that gives young patients strength and individuality during treatment. The JoeAbate Charitable Foundation, Inc. is a family-founded 501(c)(3) nonprofit organization dedicated to supporting families caring for a child with a critical congenital heart defect. Established in 2021 in loving memory of Joe Abate—a devoted husband, father, son, and friend who was born with a congenital heart defect—the Foundation’s mission is inspired by the impact CHD had on Joe’s life and family, and guided by his enduring spirit of kindness, strength, and generosity. “Premier Subaru’s commitment goes far beyond sponsorship, it’s a reflection of genuine compassion for our families,” says Meghan Abate, Founder and President of the JoeAbate Charitable Foundation. “Their support helps us provide critical relief and comfort to families in their hardest moments, and ensures that no parent has to face this journey alone.” Premier Subaru’s leadership and compassion embody the Subaru Love Promise—sharing love, uplifting families, and helping children with congenital heart disease live brighter, stronger lives. Through their continued partnership, Premier Subaru is helping the Foundation expand its reach, strengthen its mission, and bring hope to heart families across the country.
