The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Premier Subaru dedicated locally to the Love Promise?
At Premier Subaru, our Love Promise to the New Haven area can be seen in our proud support and sponsorship of many of our great local organizations. For more than 19 years, we have been proud to invest within the communities we serve. We are passionate about being more than a "car dealer" and, are determined to leave a positive footprint behind.
Branford Compassion Club, Dan Cosgrove Animal Shelter, ASPCA, Woofstock
The Branford Land Trust, The Shoreline Arts Alliance, The Branford Jazz on the Green
The University of New Haven, New Haven Legal Assistance, Branford Chamber of Commerce, Child & Family Guidance Center, The University of Rhode Island
Toys for Tots, JaneDoeNoMore, Christian Community Action, Branford Road Race, City of New Haven Arts & Entertainment Commission
SARAH Foundation, The Kennedy Center, The Branford Counseling Center, Camp Rising Sun, Smilow Cancer Center at Yale
Love Promise Stories from Premier Subaru
Subaru and Premier Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Leukemia & Lymphoma Society Blanket Delivery - Premier Subaru of Branford CT - Paige C
Premier Subaru of Branford, CT, has once again demonstrated its deep commitment to the community through its heartfelt involvement in the Subaru Loves to Care initiative, a nationwide partnership with the Leukemia & Lymphoma Society (LLS). This summer, the team at Premier Subaru delivered 80 cozy blankets to local cancer patients, offering not only physical warmth but emotional support during some of their most difficult moments. The Subaru Loves to Care program is about more than just donations, it’s about making genuine human connections. Premier Subaru’s compassionate staff brought smiles, hope, and encouragement to patients and their families, reminding them they are not alone in their fight. Premier Subaru of Branford continues to go above and beyond in their community involvement. Their dedication to making a difference—both on the road and in people’s lives—is nothing short of inspiring. The entire staff deserves immense recognition for their incredible efforts and unwavering compassion. In a world that often feels overwhelming, Premier Subaru proves that even the smallest gestures, like a warm blanket, can make a meaningful impact.
Premier Subaru Steps Up as Diamond Sponsor for Feed Branford Kids - Robert A
Premier Subaru has proudly stepped in as a Diamond Sponsor for Feed Branford Kids at their annual fundraising event held at The Stand in Branford. According to the Feed Branford Kids website, their upcoming event at The Stand promises “raffles, food, drinks, live music & to support Feed Branford Kids!” Diamond-level sponsorships represent the deepest level of financial commitment and endorsement, underscoring Premier Subaru's dedication to tackling childhood hunger in their hometown. Feed Branford Kids works diligently to ensure local children receive essential weekend meals when school cafeterias are closed. Premier Subaru’s high-level backing means more funding goes directly toward these vital meal programs—helping nourish Branford’s youth beyond the classroom.
Spreading Comfort: Blankets Donated for Patients at Smilow Cancer Hospital - Terence C
Representatives from Premier Subaru in Branford donated 80 plush blankets to Smilow Cancer Hospital to be gifted to patients as part of the Subaru Loves to Care program and its partnership with the Leukemia & Lymphoma Society (LLS). The soft blue blankets arrived in a heart-shaped carriers containing messages of support and hope from the car company, its customers, and employees. The blankets were delivered to NP7 at Smilow Cancer Hospital in New Haven and will be given to patients. A team from Smilow, including registered nurses and representatives from Patient Services, met June 16 with Premier representatives in the Healing Garden to accept the blankets. “This is about the community and Subaru’s motto, called the Love Promise. We’re not just a car dealer. We’re here to support the people who support our community and our customers. We’re here for people who need help,” says Richard Marino, general sales manager at Premier. “We support many causes like this. We donate to Camp Rising Sun (a summer camp in Colebrook for kids with cancer and their siblings). It’s all part of (president and general manager) Bob Alvine’s commitment to the community.” Among those representing Smilow were Sandra Morgan, RN, Rosalee Williamson of Smilow Patient Services, Sandra Marshall-Wray, RN, Veronica Wilkins, RN, and Tracy Carafeno, RN, MS, CNML, executive director, Smilow Patient Services. This marks the 10th consecutive June that Subaru has partnered with the LLS and local hospitals to wrap cancer patients in warmth. The partnership has resulted in nearly a half-billion patients across the country receiving blankets and messages of hope.
Premier Subaru Branford Donates $84,363 to Camp Rising Sun, a Camp for Kids with Cancer - Shaun H
Premier Subaru Branford has once again demonstrated its commitment to children facing cancer by donating $84,363 to Camp Rising Sun through the Subaru Share the Love campaign. Over the past nine years, Premier Subaru dealerships have contributed more than $850,000 to the camp. Camp Rising Sun is a cost-free, weeklong overnight camp held at Camp Jewell YMCA in Colebrook, Connecticut, for children ages 5 to 17 who have been diagnosed with cancer, are currently undergoing treatment, or are in remission. The camp also welcomes their siblings, offering a safe, nurturing, and fun environment where kids can simply be kids. During Camp Week, children enjoy traditional summer camp activities, make new friends, and create lifelong memories. An extraordinary team of volunteer counselors and pediatric medical professionals ensures each camper receives the highest level of care and support. Premier Subaru’s generous donations remove the financial burden for families navigating incredibly difficult times. Thanks to this year’s contribution, more than 150 children will attend Camp Rising Sun in 2025. In total, Premier’s ongoing support has made camp possible for over 500 campers in recent years. Camp Rising Sun has been bringing joy and hope to children with cancer since 1983. With partners like Premier Subaru, the camp continues to grow and thrive—proving that until there’s a cure, there’s camp.
Hand Surgery Mission 2025 - Robert A
Premier Subaru contributed towards the Hand Surgery Mission 2025 completed by Hand Help of Guilford, Connecticut. This mission was to St. Lucia this year. Founded in 2000, Hand Help Inc. has hosted 22 international surgery missions and provided free hand care and surgery to thousands of children around the globe. In a typical mission, they screen ~200 children and perform 80-100 surgical operations per week. All of our team members are unpaid volunteers. They bring all of their own equipment and medical supplies, so as not to burden the host hospital, and we have no paid administrators. Aside from the cost of maintaining our website, all funds raised directly enable the hand surgery missions that they organize and the children they treat!. Their mission is to provide volunteer surgical expeditions to developing nations to perform hand surgery for people who otherwise may not be helped.
Tinsel the kitten - Laura B
Right around the holidays, a little kitten was found on the highway by a kind corrections officer. We aren't sure if she was thrown from a moving vehicle or how she ended up there. We immediately rushed her to the emergency vet hospital because she was lifeless. She had an extremely low body temperature, and her eyes were misaligned. After a few hours of ICU care, she started to perk up. But the vets realized Tinsel will need extensive care over many weeks. Because of Subaru donating this money, we are able to help kittens like Tinsel. We would never be able to save the lives of these babies- that we never know when they will show up at the shelter needing intensive care - without Premier Subaru's donation. Because they donate, they literally save little helpless creatures lives. Tinsel ended up recovering and getting adopted by one of the veterinarian staff who helped to care for her over the many weeks.
Premier Subaru Supports Resilient Youth - Kellyn L
Huneebee Project is a nonprofit social enterprise that promotes equitable job preparedness amongst our most resilient youth and environmental conservation in disinvested urban neighborhoods through bee hive installation, pollinator habitat restoration, and educational workshops. Robert Alvine and the team at Premier Subaru are among our earliest supporters and most recently, nominated Huneebee for an award granted by the Connecticut Automotive Retailers Association (CARA). This advocacy led to a generous gift that will fund a portion of our 2025 Beekeepers in Residence training program
Fill the Forester for Ferals Cat Food Drive - Cheryl D
Each year, The Greater New Haven Cat Project, Inc. (GNHCP) holds a "Fill the Forester for Ferals" cat food drive at Premier Subaru in Branford, CT. Mr. Robert Alvine is a most gracious host and allows us to drop off a collection box prior to the event. This year we collected over 600# of dry food and over 650 cans of cat food. Thank you for your generosity!
2024 West Haven Apple Festival - Chris V
Premier Subaru has been a longstanding supporter of the First Congregational Church's Apple Festival in West Haven. Their continued support allows us to provide a safe and inexpensive weekend of wholesome family fun for the community. Through Premier's generosity, the Church is able to sponsor over 50 families, and provides them with food, crafts, entertainment and more at no cost. We are very thankful to Premier Subaru for their generosity and community support!
Lending a Helping Hand to Classrooms in Need - Cheryl B
Premier Subaru, in Branford CT, partnered with AdoptAClassroom.org to support 6 classrooms at Tuttle School in East Haven CT. On Friday September 6, 2024, team members from Premier Subaru met with the principal and the 6 classroom teachers to drop off donations. In addition to each of the classrooms receiving a box of much needed supplies, a monetary donation, which was split between the 6 classrooms, goes towards additional materials to help support learning in the classroom and ways to help individual students learn in a way that is best for them.
