The Premier Subaru Blog

New York, N.Y. - Subaru of America, Inc. today unveiled the STI Performance Concept at the New York International Auto Show.  The STI Performance Concept signifies a plan for U.S.-expansion of Subaru Tecnica International (STI), the performance division of Subaru, in its three core business areas; aftermarket parts, STI-tuned cars and motorsports.  The expansion has already begun, with STI-engineered parts replacing Subaru Performance Tuning (SPT) aftermarket parts in the U.S. Market, and with

Cherry Hill, N.J. -  Subaru of America, Inc. today announced that it will display its new Subaru STARLINK system for the first time at the New York International Auto Show.  A prototype of the new technology will be displayed on a 2016 Subaru Forester and at a STARLINK kiosk on the Subaru show stand. STARLINK is the Subaru in-vehicle platform that provides hands-free connectivity, entertainment and safety services to vehicle occupants. STARLINK, coming soon with built-in AT&T 4G LTE capability,