Premier Subaru logoFast Tracks MagazinePremier Kia Logo
Volume VII, Issue 1

January 2013
Help us Acknowledge Outstanding Achievement
Introducing the Premier Employee Acheivement and Recognition Program
The Premier Auto Group has officially launched its all-new Employee Achievement and Recognition Program.  There is no doubt that, with the auto business as competitive as it is, you have to deliver a terrific customer experience in order to exceed a customer's expectations.  After all, the customer is the reason for our existence.  Over the years, we have received so many wonderful letters, cards, e-mails, etc. - even cakes and cookies! - from customers that employees have made feel special.  With the Employee Achievement and Recognition Program, the process is more transparent. 

Now at Premier Subaru and Premier KIA, you will find new brochures with easy to tear coupons for customers that want to recognize an employee for going "above and beyond" in satisfying them.  All of this is a token of our appreciation for doing the "right thing" for our customers. 

We know that you can choose any place for your vehicle needs, so we need to continually reinforce that you've made the right choice in choosing Premier Subaru or Premier KIA. 

For more information, please contact us at (203) 315-2050 or visit us at 165 North Main Street, Branford. 
It's Premier KIA Friends and Family Month!
Exclusive at Premier KIA
Premier KIA is proud to announce that January, 2013, is Friends and Family Month.  We invite you to send all your friends and family in to see the new KIA's.  We are anxious to hear everyone's opinion of these fabulous award winning vehicles.  After a very successful first full year as Connecticut's newest KIA dealership the one common statement we heard was "WOW!  I had no idea the KIA's are so nice and with a 20 year, 200,000 mile warranty, how can we go wrong?" 

There will be no pressure to buy, only to provide us their thoughts of the vehicles.  Obviously from a selfish stand point, we believe when they are in the market, they will think of one of our KIA's first.  When they are ready to make a purchase, be sure they mention your name for your referral compensation.  As always, we appreciate your consideration and support. 

For more information, please contact us at (203) 315-2050 or visit us at 165 North Main Street, Branford. 
See Premier KIA and Subaru at Clinton Outlets 
It has been announced that Premier KIA and Subaru are going to be featuring vehicles at Clinton Crossing Premium Outlets in Clinton starting on Thursday, January 10.  Please feel free to browse the KIAs and Subarus that are going to be located outside the SAKS Fifth Avenue store.  For more information on these vehicles, please call 1(800) 411-4551 for Subaru or (203) 315-2050 for Kia. 

Subaru 0% Financing Extended for Forester



Premier Subaru is happy to announce that you can still get 0% financing on any 2013 Subaru Forester in stock!

Premier Subaru has also announced that they are offering all vehicles, except for WRX, BRZ and Crosstrek, for $855 under invoice.  For more information, please call 1(800) 411-4551, or visit www.premiersubaru.com, or visit us at 150 North Main Street, Branford. 

Kia Owner's Clinic Coming Up!

Get the Most out of Your KIA with help from our staff

You're invited to our Kia Owner's Clinic that will be taking place at Premier Kia on January 29th at 6 p.m.  You'll be introduced to our Kia Service Staff and be able to enjoy refreshments, raffle prizes, and more! 
For more information or to RSVP for the Clinic, please contact us at (203) 315-2050. 

Pre-Owned Specials


If you are looking for luxury, look no further.  Premier Subaru and Kia have a vast array of all kinds of vehicles in-stock.  One example is this 2008 Audi TT 3.2L.  This vehicles comes nicely equipped with Nappa Leather Seat trim, Auto-dimming Rear-View mirror, Heated Front 10-Way Power Bucket Seats, Power convertible roof, Power door mirrors, Remote keyless entry, and Rear Spoiler.


2008 Audi TT 3.2L
Fast Tracks Price: $29,798
 
This is a 2006 BMW 330xi, complete with the Cold Weather Package(Heated Front Seats and Split Folding Rear Seats with Ski Bag!).  This vehicle has been properly serviced, plus it includes such features as the 6-Speed Automatic Steptronic transmission, All Wheel Drive, Leatherette Upholstery, Front dual zone A/C, High-Intensity Discharge Headlights, and Power moonroof.      

2006 BMW 330xi
Fast Tracks Price: $16,489
These are only two of a large selection of pre-owned vehicles we have available!  For more information, contact 1(800) 411-4551 for Subaru or (203) 315-2050 for Kia.
Notes from Happy Customers!  Here are some reviews from Dealerrater.com - you can view others here and here
 
Always a great experience! Bob and his team make buying a car ALMOST painless!! We have purchased or leased multiple vehicles from Premier and would continue to do so. We also love Gary in (the) service department!

- Jwaddock, Satisfied Subaru Sales Customer

I have never dealt with a more friendly salesperson who was totally organized and knew the product inside and out.  I have told so many people about this dealership.  President, service manager as well as this branch manager were all excellent.

- goodmets, Satisfied Kia Sales Customer

We also get reviews from other locations as well - or via e-mail like this one here:

Hi!

Thank you for helping me service my Subarus with pick up at my work at times - I
really appreciate it! When I can, if I get a day off, I take one of my cars in for service myself so I can minimize the inconvenience for your staff.

I brought my car in today for service- I'd like to compliment Kristen in
particular. I want you to know she is just simply terrific! Pleasant, welcoming, efficient, helpful, great attitude---just outstanding customer service! It didnt occur to me, until after I left, that I should have said something to her directly. I hope you will, on my behalf.

Thanks, again, for all you do for us!

Dave, Satisfied Subaru Service Customer

 
Do you have a great story to tell about one of our sales consultants?  Please contact at www.dealerrater.com and tell us your story!
Chapters
Premier Employee Achievement
KIA Friends and Family Month
Clinton Crossing Showcase
0% Extended! 
Kia Owner's Clinic
Pre-owned Specials
Customer's Corner
Subaru Service/Parts Specials
Kia Service/Parts Specials 
Adorable Adoptable Animals



Links
View inventory, schedule service
Our newest store!
ADDITIONAL SUBARU LINKS:

 

Find us on Facebook

 

Follow us on Twitter

 

View our profile on LinkedIn

ADDITIONAL KIA LINKS:

Like us on Facebook
 
Follow us on Twitter
 




Subaru Service Specials
FREE INSPECTION!
For Members of AAA

Premier Subaru is proud to be approved by the AAA.  As such, AAA members, present this coupon at service arrival and receive a FREE multi-point technical inspection on your vehicle - in writing too! This is a great way of ensuring that your car is safe for the road during the dark days of winter ahead!

No oblgation to purchase anything!  Exclusively for AAA members!. 

*Coupon not valid with any other offer. Must present coupon at time of write-up. Limit one coupon per person. Not valid on over the counter parts sales. Other Restrictions may apply.  Coupon expires 01/03/13. 
For more details on other service specials, please visit our website here, or call 1(800) 411-4551.   

Subaru Parts Specials

TRUCKLOAD TIRE SALE
Tires Starting at $399*!
All packages include mounting, balancing, computerized 4 wheel alignment, & our exclusive LOW PRICE GUARANTEE

Find your identical tire purchase anywhere else for less and we will refund the difference and give you a FREE oil change.**


* Shop supplies and disposal additional.

** Must provide computer generated estimate for identical tires and services.

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Check out our website at www.SubaruPartsWarehouse.com
KIA Service Specials
Premier KIA now offers the KIA Express Lane.  Now, you can get an oil change and multi inspection and you don't even need an appointment!  Please call us at (203) 315-2050 for further assistance. 

KIA Parts Specials
GET $10 OFF
All Weather Floor Mats
Coupon not valid with any other offer. Must present coupon at time of purchase. Limit one coupon per person. Coupon does not apply to prior purchases. Other Restrictions may apply. Void where prohibited.
For more details on other parts specials, please call us at (203) 315-2050 or check us out our Kia Parts Website at www.kiapartswebsite.com
Adorable Adoptable Animals
We help you find your new friend

Every month we highlight a new pet that is up for adoption at a shelter in our area.  &br>
Ricky was found abandoned just before Christmas near the local Branford Animal Shelter.  After two hours, the shelter workers finally convince him to come with them.  Ricky is a young mix breed(Labrador Retriever/Terrier) dog that has the cutest face ever!  He has turned out to be a very charming guy, but he is nervous around new people at first. He will be a great dog for a family very soon!

To find out more about Ricky, or other dogs/pets like him, please go to the newly redesigned www.petfinder.com
 
Special Service Benefits
This newsletter now allows you to get 10% off of all services or accessories at Premier Subaru or Kia. 

Premier Subaru is proud to have one of New England's largest loaner car fleets - we currently have fifteen current model-year cars that you can use if you are in for a major service or for a major repair.  These vehicles are continuously checked by us to ensure that they provide you with safe transportation.  Also, if you have purchased from us, the use of these cars is absolutely free! 

Please ask next time that you are in our service department for more details.  Premier Subaru Kia is also AAA-approved for Auto Repair and A+ rated with the Better Business Bureau. 

- Brian Edward Canell, Editor-in-Chief