FAST TRACKS MAGAZINE
Volume VIII, Issue 10
October 2014
Subaru announces pricing on 2015 Impreza Models
The 2015 Impreza debuts revised front styling with a new front bumper, grille and headlights. New exterior mirrors enhance aerodynamics, as does a low-profile trunk spoiler on 4-door models. The sedans also feature LEDs for the center high mounted stop lamp. Impreza sedan pricing will begin at $18,195. Impreza 5-door model pricing starts at $18,695.
As the best-selling Impreza ever, the current generation has been part of Subaru's sales success where the company has posted record-breaking sales every year for the past six years. All Impreza models are powered by a 148-hp 2.0-liter Subaru BOXER engine and feature standard Symmetrical All-Wheel Drive. For 2015, the Lineartronic CVT is now standard for the Premium and Limited trims and features revised shift logic for a more natural feel, while a 5-speed manual continues as standard in the base 2.0i and the Sport Premium trims.
The 2015 Impreza arrives in Subaru dealerships in November 2014. Offering one of the best values in the compact class, the Impreza offers a lengthy list of standard amenities including tilt/telescoping steering wheel, cruise control, power windows, 60/40-split fold-down rear seat backs, outside temperature gauge, a multi-function display with fuel economy information, steering wheel audio and Bluetooth® control switches, remote keyless entry and security system with engine immobilizer. Rear Vision Camera is now standard across the line. Impreza's updated design includes numerous upgrades for a quieter ride and a quick-ratio electric power assisted steering that enhances handling agility.
With a starting price of $20,995, the Impreza 2.0i Premium features standard 16-inch alloy wheels and a rear suspension stabilizer bar. For 2015, the 2.0i Premium gains the Lineartronic CVT as standard. The All-Weather Package, which includes 2-stage heated front seats, heated exterior mirrors and a windshield wiper de-icer, is also standard. The 2.0i Premium 4-door offers an optional Alloy Wheel Package that includes 17-inch wheels, power moonroof, fog lights and a leather-wrapped steering wheel.
For an even sportier driving experience and appearance, the Impreza 2.0i Sport Premium is a 5-door model with more aggressive stance from body-color rocker panel spoilers and standard 17-inch alloy wheels. The trim also brings fog lights, turn-signal mirrors, roof rails, unique seat fabric and a leather-wrapped steering wheel and shift knob. A power moonroof is available as a standalone option. The 2.0i Sport Premium is competitively priced from $20,995 with 5-speed manual transmission and $21,995 with the CVT.
At the top of the Impreza line, the Limited and Sport Limited (5-door only) trims deliver the highest level of comfort and convenience. Leather seating is standard, along with new infotainment systems, turn signal exterior mirrors, a color LCD in the gauge cluster, Welcome Lighting and leather-wrapped steering wheel. Additional exterior chrome trim also distinguishes the Limited. Impreza 2.0i Limited sedans are priced from $22,295 while the 5-door Sport Limited is $23,295, a $100 increase over the previous model.
The 2015 Impreza now offers the latest version of the EyeSight® driver-assist system, the highest-rated front crash prevention system by the Insurance Institute for Highway Safety (IIHS). Available for Impreza Limited trim lines, EyeSight® uses Subaru-developed stereo camera technology and integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. Packaged with Navigation, Moonroof, Keyless Access & Start, EyeSight is one of the most affordable driver assist technologies with a package price of $2,795. Models equipped with EyeSight® also come with new Steering-Responsive Fog Lights.
Subaru significantly upgraded the infotainment
capability in the 2015 Impreza. A new 6.2-inch multi-function touch screen provides AM/FM stereo and HD Radio®; Radio
Data Broadcast System; single-disc in-dash CD player; single-touch gesture control; Subaru
STARLINK smartphone integration with Aha? Infotainment, Pandora® Radio and
iHeart® Radio; a rear vision camera; Bluetooth®
hands-free phone connectivity and audio streaming; iPod® control
capability,
The upgraded infotainment system for Limited trims
adds a 6-speaker audio system; 7-inch touch screen display with multi-touch control that offers swipe and
scrolling gesture control; voice-activated controls; SiriusXM® satellite radio (subscription required); a vehicle
information display; SMS text messaging, iTunes®
tagging capability and dual
The available navigation system for 4-door Limited and Sport Limited trims offers an interactive voice command system accepts natural language and phrases. SiriusXM NavTraffic® and NavWeather® services are available with additional subscription.
Be the first to own the all-new 2015 Impreza. Contact us at 1(800) 411-4551 to be put on our waiting list, or visit us at Premier Subaru, 150 North Main Street, Branford, to find out more information.
Victory for Subaru Rally Team!
We have the all new 2015 WRX in stock. Give us a call at 1(800) 411-4551 or you can visit us at Premier Subaru, 150 North Main Street, Branford.
Barbara Mullen takes on new role as Client Ambassador
It was announced at the end of September that Barbara Mullen would be taking on a new role with Premier Subaru in Branford
As a client ambassador, to make certain that our existing customers continue to be given A+ rated service at our dealership.
Barb has the distinction of being at Premier Subaru the longest of anyone, including Bob! She started with our dealership as a sales consultant back in June of 2000, when it was still Subaru of Branford, prior to Premier Subaru being established in August. She has over 25 years total experience in sales, accounting, finance, and customer service within several dealerships.
Barb is also Premier's community ambassador,
as she is a familiar face to many Branford residents. She is a flute
player in the Branford Town Band and is the face of Premier Subaru as many
different events, including the Branford Town Festival, the Guilford Fair, the
North Haven Fair, etc.
Barbara Mullen's philosophy for treating customers right is simple:
- Follow-up is essential.
- Pay attention to the details.
-
Stay in one place for a long time.
Barbara can be reached directly with any questions at (203) 643-1212, or stop on by to see here at Premier Subaru,
Kia Motors brand value skyrockets 480 percent since 2007
Since declaring design management as a core driver of the company's future growth and the hiring of President & Chief
Design Officer Peter Schreyer in 2007, Kia Motors Corporation's brand value has skyrocketed by 480% from US$929
million to US$5.4 billion, according to Interbrand's exclusive list of 100 'Best Global Brands 2014' which was released
today. This rise in brand value far outpaces the average growth rate over the same period of all 11 other automakers on
this year's list.
Kia first entered Interbrand's annual 100 'Best Global Brands' rankings in 2012, coming in 87th place with brand value of
US$4.1 billion, and subsequently rose four spots to 83rd position in the 2013 study following a 15% increase in brand value
to US$4.7 billion. During the past year, Kia's brand value increased by a further 15% to US$5.4 billion, elevating the
Korean automaker nine places to 74th position. Kia's increase in brand value according to this year's study is more than
double that of the top 100 companies' average brand value growth rate of 7%.
The significant increase in Kia's brand value over the past year can be attributed to factors such as the continued roll-out of
high profile marketing activities including this year's sponsorship of the 2014 FIFA World Cup Brazil? and Australian Open
tennis championship, an ongoing new product offensive featuring the launch of twelve next generation or significantly
upgraded models in 2013 and 2014, and a 4% rise in average selling price of exported vehicles during the first half of 2014
compared to the same period of the previous year.
Moreover, Kia's global brand campaign based on its new brand identity introduced in 2012 - A Different Beat - has
provided the company with great internal clarity and strong core brand attributes of "Vibrant, Distinctive and Reliable." As a
part of its efforts to strengthen the brand's 'A Different Beat' image and global customers' emotional attachment to the
brand, Kia has been executing various innovative marketing activities since 2012 including sensory marketing initiatives
such as the 'Red Cube' visual identity for dealerships around the world as well as introduction of a brand signature sound
that is being applied to Kia's television commercial end frame jingle and other customer touch points.
Hyoung-Keun (Hank) Lee, Vice Chairman of Kia Motors Corp., said, "We at Kia are committed to creating unsurpassed
levels of customer value in the automotive industry, and our rise up Interbrand's 'Best Global Brands' rankings this year is a
testament to the dedication of all Kia employees worldwide to exceeding customer expectations in every area of the
business."
According to Interbrand, "As a result of its continued branding efforts, expressed in the slogan, 'The Power to Surprise,' the
Korean automobile manufacturer successfully repositioned itself from an image of low cost and low quality and is now
targeting more design conscious consumers who value an emotional connection to their brand."
This latest recognition by Interbrand follows Kia's rise from 37th to 35th place on Interbrand's list of 50 'Best Global Green
Brands 2014' released this past June.
The 2014 edition of Interbrand's annual 100 'Best Global Brands' study was executed through a comprehensive brand
performance analysis using best practice research methodology by expert analysts. The study measures a corporation's
financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase
decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
Come visit us at Premier Kia,
Kia Racing captures Pirelli World Title
As you know, Kia Racing recently captured the Pirelli World Challenge (PWC) Grand Touring Sport
(
on the
production line at our plant in
some of the most established automotive nameplates in the world, our motorsports program is now
gaining widespread notice from car enthusiasts, racing aficionados and the media.
Road & Track magazine, one of the most respected automotive publications in the world, featured
our Optima turbo race car in its October issue, which is on newsstands now. Here is a link to the
story and we'll also be mailing you reprints of the written piece in the next 7-10 business days. With
its emphasis on performance-oriented vehicles, Road & Track's behind-the-wheel assessment of our
race car and commentary on our reasons for racing lend credibility to our efforts to elevate the Kia
brand and provide tangible proof of the quality, durability, reliability and performance of the products
we offer our customers.
Our racing team's achievements are consistently building on our reputation as a world-class
automaker, and we should all embrace the sense of pride that comes from our association with this
championship-winning effort. I encourage you to purchase copies of the current issue of Road &
Track magazine and share this story with your staff and potential customers as you showcase the
Optima and our entire model line.
To see our lineups of Optimas, please visit us at 165 North Main Street, Branford, CT, or dial us
at (203) 315-2050.
Pre-owned Specials
Fast Tracks Price: $24,998
This is a
2012 Ford Edge SEL, a fully loaded AWD Sport Utility in Mineral Gray
Metallic. It has front dual-zone
automatic
climate control, a split folding rear seat, dual zone automatic climate
control, SIRIUS Satellite Radio, and a
rear
spoiler. It has been through a 150-point
inspection so we can assure you that the vehicle is in the best shape
possible. Fast Tracks Price: $19,798
These are only two of a large selection of pre-owned vehicles we have available! For more information, contact 1(800) 411-4551 for Subaru or (203) 315-2050 for Kia.
Customer's Corner
Here are some reviews from Dealerrater.com - you can view others here and here.
I couldn't be happier with my experience at Premier Subaru in Branford. I was apprehensive at first because this was
My first car buying experience on my own, but the entire process was so smooth and efficient! I can't imagine ever
going to another car dealership in the future. Barb Mullen in sales is phenomenal. She is knowledgeable and
well-educated on all aspects of the car buying experience. She is down-to-earrth, and at no time did I feel like I was
being persuaded into my decision. She sold me the finer points of leasing a 2015 Forester and I could not be more
thrilled. Even the pick-up was quick and easy. If I knew that the process was going to be this stress-free, I would
have done it a long time ago. I definitely recommend Premier Subaru to anyone looking to buy or lease a new car!
- Sarah M., Satisfied Subaru Sales Customer
Best car buying experience I've ever had. Everyone is very personable and ready to answer any questions. I brought
My daughter (she is one and very energetic). Everyone was friendly to her and my salesperson was very patient while
I tended to her in between my car buying experience. My salesperson answered every question I had and walked
through all of my options to help me feel as comfortable and satisfied with my purchase. She also took me through the
whole car step by step explaining every feature, every button why they do. She downloaded the apps I needed on my
phone and hooked up my Bluetooth. I am in love with my car and will definitely be returning for my next purchase.
Highly recommend to everyone.
- Jholcomb128, Satisfied Kia Sales Customer
Links
Premier Subaru Website - View inventory, schedule service
ADDITIONAL SUBARU LINKS:
Premier Kia Website - View inventory, schedule service
ADDITIONAL KIA LINKS:New Car Specials
Subaru Service and Parts Specials
FLUID FLUSH SPECIAL
$89.99!
Winter is coming sooner than you think so make certain your Subaru is ready with no issues!
We do the following: Drain and replace the coolant in your Subaru, check for leaks, make certain system is operating correctly, make certain the thermostat is operating.
Includes up to 1 gallon of green coolant.
Subaru Vehicles Only. Must Present Coupon at Time of Write-Up. Not combinable with other offers. Prior Sales Excluded. Offer Expires
Check out our Subaru Parts Website at www.subarupartswarehouse.com for further information!
Kia Service and Parts Specials
PRE WINTER SPECIALS
$50 off Remote Engine Starter
Warm your car on those cold winter mornings before you have to run off to work.
KIA vehicles only. Must Present Coupon at Time of Write-Up. Not combinable with other offers. Prior Sales Excluded. Offer Expires
Check out our Kia Parts Website at kiapartswebsite.com.
Adorable Adoptable Animals
Every month, we highlight a pet that is in need of a good home in the Branford area.
Introducing Eileen! Eileen is an eight year old Full Bred
Rottweiler that needs a rescue. Eileen is a sweet fun loving dog who is learning to not be as aggressive with food - I
guess she's a healthy eater! Eileen actually got her name because she leans into EVERYONE for love and kisses!!!
She likes dogs and will do well with cats, too! She seems willing to work with strangers and kids alike.
We are looking for an experienced Rotti Rescue that will work with this stunning girl to get her to her happiest place.
For more information on Eileen, and other pets like her, click here.Special Service Benefits
Premier Subaru is proud to have one of New England's largest loaner car fleets - we currently have fifteen current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.
