FAST TRACKS MAGAZINE
OCTOBER 2016
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The most recent Consumer Reports has some good news for Subaru when it comes to reliability and Consumer Satisfaction. Subaru has earned the "Recommended" mark on all of their models. Consumer Reports complimented Subaru on their ability to build "unpretentious, practical, and affordable all-wheel-drive cars".
Subaru also had the best overall among its peers in two segments: The Compact Car Category was won by the Subaru Impreza, and the Small SUV Category was won by the Subaru Forester. Our sister brand, Kia, also earned a victory, with the Sorento in the top spot in the Mid-Size SUV category.
For more details on the Consumer Reports file, click here.

"Winning the Active Lifestyle Vehicle award for the fifth consecutive year is a clear indication that the Soul makes a great companion for urbanites who are constantly on the go," said Orth Hedrick, vice president of product planning, KMA. "Its unique combination of style, fun-to-drive attitude, extensive feature content, and practicality make the Soul a crowd favorite, while the Cadenza's upscale design, ample interior, and advanced convenience features make it a fierce competitor in the full-size sedan segment."
The 2016 Soul is one of KMA's best-selling nameplates for good reason. The fun-loving Soul combines a funky and functional design, premium interior and a long list of standard and optional amenities, making it a tremendous value for the money. The soon-to-come 2017 Soul will also add a turbocharged engine option.
The 2017 Cadenza is also a redesign, offering a premium vehicle which contends well with larger full-size cars like the Buick LaCrosse, or luxury cars like the Lexus ES Series. The Cadenza was completely redesigned for 2017 and now boasts racy exterior styling, an upgraded interior, and the kind of quiet ride once reserved for Cadillacs, Lincolns and more expensive cars - or Jaguar sedans, which the Cadenza resembles.
For the 2017 model year, the 3.3-liter V6, rated at 290 horsepower, it is mated to a new, smooth shifting eight-speed automatic transmission. The engine/transmission also offers four drive modes with genuinely different feels - Eco to maximize gas mileage, Sport for a sharper response without using too much gas, Comfort for the most controlled ride, and Smart, which can automatically switch between them as conditions vary. It also provides a newly updated Harmon/Kardon audio system.
"Buyers with active lifestyles have always been value focused. They need vehicles with the versatility to haul their gear, but want to have money left over to afford the new bicycle, kayak or skis they've been lusting after," said Nina Russin, founder of the Active Lifestyle Vehicle program. "The Kia Soul won the urban category for the fifth consecutive year because it's a stylish, affordable vehicle with a spacious cargo area and small footprint that functions well in congested city centers. And along with its industry-leading warranty, the new Cadenza is proof that a luxurious car doesn't have to break the bank."
To learn more about these vehicles, you can reach us at (203) 315-2050 or visit us at 165 North Main Street, Branford.






Testimonials from Happy Customers! For more, check out our DealerRater page.
"First Subaru and Lovin' It!"
Premier's cars are priced to sell. I wanted to buy local (New London) but a very similar Crosstrek was almost $500 lower in Branford. So I made a journey to Branford and am very happy that I did. Dmitriy was my Subaru Sales Consultant. The first thing he did was ask what features were important to me and then he listened to my answers. I was pretty impressed with how well he listened. Before driving the car, Dmitriy explained the special features of the Crosstrek. He was very thorough with his explanations and believe me....I asked a lot of questions...and he answered them. That day I ended up buying a RED 2016 Subaru Crosstrek 2.0i Premium and I love it.
- Ellen, Satisfied Subaru Customer
"Very friendly staff, super personable and knowledgeable. This was my first car buying experience and I didn't know what to expect. I talked to a variety of salespeople at different dealerships (not Kia), and found the Premier Kia team (Christina especially) to be the most helpful and thorough. Huge learning experience for me (traded in my 2006 Infiniti and am now financing my new Kia), but so happy to have found a vehicle I love that meets all my needs in a very tight time frame. They were very patient with me as I was moving out of state just a few days later and had all sorts of questions/concerns about car registration and insurance. Thanks, Christina & Team!"
- Courtney Kraemer, Satisfied KIA Customer
Premier Subaru offers both a full loaner car fleet and service shuttle. All of our loaner vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.
- Brian Canell, Editor-in-Chief