FAST TRACKS MAGAZINE

Volume VIII, Issue 9
September 2014


Thanks to all who came to the More2Love Launch Event

  

  


We appreciate all of our customers who came out on Thursday night, August 21, for the More2Love Subaru Launch Event for the new Legacy and Outback! Over 70 current owners and interested prospects attended this great event to check out the new designs and take them out for test drives. A special thanks also goes out to our friends at La Luna Restaurant in Branford for catering the event. 

We now have a nice supply of the all new 2015 Subaru Legacy and Outback available! For more information, visit us at 150 North Main Street, Branford, or call us at 1(800) 411-4551.


 
Auto-leasing hits all-time high as buyers seek new payments

Leasing a car, which has long been popular in select markets, has now become the primary choice for millions of Americans who want to drive a new vehicle. New data from Experian Automotive shows the percentage of new vehicles sold through lease programs hit an all-time high in the second quarter. During the period, 25.6 percent of all new vehicles sold were financed through leases, according to Experian, which tracks millions of auto loans written every quarter.

Premier Subaru and Premier Kia have some new lease programs going on right now! For more information, you can visit Premier Subaru at 150 North Main Street, Branford, or call us at 1(800) 411-4551. You can also visit Premier Kia at 165 North Main Street, Branford, or call us at (203) 315-2050.

Kia launches new ad campaign to highlight all new Kia Soul EV

For the 5th consecutive year, Kia Motors America has launched the Soul marketing campaign utilizing the MTV Video Music Awards platform. This year, Kia will introduce the all new Soul EV, our first electric vehicle and the centerpiece of our eco-mobility program. The addition of the Soul EV illustrates Kia's intent to lead the industry in providing technologically advanced vehicles that also reduce our dependency on non-renewable resources. Kia's eco friendly commitment was further underscored when Underwriters Laboratory honored the Soul EV with the organization's first automotive environmental validation for its integration of more than 20 bio-friendly materials. The Video Music Awards are an ideal sponsorship platform from which to promote Soul, as it traditionally delivers high TV ratings, is a high profile, pop culture event, and generates massive social media buzz and activity. 

While the Soul EV will have limited availability in select markets, this campaign will also contain elements that support the gasoline-powered Soul. We have a vast inventory of Kia gas-powered Soul models already available! Come visit us at Premier Kia, 165 North Main Street, Branford, CT or dial us at (203) 315-2050.  


Kia Forte earns top marks with NHTSA

The National Highway Traffic Safety Administration(NHTSA) has give the Kia Forte a 5-star crash test safety rating for the 2015 model. With a long list of standard safety features, including the use of high-strength steel in A-pillars and lower side sills, the 2015 gained 5 stars in the side-impact test and also scored well on frontal and rollover tests. Orth Hedrick, VP of product planning for Kia, has stated, "We are extremely proud of the engineering that went into the second-generation Forte, and NHTSA's testing has validated that effort with this 5-star rating". You can get more details on the article here.  

For more details, or to see our lineup of Kia Fortes, please visit us at 165 North Main Street, Branford, CT, or dial us at (203) 315-2050.   
 


Pre-owned Specials

Just in time for fall, Premier Subaru and Kia are getting a nice supply of pickup trucks in really good condition! This is a 2009 Dodge Ram 1500 SLT Quad Cab, well-equipped, complete with the 4.7 liter V8 engine with next generation engine controller, plus air conditioning, alloy wheels, bed liner and cover, remote keyless entry, and tube steps!

2009 Dodge Ram 1500 SLT Truck Quad Cab

Fast Tracks Price: $20,298

We also have this nice 2008 Chevrolet Silverado 1500 as well, LOADED with options, including the 1LT Convenience Package(which includes remote engine starter, dual-zone automatic climate control, and halogen fog lamps), heavy-duty trailering equipment(including air cleaner and oil cooler), and the LT1 Equipment Group(including 6-speaker audio system, auto-dim mirror, chrome grille surround, body-side moldings, and electronic AutoTrac transfer case).  Each of our vehicles has been put through a 150-point inspection to ensure their quality!


2008 Chevrolet Silverado 1500 LT w/1LT Truck Extended Cab

Fast Tracks Price: $19,798


These are only two of a large selection of pre-owned vehicles we have available! For more information, contact 1(800) 411-4551 for Subaru or (203) 315-2050 for Kia. 


Customer's Corner


Here are some reviews from Dealerrater.com - you can view others here and here.

I walked in the door at 11 am and drove off in my new Outback the same day! Thankfully I met up with Herman Winston who listened to what I wanted and worked hard to show me what was available in my price range. He definitely expedited the deal, and there was no "hard sell" to add features that I didn't need or want. Before I drove away, he spent about 90 minutes showing me my new vehicle and making sure I knew how to use all of its features. He is genuinely interested to know that I am thrilled with my new car. Great experience! 

- Cymvmd76, Satisfied Subaru Sales Customer

 

It's one thing when a dealership merely says that they stand by their used vehicles' quality. Premier Kia has impressed me and my wife with both the value we got in purchasing a used Sedona minivan along with the service we received when the vehicle needed some minor repairs not long after purchase. Not only did they stand by their word in covering unforeseen issues with fast, quality repairs (Derek was courteous and professional), but our salesman Mark even offered me a ride home when I came by to drop the vehicle off initially. Mark offered us an honest, patient, and straightforward approach in our shopping experience and we would recommend him along with this dealership to anyone looking for a used vehicle in this area. Additionally, while we did not need to finance this purchase, Jason was easy to work with in finalizing our purchase.


- FrankPCT, Satified Kia Sales Customer



Links


Premier Subaru Website - View inventory, schedule service

ADDITIONAL SUBARU LINKS:



Premier Kia Website - View inventory, schedule service

ADDITIONAL KIA LINKS:

 

New Car Specials


 


Subaru Service and Parts Specials

TIRE PACKAGES STARTING AT

$399.99!

Includes mounting, balancing, and 4-wheel alignment!  All of our Tire Packages also come with a 110% low price guarantee! 

You can also get a FREE multi-point inspection with computerized alignment check and battery test. 

Size and price may vary by make and model.  Cannot be combined with other offers.  Prior Sales Excluded.  See dealer for additional details.  Offers expire 10/31/2014.

Check out our Subaru Parts Website at www.subarupartswarehouse.com for further information!



Kia Service and Parts Specials


2 FALL KIA SERVICE SPECIALS!


The Works - $39.99

Oil Change, Tire Rotation, Multi Point Inspection, Car Wash


Fuel Cleaner Service - $119.99

Helps Restore Lost Gas MIleage and Reduce Carbon Buildups!

Contact us today at (203) 315-2070 or book online at //www.premierkiact.com/

While supplies last.  Prior sales excluded.  Cannot be combined with other offers.   

Offers expire 08/31/14.


Check out our Kia Parts Website at kiapartswebsite.com.

Adorable Adoptable Animals
Every month, we highlight a pet that is in need of a good home in the Branford area.


Introducing Velvet
Velvet is a castor rex doe that is just a stunning female bunny.  Rex Rabbits have a relatively calm temperatment and are generally very good-natured.  They are intelligent and affectionate, and enjoy company.  They can be quite boisterous and playful, but are usually good with children or other pets.  Velvet is a little nervous now because of her environment, but should fit in well at your home.  For more information on Velvet, and other pets like her, click here.
 


Special Service Benefits
Premier Subaru is proud to have one of New England's largest loaner car fleets - we currently have fifteen current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.