Premier Subaru Branford News and Updates

Premier Subaru's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

We are also proud to provide articles and press releases concerning our community involvement and outreach.

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Subaru Maker Gives Shinjuku a Flashy Goodbye

The Subaru building located in west Shinjuku had been home to Fuji Heavy Industries Ltd. and its automobile brand since 1966. But with the completion of its new office building in Ebisu, a few train stops away, the conglomerate bid farewell to its old quarters earlier this month.

Before saying goodbye, Fuji Heavy Industries put on a two-night show in mid-August using the entire building as the screen for a projection-mapping movie.

"We were in the building for 48 years, and we wanted to express our gratitude to the neighbors and our customers through the event," a spokeswoman at Fuji Heavy Industries said.

The projected images included animations of dancing Subaru cars, fireworks, underwater worlds and outer space voyages.



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HAPPY 14TH ANNIVERSARY TO PREMIER SUBARU (BRANFORD, CT 06405)

In this photo, Premier Subaru's 14th anniversary is celebrated by Robert J. Alvine, President of Premier Subaru, Richard Johnson, General Sales Manager and Barbara Mullen, Senior Sales Consultant.  Premier Subaru celebrated 14 years of service on August 16, 2014.  Barbara Mullen was Premier Subaru's First Employee!

The fruit basket was compliments of Premier Subaru's sister store - Premier Subaru Watertown in Watertown, Connecticut.

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SUBARU ANNOUNCES PRICING ON 2015 BRZ® AND SPECIAL EDITION BRZ SERIES BLUE

Cherry Hill, N.J., May 29, 2014  -  Subaru of America, Inc. today announced pricing for the 2015 BRZ. Starting at $25,695, the BRZ lineup focuses on the fundamentals of great sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Powered by a 200-horsepower 2.0-liter BOXER engine, the Subaru BRZ marked a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering.

New for 2015 is the introduction of the BRZ Series.Blue limited to 1,000 cars for the continental United States. An exclusive combination of STI®-branded functional aerodynamic body design, black-painted STI-branded 17-inch wheels and unique interior trim creates a striking look for the BRZ Series.Blue, which arrives in Subaru dealerships in July. Subaru will offer 500 painted WR Blue Pearl and 500 in Crystal White Pearl exclusively with a 6-speed manual transmission.

The BRZ Series.Blue boosts the car's aerodynamic performance with black STI-branded front, side, and side-rear under spoilers, which contribute to additional front downforce, and underbody panels that, while not seen, reduce the coefficient of drag (Cd) from 0.28 to 0.27.

The Series.Blue also brings impressive appearance upgrades that enhance its performance image. Emphasizing the BRZ's pure sports car nature, red-finish brake calipers can be seen behind the spokes of the STI- branded black alloy wheels. The BRZ Series.Blue builds on the BRZ Limited model and features exclusive trim and special details throughout. Its leather and Alcantara upholstery includes blue leather seat bolsters and head restraints.

Blue stitching accents the seats and the blue and black leather-wrapped steering wheel, as well as the shift lever boot and leather-wrapped parking brake handle. The blue motif carries to the center console kneepads and door trim, accented by an embroidered silver BRZ logo on the front seatbacks. Carpeted floor mats pick up the BRZ logo and blue stitching, as well. The 2015 BRZ Blue.Series 6MT starts at $29,490.

Handling has been improved for 2015 with revised suspension dampers for smoother motion and absorption to help achieve optimum contact to uneven roads for a more enjoyable driving experience. Also contributing to the BRZ's handling are 4-wheel independent suspension and 17" summer tires with 15-spoke dark gray-finished aluminum-alloy wheels.

For the 2015 model year, all BRZ trims receive larger stainless tailpipe tips, simulated carbon-fiber center dash panel, and roof-mounted and body color shark fin antenna. The BRZ Premium 6MT has a starting price of $25,695. This is only a $100 increase compared to the 2014 model year.

The 2015 BRZ Limited 6MT starts at $27,695. The only factory option for the BRZ Limited model is the 6-speed automatic transmission priced at $28,795. Both are also a $100 increase compared to the prior model year.

Subaru's signature exterior color, WR Blue Pearl is updated while popular colors Ice Silver Metallic and Crystal White Pearl have been added to the BRZ line.

Available in Premium or Limited trim levels, BRZ models all boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential.
The Subaru BRZ Limited offers additional comfort and amenities. The BRZ Limited model adds a body-color trunk spoiler, standard fog light and Alcantara trimmed interior and Keyless Access. Inside, the seats are upholstered with Alcantara inserts and leather bolsters. Aha® infotainment smartphone integration included with the standard navigation system.

The BRZ Limited substitutes a dual-zone automatic climate control for the Premium model's manual HVAC system, and its standard All-Weather Package includes dual-mode heated front seats and heated side mirrors. A full security system augments the engine immobilizer that is standard in the Premium model. In the Limited, the dual visor vanity mirrors are illuminated, and front door courtesy lights illuminate when the doors are opened.

2015 BRZ models will begin arriving in dealerships this Summer.

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May 5, 2014

2015 SUBARU WRX AND WRX STI EARN IIHS 2014 TOP SAFETY PICK

Cherry Hill, N.J. -  Subaru of America, Inc. today announced that the Insurance Institute of Highway Safety (IIHS) has awarded the 2015 Subaru WRX and WRX STI the IIHS 2014 TOP SAFETY PICK award for good performance in each of the Institute's crashworthiness evaluations, including the small overlap front test. This is the first time IIHS has rated the WRX and WRX STI, which were both completely redesigned for 2015.

With the addition to the 2015 WRX, Subaru now has six models that have earned 2014 safety awards from IIHS - three with TOP SAFETY PICK and three with TOP SAFETY PICK+ including its Legacy sedan and Outback models with optional EyeSight?. Subaru has more 2014 IIHS Top Safety Picks than any other brand.

The Symmetrical All-Wheel Drive Subaru WRX is one of the brand's performance models and comes standard with a 2.0-liter turbocharged four-cylinder 268 horsepower engine, mated to a six-speed manual transmission, and is priced at $26,295. The higher-performance WRX STI model is priced at $34,495 and features a turbocharged, 2.5-liter boxer four cylinder engine that produces 305 hp.

In addition to the standard model, the WRX STI is offered in Launch Edition. Limited to just 1,000 units over the first three months of production, and offered exclusively in WR Blue with gold BBS® alloy wheels and blue trim throughout the interior. All WRX STI models feature Alcantara seating surfaces and standard LED exterior lighting, and the Limited trim adds leather, a power driver's seat, a moonroof and a premium Harman/Kardon audio system. Navigation and higher-end audio are optional on other models.

"Safety is one of our brand tenets and so we are extremely proud to have earned a TSP rating for our performance models" said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "we are committed to providing engaging driving together with safety and this award is testament to that commitment."

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of a moderate overlap frontal and small overlap crash test. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Building on its long-running vehicle ratings program for consumer information, IIHS introduced the small overlap test in 2012 to further improve occupant protection in frontal crashes. Most automakers design their vehicles for good performance in the IIHS moderate overlap frontal test and the federal government's full-width frontal test, but many haven't addressed the problem of small overlap crashes. In a 2009 IIHS study of vehicles with good ratings for frontal crash protection, small overlap crashes accounted for nearly a quarter of the frontal crashes involving serious or fatal injury to front seat occupants.

The small overlap test is a demanding crash that replicates what happens when the front corner of a car collides with another vehicle or an object like a tree or utility pole. In the test, 25 percent of a car's front end on the driver side strikes a 5-foot-tall rigid barrier at 40 mph.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.



SUBARU INTRODUCES ALL-NEW 2015 OUTBACK® AT NEW YORK INTERNATIONAL AUTO SHOW

  • Bolder design for roomiest, most capable Outback ever
  • Fuel economy at the top of AWD crossover class with estimated ratings of 25 mpg city / 33 mpg highway for Outback 2.5i
  • Lineartronic® CVT now standard on all models
  • Revised chassis and new Active Torque Vectoring for greater agility
  • Enhanced Active AWD and new X-Mode for increased capability
  • Quieter, more refined ride and new amenities
  • New available Rear Vehicle Detection System featuring Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert
  • New version of EyeSight® driver assistance system with improved camera performance

April 17, 2014 - New York -  Subaru of America, Inc. today introduced the all-new 2015 Outback, the fifth generation of the World's First Sport Utility Wagon®, at the New York International Auto Show in the Jacob K. Javits Center. The 2015 Outback offers the roomiest interior, most capable chassis and highest fuel-efficiency in the model's 20-year history. Its bold new design delivers an even more compelling blend of on-road agility, off-pavement control, ride comfort, interior refinement and safety technology.

The 2015 Outback arrives in Subaru dealerships in summer 2014. The 175-horsepower 4-cylinder Outback 2.5i model is available in Standard, Premium and Limited trim lines, accompanied by the top-of-line 6-cylinder 3.6R Limited with 256 horsepower. All trim lines add more standard amenities, conveniences and new infotainment systems... ( read full release )


SUBARU SETS FEBRUARY SALES RECORD

Subaru of America, Inc. has announced continuing record sales with February sales of 34,909 vehicles, a 24% increase over February 2013. 

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the debut of the all-new 2015 Legacy mid-size sedan which is due to launch later in 2014. The continued growth in Subaru sales is the result of strong retention and attracting new buyers - 60% of Subaru buyers are new to the brand. 

Thomas J. Doll, president and COO of Subaru of America said; "Our sales momentum continues and we are launching new models at record pace. We have a lot to look forward to in 2014." 

H. William Cyphers, senior vice president of sales said; "With an-all new line-up due by mid year, we can expect our strong sales performance to continue for the remainder of the year and put us in great position to achieve our target of 460,000".


Subaru Introduces All-New 2015 Legacy Sedan

- Roomiest Legacy ever with largest passenger cabin in the midsize segment
- Fuel efficiency at the top of AWD midsize sedan class with estimated ratings of 26 mpg city / 36 mpg highway for 2.5i model
- Higher level of comfort, quiet and refinement
- Revised powertrains and standard Lineartronic® CVT on all models
- New standard Active Torque Vectoring for greater agility
- New EyeSight driver assistance system with improved camera performance
- New available safety technology including rear radar with Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert
- New infotainment technology with available 12-speaker premium audio

Chicago, IL, February 6, 2014 - Subaru of America, Inc. today introduced the all-new 2015 Legacy, delivering a more compelling blend of standout design, interior refinement, safety technology and higher fuel efficiency along with the largest interior passenger volume in the midsize sedan segment. Still the only car in its class with All-Wheel Drive as standard, the 2015 Legacy continues the brand's safety leadership by introducing an improved EyeSight system and available rear radar system that supports new driver-assistance technologies.

Offering a choice of 4-cylinder and 6-cylinder BOXER engines, the 2015 Subaru Legacy comes standard with Lineartronic CVT (continuously variable transmission) and Symmetrical All-Wheel Drive. With estimated ratings of 26 mpg city / 36 mpg highway / 30 mpg combined, the 2015 Legacy 2.5i matches or exceeds fuel economy of some midsize models that come only with front-wheel drive. The 6-cylinder model also sees fuel economy improve by 10 percent or more, with new estimated ratings of 20 mpg city / 28 mpg highway / 23 combined.

For full release and images, click here.


Subaru Sets January Sales Record

- Automaker carries sales momentum into new year
- Forester sets January record - up 64%
- XV Crosstrek sets January record - up 74%

Cherry Hill, N.J., February 3, 2014 -  Subaru of America, Inc. has announced record January sales as it looks to continue its strong sales performance into 2014. The company, which has set sales records for the past five consecutive years, announced its best ever January sales of 33,000 vehicles, a 19% increase over January 2013.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the recently announced all-new 2015 Legacy mid-size sedan set to debut at the Chicago auto show this month and more new models due to launch later in 2014.

For full release and sales chart, click here.


Subaru improves EyeSight for 2014

By: Jake Lingeman on 1/27/2014

Subaru has updated its EyeSight system for future models. The system integrates adaptive cruise control, pre-collision braking and vehicle lane-departure warnings. The pre-collision system can detect a vehicle in or entering a car's path, and if the driver hasn't applied the brake, the system will do so. It can also be turned off temporarily.

The safety system now features color stereo cameras that can see 40 percent longer and wider than the previous version. It can also detect brake lights and can function when the speed differential between cars is 30 mph, as opposed to 19 mph as in previous versions. The upgrade will be offered on new models later this year.

Read more here: //www.autoweek.com/article/20140127/CARNEWS/140129816


Travis Pastrana Rejoins Subaru Rally Team USA with Defending Champion David Higgins for 2014 Rally America Championship

Cherry Hill, N.J., January 14, 2014 -  Subaru of America announced today defending five-time Rally America Champion David Higgins will have a  new teammate for the 2014 Rally America Championship, former Subaru Rally Team USA driver Travis  Pastrana.
 
  "Subaru is very excited to bring back both of our former rally   champions. Between David and Travis, Subaru Rally Team USA has won the Rally  America Championship seven times in the last eight years. Having them together this season will give us our best chance at defending our title stated Rob Weir, Motorsports Marketing Manager.
 
In 2013, Subaru Rally Team USA's David Higgins with co-driver Craig Drew   won a season-long battle against Ford, to win their third Rally America   driver's title in a row and the Manufacturer's title for Subaru of   America. "It's going to be great having Travis  back with the team. He has a massive following and it will be great for   the sport to have him back. Amazingly, between all our championships in   the USA we have never really competed against each other, aside from an   odd event or two. I know we will work well  together, but also have a healthy rivalry too" said David Higgins.

For full release and images, click  here.


2015 SUBARU WRX® STI® LAUNCH EDITION COMMEMORATES THE BRAND'S COMPETITION HERITAGE

  • 1,000 to be offered, all painted WR Blue Pearl
  • Special cabin trim with blue highlights
  • Built on standard, lightest STI model
  • Gold-painted BBS® forged alloy wheels
  • STI Short-Throw Shifter
  • Keyless Access & Start

Detroit, January 14, 2014 -  Subaru of America, Inc. will usher in the new-generation 2015 WRX STI   by offering the STI Launch Edition, designed  to appeal especially to loyalists who have made the STI a   high-performance icon. Exclusive features amplify the special nature of   the STI within the performance-car community. Subaru will offer 1,000 of   these models in North America.

All 1,000 of the WRX STI Launch Edition models will be painted WR Blue   Pearl and come equipped with gold-painted 18-inch BBS® alloy wheels, an   iconic color combination long associated with Subaru competition cars.   As on all 2015 WRX STI models, the wheels carry  245/40R18 summer performance tires.

Built on the standard and lightest WRX STI model, the STI Launch Edition   is exclusively equipped with special interior colors and trim and gets a   standard STI Short-Throw Shifter for the 6-speed manual transmission.   The Keyless Access & Start system, which  is offered as an option on WRX STI Premium and Limited models, is   included as standard with the STI Launch Edition. For full release, click  here.


SUBARU OF AMERICA, INC. REPORTS BEST DECEMBER EVER AND ALL-TIME RECORD SALES FOR 2013

  • New sales record of 424,683 exceeds 2012 record by 26% 
  • Fifth consecutive all-time best sales year
  • December 2013 sales up 9.6% over Dec ember 2012
  • Forester and XV Crosstrek sales up 62% and 626.6% respectively for the year

Cherry Hill, N.J., January 3, 2014 -  Subaru of America, Inc. has reported record sales of 424,683 vehicles for the 2013 calendar year. This is an increase of 26.2% over the previous record of 336,441 vehicles, which was set in 2012. This fifth consecutive record also represents the largest ever single-year increase in volume for the brand.

The company also reported sales for December 2013 of 40,172 vehicles, marking the best December ever for the company, and an increase of 9.6% over December 2012. 

The Forester, all-new for 2013, and the newly-introduced XV Crosstrek model lines both significantly contributed to the company's strong sales in 2013 and delivered all-time best results. The Forester and Outback model lines both achieved over 100,000 sales for the first time in the company's history.

For full sales release and sales chart; click here.


Subaru shaking niche status with strong share gain in U.S.

LOS ANGELES, Jan 6, 2014 - Subaru, the auto unit of Fuji Heavy Industries Ltd., added the most U.S. market share of any foreign carmaker last year as the brand long known for quirky all-wheel-drive vehicles continued to win more mass-market fans.

A revamped Forester crossover and new XV Crosstrek wagon helped boost annual U.S. sales for the Fuji unit by 26 percent, matching 2012's gain and ending 2013 with a record 424,683 deliveries. 

Subaru's market share rose 0.4 point to 2.7 percent, an improvement topped only by Ford Motor Co.'s 0.45-point increase, according to Autodata Corp. 

"Subaru is still somewhat out of the mainstream, but they're at that crossroad where they have to decide which direction they want to go," said Alec Gutierrez, an analyst at Kelley Blue Book in Irvine, California. "Do they keep a kind of cult status or go further into the mainstream?"

For full article; click here.


SUBARU OF AMERICA, INC. CONTINUES SUCCESS, REPORTS BEST EVER NOVEMBER

  • November sales up 29.8% over last November
  • Forester best month ever 
  • XV Crosstrek best month ever
  • One millionth Forester sold since model's inception in 1997 

Cherry Hill, N.J., December 3, 2013 -  Today Subaru of America, Inc. reported best-ever November sales. Subaru sold 36,621 vehicles in November and 384,511 total vehicles in 2013. The company broke its previous sales record of 336,441 in October with two months remaining in the calendar year. 

The MotorTrend 2014 Sport/Utility Vehicle of the Year-Forester and the XV Crosstrek both set all-time monthly sales records during the month. Subaru sold 13,410 and 5,311 units respectively during the month of November. 

For full sales release; click here.


5 Reasons Why 2014 Subaru Forester Sales Could Keep Climbing

by Gaurav Basu, The Motley Fool Nov 30th 2013 9:00AM  Updated Nov 30th 2013 9:04AM 

Fuji Heavy Industries has every right to gloat over the latest achievements of its automotive division, Subaru. The company's 2014 Forester recently won the Motor Trend Sport/Utility of the Year for 2014. In the contest's six-year history, this is the Forester's second win, and Subaru's third, in that hotly contested category. 

As critics rave about the compact SUV's design, engineering, and performance, buyers are queuing up before dealer lots. Before launching the 2014 Forester, Subaru had in mind a monthly sales target of 8,000 Foresters  in the U.S. -- but it underestimated the new Forester's appeal. Subaru easily sold around 10,000 units every month, and in August and October sales went north of 12,000 units. 

While investors surely love this winning streak, they may also wonder whether it's sustainable. Fortunately for Subaru, there are plenty of reasons why this run will likely continue.

To read the '5 Reasons' and full article please click here.


Subaru Runs Laps Around The Rest Of The Auto Industry

Subaru continues to be in a class by itself in terms of higher sales, having already set an all-time U.S. sales record as of October. Sales for November and December will merely pad the record and make it even bigger.

Sales for November and December will merely pad the record   and make it even bigger. Subaru of America Inc., based in Cherry Hill,   N.J., was expected to report November sales on Tuesday, Dec. 3 along with the rest of the industry.

After 10 months, Subaru's U.S. sales were 347,890. That tops the previous record for an entire year of 336,441 in 2012. It was also the fifth all-time annual sales record in a row, and the sixth year in a row U.S. sales increased. According to Subaru, no other brand increased U.S. sales each of the last six years. Subaru is a subsidiary of Japan's Fuji Heavy Industries.

Not only are sales through the roof, Subaru is not relying on discounts   to fuel higher sales. Tom Doll, president and COO, said Subaru's   incentives are among the lowest in the industry. Analysts attribute   Subaru's success to a strong, consistent brand image, redesigned models   with more attractive exterior styling, favorable word of mouth and   highly loyal customers.

Click here to read the full article.


2015 SUBARU WRX® MAKES WORLD DEBUT AT LOS ANGELES AUTO SHOW

  • New platform offers a stiffer, more agile chassis for Subaru  global performance icon
  • New torque-vectoring system reduces understeer
  • New 268-hp 2.0-liter direct-injection turbo BOXER engine
  • New standard 6-speed manual transmission
  • New Sport Lineartronic® CVT with manual modes

LOS ANGELES, Nov. 20, 2013 - Subaru of America, Inc. today  introduced the 2015 WRX, a more powerful and better handling version of the  brand's iconic highperformance model, at the Los Angeles Auto Show. Powered by  a new 268-horsepower 2.0-liter direct-injection turbo BOXER engine, the 2015  WRX debuts the model's first sixspeed manual transmission and a new, optional  performance automatic transmission, the Sport Lineartronic CVT with two manual  modes.

With its bold new wide-body sedan design and expanded  performance envelope, the 2015 WRX marks a major evolutionary step for the  rally-bred performance car that has become a global automotive legend. For  2015, the Subaru WRX employs a new torquevectoring system that supplements the  standard Symmetrical All-Wheel Drive system.

Torque vectoring allows for improved cornering speeds and  handling. The new and stiffer chassis, larger brakes, performance-tuned  suspension and a driver-focused interior remain integral to the WRX performance  character. The new powertrain also yields higher fuel efficiency than the  previous model.

For release and images; click here.


Subaru adds to its list of IIHS Top Safety Pick+ award winners

ARLINGTON, Va. - The 2014 Subaru Impreza and its near-twin, the Subaru XV Crosstrek, earn the IIHS Top Safety Pick+ award for good performance in each of the Institute's crashworthiness evaluations, including the small overlap front test.

Beginning   with 2014 models, Subaru made structural changes to improve occupant   protection in small overlap frontal crashes. These changes and ratings   apply to the Impreza wagon and 4-door sedan as well as the XV Crosstrek,   which is available only as a wagon. For the full release and video click here.


2015 SUBARU LEGACY CONCEPT TO MAKE WORLD DEBUT AT LOS ANGELES AUTO SHOW

Cherry Hill, N.J., November 14, 2013 -  Subaru of America, Inc. announced today it will debut the Subaru LEGACY CONCEPT at the 2013 Los Angeles Auto Show. The new LEGACY CONCEPT celebrates the 25th anniversary of the Subaru Legacy and provides a look at the styling cues for future Legacy models. 

Adorned with a custom Ocean Silver Metallic paint scheme, the LEGACY CONCEPT features a more coupe-like silhouette. The LEGACY CONCEPT is a modern interpretation of the Legacy and features a more distinguished front design with a new hexagonal grille and a sharper hawk-eye headlamp design.

For full release and images; click here.


SUBARU BREAKS PREVIOUS BEST YEAR AND SETS FIFTH CONSECUTIVE YEARLY SALES RECORD

Cherry Hill, N.J., November 1, 2013 -  Today Subaru of America, Inc. reported that the company has surpassed its previous annual sales record with two months of reporting remaining for the year. Subaru sold 34,483 vehicles in October and 347,890 total vehicles in 2013. The previous record for annual sales was set in 2012 with 336,441 vehicles sold. This new record means that 2013 will be the fifth consecutive year of sales records for Subaru of America and the sixth consecutive year of sales increases. Subaru is the only manufacturer to increase sales each year for the last six years. 

October sales for Forester increased 137 percent, reaching 12,581 vehicles sold. The Insurance Institute for Highway Safety (IIHS) named the 2014 Forester a 2013 IIHS Top Safety Pick+. Forester was also named Motor Trend 2014 Sport/Utility Vehicle of the Year - a second win for Forester and a third win for the Subaru brand.

For full release and sales chart; click here.


SUBARU FORESTER SCORES SECOND MOTOR TREND SPORT/UTILITY OF THE YEAR® WIN

  • Subaru is first (and only) manufacturer to win SUOTY three times
  • Most wins in Sport/Utility category
  • Only automaker with back-to-back wins in category

Cherry Hill, N.J., October 10, 2013-  Motor Trend announced today that the Subaru Forester won Motor Trend Sport/Utility of the Year for 2014.

Subaru is the only manufacturer to win this title three times, the most wins in the Sport/Utility category. In the past six years of competition, Subaru has had three winners ? the 2014 Forester, 2010 Outback, and the 2009 Forester. The 2013 XV Crosstrek also ranked as a finalist in 2012.

MOTOR TREND editor-in-chief Ed Loh, said, "The 2014 Subaru Forester beat a highly competitive field of SUVs because it best met our award's six key criteria. Smart design, thoughtful engineering, and a compelling performance on road and off were the keys to the Forester's win. Our editors were particularly impressed by the powerful yet efficient turbocharged engines, the intelligent and sporty CVT transmission, and the excellent visibility and interior package found within the Forester. Practical, affordable, efficient and fun-to-drive - Forester truly ticked every box".

In addition to the Subaru Forester, the 2014 Motor Trend Sport/Utility of the Year competition included twelve other all-new or significantly updated SUVs:

  • Acura MDX
  • Audi Q5
  • BMW X1
  • Buick Encore
  • Dodge Durango
  • Hyundai Santa Fe 
  • Jeep Grand Cherokee 
  • Kia Sorento 
  • Land Rover
  • Range Rover Sport 
  • Mini Paceman S ALL4 
  • Mitsubishi Outlander 
  • Toyota RAV4 

"We are honored to receive the MOTOR TREND Sport/Utility of the Year award for the third time," said Thomas J. Doll, president, and chief operating officer, Subaru of America, Inc. "Our product, engineering, sales and marketing teams all work hard to provide the best products and experiences we can for our owners. Receiving this distinction from MOTOR TREND truly adds credence to our mission." To read the full article, click here


TUDY SHOWS MANY PET CAR SAFETY RESTRAINTS TO BE UNSAFE

Subaru and the Center for Pet Safety Announce Full Study and Crash Testing Results

Sleepypod Clickit Utility Harness Named 2013 Top Performing Harness

Cherry Hill, N.J., October 3, 2013 - Subaru of America, Inc. and the Center for Pet Safety (CPS), announced today the results of a collaborative study to test the effectiveness of pet harnesses marketed with safety claims. Sleepypod's Clickit Utility Harness has been identified as the 2013 Top Performing Harness. The pet harness study was designed by CPS ? a registered 501(c)(3) non-profit research and advocacy organization dedicated to companion animal and consumer safety ? to mirror the same crash tests used to measure the effectiveness of child safety products. The crash tests uncovered serious flaws in many of the popular pet restraints currently on the market, with many resulting in catastrophic failure. The goal of this study is to enforce the importance of driving safely with pets. In addition, the performance data will assist in the development of the first harness safety standard and test protocols that will serve as guidelines to the pet products industry.

There are currently no performance standards or test protocols in the U.S. for pet travel products. While many pet car restraint manufacturers claim to test their products, without uniform test standards and protocols, these claims cannot be substantiated. Recognizing the severity of this issue, Subaru teamed up with CPS to conduct this study in order to ultimately allow consumers to select independently tested pet products and help them to identify top performing brands. The Center for Pet Safety is actively working toward publishing a harness standard later this year.  For full release and images, click here.


SUBARU AMONG ELITE FEW RATED SUPERIOR IN NEW IIHS FRONT CRASH PREVENTION (FCP) TEST 

  • Subaru Legacy sedan and Outback crossover are the only vehicles to receive highest possible score of six points
  • Legacy and Outback are two of seven models from 74 tested to receive highest possible "Superior" rating 
  • In addition, the 2014 Legacy and Outback models are 2013 TSP+ award winners. 

Cherry Hill, N.J., Sept. 27, 2013 - Continuing its strong performance in crash testing, Subaru has two models, the top-selling Subaru Legacy sedan and Outback crossover, rated as "superior" in the new IIHS Front Crash Prevention (FCP) test program. The FCP program was created as a result of research by the Highway Loss Data Institute indicating that forward collision warning and automatic braking systems, such as Subaru's EyeSight system, are helping drivers avoid frontal crashes.   

The Institute rated models with optional or standard front crash prevention systems as superior, advanced or basic, depending on whether they offer autonomous braking, or autobrake, and, if so, how effective it is in tests at 12 and 25 mph.  For the full release, click here.


NEWTOWN MEMORIAL FUND ESTABLISHES 1ST ANNUAL  GOLF OUTING AUG. 13

NEWTOWN, CONN. (May 29, 2013) ? The Newtown  Memorial Fund, Inc., a sustainable fund created to support those affected by  the Sandy Hook

Elementary School tragedy, announced today the First Annual Golf  Outing will be on Tuesday,
  Aug. 13 at Whitney Farms Golf Club, located  at 175 Shelton Road in Monroe. Registration will begin at 11:00 a.m. followed  by lunch and golf with a scramble format. The cost to play is $150 per player  and includes golf / greens fees, lunch, golf cart, cocktail hour, silent  auction, buffet dinner and awards presentation. No golf handicaps are required  for entrance. Non-players may attend the event and purchase dinner tickets for  $50.

Founding Sponsors of the tournament are ZAG  International, L.L.C. and Brooks Brothers Group, Inc.  Prizes will be awarded to the winner and runner  up teams, the closest to the pin, and longest drive. The "Hole in One" prizes  include a $10,000 gift to the ace maker and a $10,000 contribution to The  Newtown Memorial Fund both sponsored by Premier KIA and Subaru of Branford. A  new car will be awarded by Ingersoll Auto of Danbury. Silent auction items  include multiple golf foursomes at prestigious clubs around the country and several  exclusive pieces of sports memorabilia provided by Steiner Sports. All proceeds  generated from the event will benefit the Newtown Memorial Fund.

"Whitney Farms Golf Club is conveniently located  in the neighboring town of Monroe, where Sandy Hook Elementary School students  are currently attending Chalk Hill Elementary," said Brian Mauriello, Founder  of Newtown Memorial Fund, Inc.  "We are so  thankful for the people of Monroe supporting us and we feel at home hosting the  first golf outing here. At the moment we continue to seek corporate Tee  sponsorships, along with items for the silent auction and player's raffle. We  are happy to accept gift registrations in honor of Father's Day, graduations or  individuals wishing to sponsor a first responder foursome. The outcome of this  event will significantly help continue our mission for those affected by  December 14th, and establish a great annual tradition for our organization  and its beneficiaries."

Newtown Memorial Fund, Inc. is the first  locally recognized 501(c)(3) non-profit organization established in response to  the Sandy Hook tragedy. The board of directors consists of local law  enforcement officials, educators, business leaders, and professionals from the  mental health, development and communications industries. Board members include  current and former residents of Newtown.

Tee sponsorships are available for purchase  and range in price from $250- $750. Each sponsor will receive an advertising  sign located at a golf tee, placement in the golf outing brochure, a poster for  use in their place of business and recognition at the awards dinner. For Tee  sponsorship information please contact Vince Mauriello at vince@newtownmemorialfund.org, or  to register online, visit www.newtownmemorialfund.org.  Payment via check can be sent to Newtown Memorial Fund, c/o Golf Outing, PO Box  596, Botsford, C.T. 06404. Space is limited; therefore players are encouraged  to register early.

About Founding  Sponsor - Brooks Brothers Group, Inc.
  Brooks Brothers, an institution that has  shaped the American style of dress through fashion innovation, fine quality,  personal service, and exceptional value in our products--is proud to support a  diverse range of organizations whose values and activities align with the  spirit of their brand heritage and our commitment to Social Purpose. For more  information, visit www.brooksbrothers.com/social-corporate-giving/social-corporate-giving,default,pg.html.

About Founding  Sponsor - ZAG International, LLC.
  ZAG specializes in products and services  for the construction and process industries, and has offices in North America,  Europe and Asia with a dedicated team of industry specialists who have a shared  dynamic vision and a common business philosophy of building long term value  based partnerships with customers and suppliers. For more information, visit www.zaginternational.com.

About Newtown  Memorial Fund, Inc.
  Newtown Memorial Fund, Inc. is a 501(c)(3) non-profit organization whose  mission is to create a sustainable fund to provide for the immediate and ongoing  needs of those affected by the Sandy Hook Elementary School tragedy, to  construct a physical memorial honoring the lives lost on December 14, 2012, and  to establish academic scholarships to honor those lost in this tragedy for  future generations of Newtown students. For additional information about the  organization, or to make a secure and tax-deductible donation via PayPal,  please visit www.newtownmemorialfund.org.


SUBARU REPORTS RECORD-HIGH JULY SALES

  • Company posts best-ever July sales for the Forester, Outback and Impreza models 
  • Subaru sales continue to grow at record pace 

August 1, 2013, Cherry Hill N.J., - Subaru of America, Inc. today reported 35,994 vehicle sales for the month of July, a 43 percent increase over July 2012. The company also posted best-ever July sales for the Forester, Outback and Impreza models. Year-to-date sales for Subaru total 240,591 ? 27 percent higher than the same period in 2012. 

July sales for Forester reached 9841, 52 percent higher than July 2012. Outback and Impreza monthly sales also increased 23 percent and 12 percent, respectively, over July 2012.  For sales release and sales chart, click here.


SUBARU MAY SALES ARE BEST IN COMPANY HISTORY

  •  May sales of 39,892 shatter previous monthly records 
  •  Forester monthly sales increased 38 percent over May 2012 
  •  Subaru year-to-date sales are up 21 percent 

June 3, 2013, Cherry Hill N.J., - Subaru of America, Inc. today reported historic-high vehicle sales of 39,892 for May 2013, shattering previous monthly sales records. May 2013 sales represent a 34 percent increase over May 2012 and the best sales month in company history. Year-to-date sales for Subaru total 165,362 ? a 21 percent increase over the same period in 2012.   

May sales for the all-new 2014 Forester increased 38 percent over May 2012 sales. The 2014 Forester was recently named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS). Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the IIHS. Forester is also the only small SUV to earn an overall rating of "good" in the test.   

Outback sales increased 34 percent in May, with a 10 percent year-to-date increase over 2012. XV Crosstrek sales reached 5,295 for the month of May, a record high for the world's most fuel efficient all-wheel drive crossover.

Subaru announced that a hybrid version of the popular XV Crosstrek will go on sale later this year.  For full press release and sales chart, click here.


New 2014 Subaru Forester is our top-scoring small SUV

May 21, 2013- A new small SUV champion has been named: the 2014 Subaru Forester.   This redesigned model earned an impressive road-test score of 88 points(out of 100 possible), besting last-year's model by eight points and trouncing the previous leader, the Honda CR-V, by 11 points. Yeah, it's that good. Click Here to Read More...


2014 SUBARU FORESTER ACES TOUGH NEW CRASH TEST; EARNS NEW IIHS 2013 TOP SAFETY PICK+ RATING

+ All-new The 2014 Subaru Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the Insurance Institute for Highway Safety 

+ Forester is also the only small SUVs to earn an overall rating of good in the test 

May 16, 2013, Cherry Hill N.J., - Subaru of America, Inc. today announced that the all-new 2014 Forester has received a Top Safety Pick+ (TSP+) award from the Insurance Institute for Highway Safety (IIHS). The 2014 Subaru Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the IIHS. The Forester is the only one of 13 small SUVs to earn an overall rating of good in the test. This is not the first time that the Forester has stood out in a new IIHS crash test. When the Institute first rated small SUVs for side protection in 2003, the Subaru model performed the best and was one of only two vehicles to earn good ratings.  For full press release and images, click here.


Redesigned Subaru Forester aces tough new crash test;
only 2 of 13 small SUVs tested earn Top Safety Pick+

From IIHS.org | May 16, 2013

ARLINGTON, Va. - The 2014 Subaru Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the Insurance Institute for Highway Safety (IIHS). The Forester, the only one of 13 small SUVs to earn an overall rating of good in the test, and the 2013 Mitsubishi Outlander Sport, which earns acceptable, are the latest vehicles to qualify for the Institute's recently inaugurated top honor, Top Safety Pick+. Each of the other 11 SUVs earns either a poor or marginal rating.

"With the redesigned Forester, Subaru's engineers set out to do well in our new test, and they succeeded," says Joe Nolan, the Institute's vice president for vehicle research. "This is exactly how we hoped manufacturers would respond to improve protection for people in these kinds of serious frontal crashes."

This is not the first time that the Forester has stood out in a new IIHS crash test. When the Institute first rated small SUVs for side protection in 2003, the Subaru model performed the best and was one of only two to earn good ratings.

IIHS added the small overlap test to its lineup of vehicle safety evaluations last year. It replicates what happens when the front corner of a vehicle strikes another vehicle or an object like a tree or a utility pole. In the test, 25 percent of a vehicle's front end on the driver side strikes a 5-foot-tall rigid barrier at 40 mph. A 50th percentile male Hybrid III dummy is belted in the driver seat.

Most vehicles today are designed to do well in the government's full-width front crash test and in the Institute's moderate overlap front test, but that is no guarantee of good performance in a small overlap crash. In a 2009 IIHS study of vehicles with good ratings for frontal crash protection, small overlap crashes accounted for nearly a quarter of the frontal crashes involving serious or fatal injury to front seat occupants. In many vehicles the impact at a 25 percent overlap misses the primary structures designed to manage crash energy. That increases the risk of severe damage to or collapse of the occupant compartment structure. Also, vehicles tend to rotate and slide sideways during this type of collision, and that can move the driver's head outboard, away from the protection of the frontal airbag.

Those difficulties were apparent in the small SUV group. Two-thirds of the vehicles had poor ratings for structure, and about half of them were poor or marginal for restraints and kinematics, meaning the dummy's movements weren't well-controlled to prevent contact with hard surfaces.

In one example of poor structure, the front pillar of the Nissan Rogue's door frame was pushed far inside the occupant compartment and after the crash was almost touching the driver seat. The Jeep Patriot was among the worst for restraints and kinematics. The dummy's head slid off the frontal airbag as the steering wheel moved 8 inches up and nearly 6 inches to the right. The side curtain airbag didn't deploy, and the safety belt allowed the dummy's head and torso to move too far forward.

In contrast, the Forester had good ratings for structure, restraints and kinematics, and all four injury measures on the dummy. The airbags worked as intended, and the space around the dummy was well-maintained. The Outlander Sport was acceptable for structure and restraints and kinematics and also had good injury measures.

    
 
The structure of the 2014 Subaru Forester, left, held up well in the small overlap front test. The 2012 Nissan Rogue's poor structural performance was more typical of the small SUVs tested.



The Forester and the Outlander Sport bring the number of Top Safety Pick+ winners to 20. The award is based on performance in the small overlap front test, as well as in the moderate overlap front, side, rollover and rear tests. To qualify, a vehicle must earn good ratings in 4 of the 5 tests and no less than acceptable in the fifth.

IIHS continues to award Top Safety Pick (without the "plus") to vehicles with good ratings in the moderate overlap front, side, rollover and rear tests, regardless of their small overlap ratings. Of the small SUV test group, nine earn TOP SAFETY PICK, including the BMW X1 and the Buick Encore, which are new to the U.S. market for 2013. The others are the Ford Escape, the Honda CR-V, the Hyundai Tucson and its twin, the Kia Sportage, the Mazda CX-5, the Volkswagen Tiguan and the 2014 Patriot. The 2013 Patriot also qualifies for Top Safety Pick when equipped with optional side torso airbags. Another small SUV, the 2013 Toyota RAV4, earns Top Safety Pick, but it won't be put through the small overlap test until later this year. Toyota asked for the delay so it could make changes to the RAV4 to improve performance in the test.

The test group also includes the Rogue and the Jeep Wrangler 2-door. Aside from the Forester, all small SUVs tested are 2013 or 2012 models. The small overlap ratings of the 2012 vehicles carry over to 2013 models because no significant design changes were made.

The Insurance Institute for Highway Safety is an independent, nonprofit scientific and educational organization dedicated to reducing the losses, deaths, injuries and property damage from crashes on the nation's roads. The Institute is wholly supported by auto insurers.

PREMIER SUBARU EARNS SUBARU OF AMERICA 2013 SUBARU STELLAR CARE AWARD

+ Award Recognizes Dealer Excellence in Customer Service

Cherry Hill, NJ. April 29, 2013- Subaru of America, Inc. today announced that Premier Subaru of Branford, CT joins an elite group set to receive the prestigious 2013 Subaru Stellar Care Award.

"The Subaru Stellar Care Award is earned by top ranking Subaru dealers who deliver an exceptional ownership experience to our customers," said Bill Cyphers, senior vice president, sales for Subaru of America. "Award recipients meet the high Stellar Care benchmarks for customer satisfaction, brand representation, and operational excellence. Our brand has enjoyed record sales for the past four years and this success is in large part due to the excellence of our retail body."

"All Subaru dealerships deliver a high quality experience to our customers," said Cyphers. "The Stellar Care Award winners excel in the way they take care of their customers and represent the Subaru brand."

Achieving this highly coveted award requires truly exceptional dedication and Subaru dealers must devote significant time and resources to the customer experience throughout the year. Performance measures for the program range from participation in all customer-focused Subaru programs to maintaining a customerfriendly, inviting facility. Dealers must also achieve outstanding satisfaction scores for all key areas in Sales and Service and demonstrate outstanding performance in Customer Loyalty.

Premier Subaru is located at 150 North Main Street, Branford, CT. For more information, the dealership can be contacted at 203-481-0687 or at www.premiersubaru.com

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, NJ, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 620 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


SUBARU REPORTS BEST-EVER APRIL SALES

+ April 2013 is best April sales month in Subaru history
+ Sales of 32,943 units represent a 25 percent increase over April 2012

CHERRY HILL, N.J., May 1, 2013 - Subaru of America, Inc. today reported 32,943 vehicle sales for April 2013, which represents a 25 percent increase over April 2012 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 125,470? a 17 percent increase over the same period in 2012. These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 ? a first in company history.

April sales for the all-new 2014 Forester increased 65 percent over April 2012 Forester sales. XV Crosstrek and BRZ sales were also notably strong at 4433 and 812, respectively.

"Demand for the all-new 2014 Forester has been especially strong," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "We expect to see sales for the Forester and XV Crosstrek continue to grow throughout the year."


"Our 25 percent increase in sales was primarily driven by the all-new 2014 Forester and strong performance across the rest of the model lines," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "We look forward to adding the XV Crosstrek Hybrid ? Subaru's first-ever hybrid ? to our line-up."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.


Subaru Releases "Launch Control"

+ Action packed new web-series  with an all-access pass behind the scenes of the Subaru Factory Rally and  RallyCross Teams


Cherry Hill, N.J., (April  19, 2013) ?Subaru of America Inc. has  released the first episode of  "Launch Control", a bi-weekly  web video series that chronicles Subaru Rally Team USA and the Subaru PUMA  RallyCross Team as they prepare for and compete in a fast-paced 2013 race  season spanning the globe. With a mix of in-car video, car prep and driver  interviews, "Launch Control" is the story of two teams, everything it takes to  win and everything that gets in the way.

In the debut episode of "Launch  Control," Subaru Rally Team USA driver and defending Rally America Champion  David Higgins is training for the upcoming season at his home in Wales, UK,  while the crew at Vermont Sports Car, the Subaru technical partner managing  both teams, is hard at work in the shop preparing the 2013 Subaru WRX STI team  cars for a the season ahead.

If there is a team that knows  what goes into winning a championship, SRT USA would be it. Subaru's 2012 Rally  America championship victory marked their 2nd in a row and their 6th in seven  years.

RallyCross, on the other hand,  is relatively new for the team. Competing in the emerging Global RallyCross  Championship the team must tackle new venues, new race formats, new rules and  new cars. Challenging the established RallyCross teams from Europe, the  learning curve for team drivers Bucky Lasek, Dave Mirra and team leader and  three-time European RallyCross Champion Sverre Isachsen, has been steep.

"Launch Control" will follow  the trials and triumphs of these two teams throughout their 2013 seasons and  give viewers a behind the scenes look at the efforts of the drivers, engineers  and mechanics as they fight for victories.
"Launch Control" can be viewed  at Subaru of America's YouTube channel youtube.com/Subaru with new episodes  launching every other Wednesday. The series can also be viewed on the Driving  Sports Network which can be found on iTunes, Blip.tv, Roku, Mevio, and DivX TV  among others.


Episode 2 will air on May 1st
View Episode 1:

About Subaru of America,  Inc.
  Subaru of America, Inc. is a  wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered  in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical  All-Wheel Drive vehicles, parts and accessories through a network of more than  600 dealers across the United States. All Subaru products are manufactured in  zero-landfill production plants and Subaru of Indiana Automotive Inc. is the  only U.S. automobile production plant to be designated a backyard wildlife  habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


All 2013 models earned the 2013 Top Safety Pick (TSP)
+ In addition, the 2013 Legacy and Outback models received the all-new 2013 TSP+ award

December 20, 2012, Cherry Hill, N.J., - Continuing its strong performance in crash testing, the 2013MY Subaru Forester, Subaru Impreza, Subaru XV Crosstrek, Subaru Legacy, Subaru BRZ, Subaru Outback, and Subaru Tribeca vehicles have received the 2013 Insurance Institute for Highway Safety (IIHS) Top Safety Pick award (TSP).

Furthermore, the 2013 Subaru Legacy and Subaru Outback are the first Subaru vehicles to have been tested for the Institute's 2013 "TSP+" award which requires good ratings for occupant protection in at least 4 of 5 IIHS evaluations, with no less than acceptable in any test. Both vehicles are now rated as TSP+.

"The strong ratings of our products in IIHS testing supports Subaru's belief in safety" said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Having 100% of our models listed as IIHS Top Safety Picks and now the Legacy and Outback models tested to TSP+ status demonstrates that."
For full sales release and sales chart; click here.

 

SUBARU OF AMERICA, INC. REPORTS BEST NOVEMBER SALES IN COMPANY HISTORY

- November 2012 sales increase 60 percent over November 2011
- Subaru year-to-date sales increase 28 percent
- Best November for Outback, Legacy and Impreza models

Cherry Hill, N.J. -  Subaru of America, Inc. today reported 28,206 sales for the month of November, a 60 percent increase over November 2011. The company also announced record-breaking annual sales of 299,788 vehicles which represent a 28 percent increase over 2011 and just 222 vehicles short of achieving 300,000 sales for the first time in company history. Following the November close, on Dec. 1, 2012, Subaru achieved the 300,000th sales milestone for the first time in company history.
   
Outback, Legacy and Impreza models experienced the best November sales month in history. Year-to-date sales for Impreza have increased 184 percent over 2011. Year-to-date sales for newly-refreshed Outback and Legacy models have increased 16 percent and 14 percent respectively. The new BRZ and XV Crosstrek models also added 2,587 incremental sales for the month of November.
 
"With such strong November sales, Subaru annual sales should exceed 330,000 vehicles -- which would represent a 24 percent increase over our 2011 record sales of 266,989 vehicles," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "This has been another exciting, record-breaking month for Subaru."

Carline
Nov-12
Nov-11
% Chg
Nov-12
Nov-11
% Chg
MTD
MTD
MTD
YTD
YTD
YTD
Forester
5703
5829
-2.2%
67583
67595
0.0%
Impreza
4552
182
2401.1%
62312
21927
184.2%
Impreza WRX
1353
1230
10.0%
11982
12548
-4.5%
Legacy
3723
2892
28.7%
42910
37776
13.6%
Outback
10124
7293
38.8%
105481
90975
16%
Tribeca
164
231
-29.0%
1886
2467
-23.6%
BRZ
527
0
0.0%
3647
0
0.0%
XV Crosstrek
2060
0
0.0%
3987
0
0.0%
TOTAL
28206
17657
59.7%
299788
233288
28.5%
 
  "While Subaru has the industry's highest customer loyalty, we are also seeing record levels of first-time Subaru buyers -- which has significantly contributed to our sales growth this year," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.



SUBARU INTRODUCES ALL-NEW 2014 FORESTER® CROSSOVER SUV AT LOS ANGELES AUTO SHOW (Short Version)

  • All-new design with improved performance, economy, comfort and space
  • Up to 32 mpg estimated highway fuel economy
  • New 250-hp direct-injection turbocharged 2.0-liter BOXER engine available
  • New 6-speed manual transmission for 2.5i models
  • New Lineartronic® CVT, with 2.0XT also featuring 6-speed and 8-speed manual shift modes
  • Enhanced Active AWD system with X-Mode and Hill Descent Control
  • Available EyeSight® driver assist technology

 

Los Angeles, Calif. -  Subaru of America, Inc. today introduced the all-new 2014 Forester, the fourth generation of its popular all-wheel drive crossover SUV, at the Los Angeles Auto Show. The 2014 Forester debuts a bolder exterior design and roomier interior, along with improved performance and higher fuel economy across the line. The 2014 Forester arrives in Subaru dealerships next spring.

The five-passenger 2014 Subaru Forester is a total re-design of the acclaimed crossover SUV that's built a strong reputation for safety, performance, dependability and versatility. With virtually the same footprint as the outgoing model, the 2014 Forester offers expanded room, comfort and utility. A new 250-horsepower 2.0-liter direct-injection turbocharged BOXER engine leads the line, which will also include models powered by a 170-horsepower 2.5-liter naturally aspirated BOXER engine.

As with all previous Forester models, the 2014 version comes standard with Subaru Symmetrical All-Wheel Drive, a distinction from competitive models that come with front-wheel drive as standard and offer all-wheel drive as an extra-cost option. The 2014 Forester will jump to the head of its segment in all-wheel drive fuel economy, with the 2.5i models with the CVT achieving manufacturer-estimated fuel economy ratings of 24 mpg city / 32 mpg highway / 27 mpg combined.

The 2014 Forester combines evolutionary design themes with sharply defined new details in an all-new body. The 2.0XT models feature an exclusive aggressive looking sport design front bumper along with a one-piece mesh style grille and chrome-rimmed fog light bezels.

The 2014 Forester is built on a new platform featuring a 0.9-inch longer wheelbase (now 103.9 inches). Vehicle length is increased by just 1.4-inch, and width by 0.6-in., yet thanks to Subaru's mastery of efficient vehicle packaging, the 2014 Forester offers notable gains in roominess, particularly in the rear seat, where legroom is now 41.7 inches. Higher seat hip points, a lower center tunnel and shorter front console also provide greater legroom and comfort for the center rear seat passenger. Maximum rear cargo area room with the 60/40 split rear seatbacks lowered is now 74.7 cu. ft., which is among the best in class.

The 2014 Forester 2.5i model will be available in base, Premium, Limited and top-line Touring versions. The turbocharged Forester 2.0XT will be offered in the Premium and Touring versions. The 2.5i models offer a choice between a new 6-speed manual transmission and the Subaru Lineartronic continuously variable transmission (CVT) that is also used in the Subaru Impreza®, Legacy® and Outback® models. A high-torque version of the CVT is standard in the Forester 2.0XT models, where it features 6-speed and 8-speed manual shift modes with steering wheel paddle switches.

High-line 2014 Forester models equipped with the CVT also feature new X-Mode control for the Symmetrical All-Wheel Drive and Hill Descent Control to provide extra control in certain driving conditions. New safety features for all 2014 Forester models include anti-whiplash front seats, a driver's knee airbag, Brake Override and an impact-sensing fuel system cutoff.

For all 2014 Forester models, a new Electric Power Assisted Steering (EPAS) system contributes to fuel efficiency and also provides excellent feedback to the driver. In addition to the turbo engine, the 2.0XT models deliver sharper handling responses from a sport-tuned suspension with 18-inch wheels, and the 2.0XT also features larger brakes than the 2.5i models, with ventilated front and rear rotors.

The Forester's four-wheel independent suspension system delivers agile handling and a highly compliant ride quality. The 8.7 inches of ground clearance is higher than for many crossovers and SUVs. Yet, the Forester maintains a comfortably easy and low step-in, enhanced in the 2014 model by wider-opening rear doors and by side sills that are 2 inches lower than before.

The 2014 Forester debuts new amenities and conveniences, along with more upscale luxury features on high-line models. All but the base 2.5i model come with a standard rear vision camera and color multi-function display. New available features include a power rear liftgate with automatic close, Keyless Access and Start and the EyeSight driver assist system. Using a stereo camera system developed by Subaru, rather than radar, EyeSight integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning.

The available touch-screen navigation system offers smartphone integration with Aha® smartphone integration features. The top-line Touring models come standard with the navigation system plus an eight-speaker, 440-watt harman/kardon® audio system.

Are Subarus the best cars money can buy?

Subaru's latest models are winning the highest marks for quality and safety. Here's how the tiny, quirky, artisanal car maker does it.

By Alex Taylor III, senior editor-at-large

FORTUNE -- By the usual measurements, Subaru should be no more than an afterthought in the U.S. car market. It sells just seven car and crossover models and accounts for a slim 2.3% of U.S. auto sales. By itself, the Toyota Camry outsells the entire Subaru lineup. For years Subaru has been essentially a regional brand -- strong in the Northeast and Northwest but unknown in the rest of the country. No overnight success, Subaru of America -- the U.S. arm of Japan's Fuji Heavy Industries -- began selling cars in the U.S. 44 years ago and still ranks only 12th in size. Hyundai and Kia, which arrived two decades later, have developed broader product lines and sell several times more vehicles.

Yet Subaru has racked up more endorsements by independent arbiters of automotive quality and safety than just about any other manufacturer. Consumer Reports rates Subaru above Mercedes-Benz, BMW, and every other manufacturer in performance, comfort, utility, and reliability, and says the company makes the best cars in America. ALG (formerly Automotive Lease Guide), the industry's arbiter of residual value and used-car prices, named Subaru the leader in retained value among mainstream brands. And after crash tests, the Insurance Institute for Highway Safety made Subaru a top safety pick across its entire product line, a distinction no other manufacturer can claim.

Fueled by this trifecta of achievements, just about everything Subaru sells is flying off dealers' lots this year. Despite a chronic shortage of inventory, the company has been breaking monthly sales records with regularity, and sales for the year are up 26% compared with last year's -- nearly double the 14% gain for the industry as a whole. Hurricane Sandy struck right in the heart of Subaru's customer base, yet the little car company saw sales jump 30% in October, vs. the industry's 7%.

What Subaru has done is to make itself into the first automaker that could be described as artisanal -- focused, individualistic, and really good at a very few things. With only limited resources, Subaru has made smart bets on features like all-wheel drive, developed memorable marketing and advertising that set it apart from the competition, and learned more about its customers than any other automaker. In appealing to them by geography, lifestyle, and, at times, sexual orientation, it has built the deepest loyalty in the car business. The company understands itself so well that for years its advertising tag line was the self-referential It's what makes a Subaru, a Subaru.

So resilient is the appeal of its brand name that Subaru has managed the feat of stretching it over wildly different models. One of this year's fastest-selling cars has been Subaru's compact Impreza sedan and hatchback. Newly redesigned and with a base price under $18,000, it has young families and first-time buyers queuing up to take advantage of its improved fuel economy, updated styling, and roomier interior. Sales have doubled from a year ago, and dealers have less than a two-week supply. At the opposite end of the functionality spectrum is another red-hot seller, the Subaru BRZ. A modern interpretation of the classic sports car, the two-plus-two coupe features out-there styling and racetrack handling that appeal to men of a certain age. So many are going out the door at prices starting at $25,000 that the days' supply at the beginning of September had shrunk to 11.

It's unusual for any car company, let alone one as tiny as Subaru, to have two hit models at once.

Today Subaru finds itself in a market sweet spot that produces outsize profits because, like an NFL receiver, it has learned how to work the seams. In the overcrowded midsize segment, for instance, Subaru sidesteps heavyweights like CamryAccord, and Altima by equipping the Legacy with all-wheel drive (AWD), which the others don't offer. It can dodge expensive incentives because its cars are in short supply and its relatively affluent buyers are less sensitive to promotions. In August, Subaru spent just $857 per car on incentives; only Porsche spent less. Edmunds.com senior analyst Jessica Caldwell says Subaru customers are generally capable of affording a more expensive vehicle, don't buy strictly on price, and continue shopping even when the economy takes a dive.

Even so, life isn't easy for Subaru or its corporate parent, Japan's Fuji Heavy Industries. They are minnows in an industry where size counts. Don't look in Subaru's lineup for any minicars the size of the Honda Fit or for full-size ones like the Toyota Avalon either. All Subaru cars and crossovers are based on just two platforms (General Motors (GM) has 30!), and the vehicles range in size only from subcompact to midsize. Subaru needed to form a partnership with Toyota (TM) to make the BRZ economical. Subaru did most of the engineering and provided the engine, but Toyota created the design and markets an almost identical version called the Scion FR-S.

Tom Doll, Subaru's top U.S. executive, in a Forester   

Tom Doll, Subaru's top U.S. executive, in a Forester

Small size hurts when a new model like the awkward seven-passenger Tribeca fails to gain a foothold. It's also hard for a small car maker to keep on top of new technology. Subaru's signature four-cylinder boxer design is two decades old, and the company's first hybrid car won't come out until next year, 15 years afterToyota's Prius went on sale. Subaru suffered a near catastrophe when the earthquake and tsunami in March 2011 closed factories in Japan for four weeks and interrupted the flow of parts to its sole U.S. plant, in Lafayette, Ind. Dealers were starved for cars. Used to operating with 32,000 cars on the ground, Subaru saw its inventories drop to 17,000, pummeling sales.

Subaru recovered but now faces fresh challenges. It needs to catch up with competitors by developing fuel-efficient powertrains across its lineup, opening more factories outside Japan to spread its currency risk, and expanding its U.S. sales footprint. And it has to keep looking over its shoulder. Fast-rising Volkswagen poached Subaru's top marketing executive a year ago, and according to industry reports, VW is considering a new crossover with ride height, bumpers, and wheel-arch cladding that takes dead aim at Subaru's most popular models.

So Subaru will have to find new ways to differentiate itself, which shouldn't be much of a stretch. Since its founding, it has always gone its own way. Its headquarters are in a New Jersey suburb, several thousand miles away from its Japanese competitors in Southern California. While former sales managers and marketing experts sit atop most import car companies, Subaru's highest American executive is an accountant who started at the company as an assistant treasurer. And Subaru's product history is studded with oddities like the BRAT, a mini-pickup with rear-facing jump seats bolted to the rear bed to circumvent a tariff known as the chicken tax; the Justy, whichTop Gear said manages the impressive feat of being as boring as its name promises; and the Baja, a station wagon, built with an open cargo bed in place of a rear compartment, which one reviewer compared to a platypus.

MORE: The Subaru BRZ - a sportscar in the classic mode

Subaru of America was started in 1968 by two entrepreneurs, Malcolm Bricklin and Harvey Lamm, who contracted with Fuji Heavy to import cars as the initial wave of Japanese imports was washing onto U.S. shores. Their first car was the 360, a minicar with a 25-horsepower engine that needed 37 seconds to get from zero to 50 miles per hour; Consumer Reports called it the Most Unsafe Car in America. But by selling distributorships, SOA went on to become the only import car company that was publicly traded; it made small fortunes for its two founders. Bricklin went on to build his own eponymous safety car, imported Fiats and Yugos, and was last seen trying to make a deal to import China-built Cherys.

Despite its rocky start, Subaru clung to its tiny niche like a freestyle rock climber on El Capitan. It introduced an AWD system in 1972 and continually upgraded its boxer engine. Its marketing and advertising cleverly exploited the brand's offbeat appeal. After it won the endorsement of the U.S. ski team in 1976, the company broadcast a commercial showing a Subaru driving up a snow-covered ski jump. Subaru was also a pioneer in reaching out to gays and lesbians, recently advertising on television shows like The L Word.

Still, its existence remained precarious. Subaru nearly collapsed in the 1980s when it tried to challenge Toyota, Honda, and Nissan in the mainstream car market with a lineup of sedans and sports cars sold under the slogan Inexpensive and built to stay that way. When the yen rose late in the decade, the price of made-in-Japan Subarus exploded, and its high-volume strategy collapsed. Its sales, which had peaked in 1986 at 183,242, fell all the way to 100,407 by 1995, and nobody would have been surprised if Subaru had left the U.S. market. (This year sales are expected to be 325,000.)

 
Subaru advertising has emphasized the cars' offbeat -- and off-the-road -- appeal. 
 

Subaru advertising has emphasized the cars' offbeat -- and off-the-road -- appeal.

Instead, it made two important decisions that continue to resonate today. It decided to equip all the vehicles it sold in America with all-wheel drive. It also created a high-trim version of its Legacy station wagon with SUV design cues, named it the Outback, and hired Paul Hogan of Crocodile Dundee fame as its spokesperson. Billed as the world's first sport-utility wagon, the Outback was slow to catch on, but its sales have grown fourfold since 1996. It has gradually morphed from a station wagon into a true crossover -- high roof, raised suspension, beefy bumpers -- but remains Subaru's biggest seller.

Subaru was becoming known as a quirky, likable product with a workaday attitude. But awareness and sales slipped throughout the 1990s and early 2000s, in part because Fuji had decided that Subaru's AWD technology deserved a premium price. Even though the Subaru brand was soundly locked in the Japanese mid-tier along with Mazda and Mitsubishi, Fuji felt that since its car was technically equivalent to an Audi, it should sell for a similar price. It took some convincing by American executives, but in 2007 the pricing was gradually readjusted, smoothing transactions on the sales floor and improving resale values. When the 2009 Forester was introduced, for instance, the base price was cut by $1,200.

Sales responded to the change almost immediately, and by 2010 Subaru had passed 260,000 vehicles a year. The repricing was a victory for executive vice president Tom Doll, a 30-year Subaru vet and its top American executive, who had long argued for the change. Methodical and even-keeled, Doll joined Subaru after five years at the old Big Eight accounting firm of Arthur Young, and rose steadily through the company in treasury operations, strategic planning, and finance. Doll knows Subaru so thoroughly that he now serves as both chief operating officer and chief financial officer -- an unusual doubling of responsibilities for an executive in an $8 billion company. He runs it by the book. We like to play it straight, he says. We don't goof around.

MORE: 7 cars that fit the Subaru personality

Under Doll, Subaru is executing a strategy of controlled expansion designed to boost unit sales and build profit margins. It has created an Outback-like version of the Impreza called the XV Crosstrek that it will sell for a premium price after raising the suspension and adding new bumpers and plastic body cladding. And it is giving its performance models, now known as the Impreza WRX and Impreza WRXSTI, standalone identities by dropping the Impreza name. The move should boost brand recognition in places like Southern California, where these high-horsepower cars with bulging hood scoops and flared stabilizer wings are Subaru's highest-profile vehicles, and also make it easier to justify the $8,000 price bump over the standard Impreza model.

Asked what's missing from his model lineup, Doll says a seven-passenger vehicle. In a rare misfire, Subaru put on sale the B9 Tribeca, a midsize crossover, in 2005. Aside from its unfortunate name, the Tribeca introduced what was intended to be a new design language with a rounded body and odd triangular grille. The B9 part of the name was dropped, and the ungainly design got a quick face-lift, but the Tribeca has never caught on. Doll blames its failure partly on the seven-passenger designation; the two seats in the third row aren't big enough to fit adults comfortably.

Doll is trying to expand Subaru's geographic base. He aims to generate 20% of sales in Sun Belt states in the next two years, up from 9% two years ago and 15% now. He has been scooping up former Saturn dealers, adding eight in the Carolinas and Florida. Subaru is shooting for a nationwide network of 630 dealers by 2015, compared with 620 today.

Subaru is slowly building its manufacturing capability in the U.S. At the Lafayette plant, it is investing $75 million in a 52,000-square-foot addition to the body-assembly section this summer. That will increase the plant's capacity to 180,000 vehicles a year, vs. 156,000 now.

With Subaru on a path to reach its U.S. sales goal of 320,000 units for 2012, Doll has mapped out a strategy that he expects will lead to sales of 350,000 units by 2016 while maintaining a market share of at least 2%. He's not changing his philosophy: The inventory of cars will remain tight. Subaru is currently running with a 45-day supply, compared with the 65 days that are considered optimal in the auto industry, and Doll plans to keep it that way. Inventory is the kiss of death and the root of all evil, he says, only half-jokingly.

His expansion plans are getting a boost from Fuji, which is crashing a program to modernize its technology with the aim of boosting fleet-wide fuel efficiency by 30% by 2015. It has introduced a third-generation boxer engine (Subaru's first entirely new engine in 20 years), and is developing hybrid powertrains and fuel-thrifty continuously variable transmissions (CVTs).

The success of the BRZ underlines one question mark about the future of Subaru that could be both an asset and a liability: its ties with Toyota. Besides designing the sports car and sharing space in the Indiana plant, Toyota owns 16.5% of Fuji Heavy, having doubled its stake in 2008. Further cooperation could give Subaru access to technology and speed its expansion into global markets. The risk, of course, is that the giant company would squeeze the individuality out of the smaller one. The partnership will be successful only if Toyota remembers what makes a Subaru a Subaru. It is a lesson that has taken Subaru a long time to learn and one that it has no intention of forgetting now.

This story is from the December 3, 2012 issue of Fortune

Premier Subaru and Premier KIA are proud sponsors of the West Haven Apple Festival on Friday, October 12, 2012 through Sunday, October 14, 2012 on the West Haven Green.  

The Apple Festival is one of the largest annual events in West Haven and is a key fundraiser for the First Congregational Church of West Haven.

Activities include a car show, craft vendors, food, rides, apple barrel, home-made baked goods and much more.  In addition, there are bands throughout the event, including:

Hours are: Friday 10/12, 5:30 - 9:30
Tim Wrightington opening act with music from the 50's and 60's
Classic Car Show
Fools on A Hill (Beatles Music)

Saturday: 10:30 - 9:30

WHHS Dance Team
An't No Thing
Vinny Carr
Big Tom  (The Ellwoods)
Top Hat Dance Studio
McCarthy Kids Band
Geordann Daguplo
Jimmy "D' Donegan
The Benders

"Touch A Truck"
Fire Trucks
National Guard
Smoke House
WHPD Canine Unit

Sunday: Noon - 7:00

Chris and Howie
For Serious
Accoustic Set
John Ciambriello Band

We hope you join Premier Subaru and Premier KIA at the West Haven Apple Festival.


All-new 2013 Subaru BRZ Awarded IIHS 2012 TOP SAFETY PICK

- New Subaru BRZ sports car earned highest-possible rating in IIHS evaluations
- Subaru remains the only car manufacturer with 2012 IIHS TOP SAFETY PICKs for all models

CHERRY HILL, N.J., Sept. 10, 2012 /PRNewswire/ -- Subaru of America, Inc. today announced that the Insurance Institute for Highway Safety (IIHS) has recognized the all-new 2013 Subaru BRZ as a 2012 TOP SAFETY PICK.  Subaru remains the only manufacturer with 2012 IIHS TOP SAFETY PICKs for all models.

The all-new 2013 BRZ earned a "good" rating ? the top rank ? in the moderate overlap frontal, side, rollover and rear impact evaluations.

"With BRZ, Subaru has brought back the affordable sports car; and FHI engineering in the product has led not only to great driving fun but also top safety marks," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are passionate and uncompromising in our commitment to safety.  Subaru is thrilled to continue as an industry leader in this area." 
The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.

"For three years running, Subaru is the only automotive manufacturer with the distinction of earning IIHS TOP SAFETY PICK awards for every model it builds," said Institute president Adrian Lund. "It's tough to win, and we commend Subaru for making safety a top priority."

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of a moderate overlap frontal crash test. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.


For the first time, Subaru earned the top score in Consumer Reports' automaker report cards


>> Click here to read the full article on Consumer Reports Website. 

Subaru Releases New 2013 Outback and Legacy Digital Brochures

- Digital Brochures now available via newly-launched Subaru Dynamic Brochure Facebook Tab
- 2013 Subaru iPad apps will soon arrive at iTunes store for go-anywhere, interactive experience

CHERRY HILL, N.J., July 31, 2012 /PRNewswire/ -- Subaru of America, Inc. has announced the release of its Dynamic Digital Brochures for the 2013 Outback and Legacy vehicles, with the iPad® applications soon to follow. The brochures can be downloaded now at Subaru.com and under a new tab on the Subaru Facebook page. The 2013 Outback and Legacy Digital Brochure iPad® apps will soon join other Subaru iPad applications currently available for free download at the iTunes® store.

(Photo:  //photos.prnewswire.com/prnh/20120731/PH49876 )
(Logo:  //photos.prnewswire.com/prnh/20080325/SUBARULOGO )

"As innovations change the ways consumers receive information, Subaru continues to provide highly informative and interactive experiences from almost anywhere through the convenience of a desktop PC, laptop or iPad®," said Subaru Brochures Manager Sondra Shiffer.

Inside the virtual pages, consumers can:

  • learn about the newest SUBARU BOXER® engine offered in both models
  • discover a demonstration of the improved fuel efficiency from the refined Lineartronic® CVT
  • watch videos of the new EyeSight® driver-assist technology that helps make a safe Subaru even safer


They also highlight the new Navigation System features, Symmetrical AWD capabilities, and include vibrant, detailed 360-degree views of the restyled exterior and interior where consumers can experiment with color choices and interior trims.


The 2013 Subaru iPad® apps and Dynamic Digital Brochures continue the commitment of environmentally friendly practices by reducing paper usage, energy consumption, inks and production waste. Beyond the environmental benefits, they offer consumers additional ways to compare models, experience the Subaru brand and share their experience.

Consumers will find these free downloads at:


News Release Issued: July 3, 2012 11:33 AM EDT

Subaru of America, Inc. Breaks June Sales Record

- June marks seventh consecutive month of sales gains for the brand
- June sales increase 40 percent over prior month
- Subaru year-to-date sales are up 24 percent

CHERRY HILL, N.J., July 3, 2012 /PRNewswire/ -- Subaru of America, Inc. today reported record sales for June 2012 of 27,702 vehicles, a 40 percent gain over June 2011.  The company also reported year-to-date sales of 164,304 ? a 24 percent gain over prior year.

June sales for the all-new 2012 Impreza continue to climb.  Sales for the 36 MPG all-wheel drive Impreza are up 146 percent over June 2011. Outback and Legacy models also enjoyed 17 and 12 percent month-over-month gains, respectively.

"Subaru is celebrating the half-year mark with another month of consecutive sales gains," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our brand is poised for a record-breaking summer and another record-breaking year."

"Consumers value reliability, safety, fuel efficiency and performance; car shoppers are turning to Subaru because we deliver on those values," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "A seventh consecutive month of sales gains clearly indicates that our line-up of sedans and crossover vehicles ? and our new BRZ sports car ? are hitting the sweet spot for consumers."

About Subaru of America, Inc. 

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.


PREMIER SUBARU PLEASED TO ANNOUNCE THE ARRIVAL OF THE 2013 SUBARU BRZ

May 8, 2012 - Premier Subaru, one of America's largest Subaru dealerships, located in Branford, Connecticut (06405 for those using GPS navigation) is pleased to announce the Subaru BRZ.

The buzz has been building, the customer order accumulating and the press has been praising and now it is time for the Subaru BRZ to take center stage.

Engineers at Fuji Heavy Industries developed BRZ to be the best handling, lightweight sports car in the world.  BRZ represents the engineering soul of Subaru.  The BRZ is the finest example of a classic sports car in the market today.  Like all other Subaru models, the BRZ offers outstanding value.  It starts with a new Subaru Boxer 2.0L DOHC engine that combines direct and port fuel injection with a Dual Active Valve control system to produce 200 hp without a turbo charger.  Its low engine placement, well tuned Electric Power Assisted Steering, a sport-tuned - fully independent suspension, Torsen Limited Slip differential, rear wheel drive and 215/45/R17 summer performance tires provide a pure sports car experience.

USA Today says (March 30, 2012) BRZ is exotic and affordable; and oh, please more like this.  Not only is BRZ a graceful coupe, it is also a knockout on the street, yanking heads around in double takes.  BRZ has a nifty row of switches and a sweet interior.

Wall Street Journal - (March 24, 2012) The BRZ is a handful of sports coupe sunshine that does something brilliant, even revolutionary; it feels fast...clever design choices, from the engine to the tires, make the highly fun BRZ driver like a far speedier car...The BRZ is an absolute riot to drive.

Premier Subaru is proud to have one of the largest available allocations of this limited production sports coupe.


Subaru of America Announces Pricing for 2013 BRZ - All-new Sports Car starts at $25,495

Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595.Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.


SUBARU OF AMERICA REPORTS RECORD SALES FOR APRIL, 2012

May 2, 2012 - Subaru of America, Inc. today reported record sales for April 2012 of 26,310 vehicles, a six percent gain over April 2011. The company also reported year-to-date sales of 106,878, a 16 percent gain over prior year.

Year-to-date sedan sales for the brand have also increased with the all-new Impreza up 157 percent over prior year and Legacy sales up 12 percent.

Subaru sales have exceeded 100,000 in four months ? a first in our company's 44 year history, said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. With new vehicle introductions on the horizon, we expect 2012 to be another banner year for our brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

Carline

Apr-12

Apr-11

% Chg

Apr-12

Apr-11

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

5666

6714

-15.61%

22540

26483

-14.89%

Impreza

6791

3029

124.20%

27891

10816

157.87%

Impreza WRX

1352

1338

1.05%

4181

4921

-15.04%

Legacy

3799

3975

-4.43%

15916

14195

12.12%

Outback

8548

9465

-9.69%

35608

34894

2.05%

Tribeca

154

241

-36.10%

742

910

-18.46%

TOTAL

26310

24762

6.25%

106878

92219

15.90%

More people than ever are shopping the Subaru brand, said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. The all-new Impreza continues its very strong launch and we are working to match demand with supply. This positive sales momentum will certainly continue throughout the year.


Premier Subaru & Premier KIA to Sponsor The 29th Annual University of New Haven Scholarship Ball

Branford, CT - Premier Subaru and Premier KIA have collectively announced that they will sponsor the 29th annual University of New Haven Scholarship Ball.  The ball will be held on Saturday, April 21, 2012 on the main campus of the University of New Haven.

Each year, the University of New Haven Scholarship Ball celebrates the accomplishments of distinquished alumni and raises much needed funds for deserving students who otherwise would not be able to pursue a college education.

The 2010 Scholarship Ball raised more than $860,000 to support scholarships and the Henry C. Lee Institute of Forensic Science.

Additional information on the University of New Haven Scholarship Ball can be found by clicking this link.


 Subaru Begins Production Of The 2013 Subaru BRZ

March 16, 2012 Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86.

FHI and TMC first agreed on business collaboration in Oct. 2005. After the companies expanded their cooperative ties with new agreements related to development and production in April 2008, they then began four years of development. The completion of this joint-development product also marks a great achievement of the alliance between FHI and TMC.

At the ceremony, TMC President Akio Toyoda said, I would like to express my sincere appreciation to the ceaseless efforts of all FHI people and staff who were involved in the development, production and preparations for both models. The Subaru BRZ and Toyota 86 would not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005 and now I'm delighted to see that our alliance surely bore fruit.

FHI President Yasuyuki Yoshinaga, after extending his gratitude to all participants at the ceremony, said, The car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our 'select and focus' approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come.

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013.

FHI offers Enjoyment and Peace of Mind to its customers through the Subaru brand statement Confidence in Motion and its consistent approach to Engineering Excellence.

Following very positive reviews, the highly anticipated BRZ goes on sale in the United States, spring 2012.


Premier Subaru to Accept Preorders on All New Subaru BRZ

Premier Subaru in Branford, Connecticut, one of America's largest Subaru dealerships, as well as a Subaru Stellar Care Dealer, has announced that it is taking preorders on the all-new 2013 Subaru BRZ.

The all-new 2013 Subaru BRZ is expected to arrive in May, 2012. The car will be a very limited production vehicle for Subaru, with less than 6,000 units nationally for the 2013 model year. Premier Subaru has commtted the internal resources to ensure that the dealership is a leader in BRZ sales and support.

About the 2013 Subaru BRZ

The recent sports car trend has been to focus on ultimate power, luxury and performance. As a result, many sports cars have grown heavier and more expensive. Seeking a pure sports car for road and track driving Subaru followed a purist approach to engineering the 2013 BRZ.

Using a large proportion of high-tensile steel, with aluminum for the hood, the 2013 Subaru BRZ weighs an estimated 2,762 pounds for the U.S production models, making it the lightest closed rear-wheel drive sports car in the U.S. market today. Comparing the BRZ to a few notable current sports cars, the BRZ weighs about 160 pounds less than the Porsche Cayman, about 300 pounds less than the Lotus Evora and is more than 500 pounds lighter than a Hyundai Genesis coupe.

Critical to its agile handling, the Subaru BRZ has one of the lowest centers of gravity of any production car in the world at just 18.1 inches. The Subaru BOXER engine design, with its inherently low height and its mass concentrated low in the package, contributes to a low center of gravity in all Subaru models. For the BRZ, Subaru took maximum advantage of this characteristic. A rear-wheel drive configuration allows placement of the engine lower and farther back in the BRZ than in any other Subaru model in order to attain the best possible center of gravity and polar moment of inertia. Compared to the all-new Subaru Impreza, for example, the BRZ's BOXER engine sits 9.5 inches farther back. Moving the engine closer to the center of the chassis also helped make the BRZ itself quite compact, at just 166.7 inches long on a 101.2-inch wheelbase.

The all-new Subaru FA-Series 2.0-liter Boxer engine was engineered specifically for the BRZ to help achieve the car's ultra-low center of gravity package. The engine was made more compact than the FB 2.0-liter Impreza engine by such means as developing a shorter intake manifold and a shallower oil pan. Compared to the FB 2.0-liter engine in the Subaru Impreza, the engine in the BRZ is mounted about 2.4 inches lower, but due to the engine's lower overall height it sits 5 inches lower overall. In addition, under-hood components were located to optimize the car's balance, including tilting the radiator back 17 degrees and moving the battery to the back of the engine compartment.

All-new 200-Horsepower BOXER Engine

The Subaru BRZ is powered by an all-new FA-Series BOXER engine that is not shared with other Subaru models. Fundamental to true sports car character, the 2.0-liter engine combines light weight with high strength, high compression and high-revving responsiveness. The 4-2-1 exhaust exits with dual outlets, and the system has been tuned for a throaty sound. Directing some of the intake sound into the cabin also adds to the performance-tuned feeling of the car.

The Subaru BRZ engine has a true square architecture, meaning that its bore and stroke dimensions are each the same, in this case 3.38 inches (86mm). That gives the BRZ engine a quick-revving nature, with a 7,400-rpm redline. Yet, the engine's broad torque curve, which peaks at an estimated 150 lb.-ft. and offers a strong midrange, makes the BRZ feel responsive in daily driving.

The Subaru BRZ BOXER engine employs the Toyota D-4S fuel injection system, which uniquely combines direct injection and port injection technology. A direct-type fuel-injection system, which sprays fuel directly into the combustion chambers rather than upstream into the ports, provides a cooling effect in the cylinders. That enables use of a very high compression ratio (12.5:1 for the Subaru BRZ engine) to extract maximum energy from the fuel. In light- and medium-load conditions, the system's port fuel injectors help produce precise combustion, increasing performance and efficiency.

Choice of Six-Speed Transmissions

The driving enthusiast can choose between a new six-speed manual and optional six-speed automatic transmission in the 2013 Subaru BRZ. Both transmissions have been engineered and tuned to maximize performance and driving feel. The six-speed manual presents the driver with a short-throw shift lever, and the pedals have been optimized for heel-and-toe downshifting. Triple-cone synchronizers on first through third gears help ensure durability. Clutch effort and pedal rake, as well, have been tuned to make this an ideal sports car manual shift.

The optional paddle-shift six-speed automatic transmission offers no-compromise performance in the Subaru BRZ. The driver can select Sport mode from a switch on the center console for quicker, firmer automatic shifts. Or, the driver can move the console mounted shifter from D to M and then shift manually using the shifter handle or the steering wheel paddle shifters. Downshift blipping control enhances the more direct sports car experience.

All-New Subaru Platform

The Subaru BRZ is built on an entirely new platform and shares just a few parts with other Subaru models, but shares suspension architecture with the new Impreza and WRX STI. Effective use of high-tensile steel in the car's upper structure contributes to its low center of gravity. Chassis tuning takes maximum advantage of the BRZ's ultra-low center of gravity and high-strength body structure.

The front suspension uses struts and coil springs to keep weight low. The front struts were mounted low and optimized for a low hood line while retaining a long stroke for ideal handling and ride quality. The new, exclusively designed double-wishbone rear suspension system provides outstanding bump absorption to enhance tire grip over varied surfaces. Electric power steering, which reduces weight and load on the engine compared to hydraulic power steering, has been tuned for excellent feedback. The quick 13:1 steering ratio and 14.4-inch diameter steering wheel endow the Subaru BRZ with extremely quick steering response.

The BRZ, like all current Subaru models, employs the brand's proven Ring Shaped Reinforcement Frame body structure for occupant safety. Giving the BRZ a stiff body structure and ultra-low center of gravity allowed Subaru to tune the suspension for both agility and compliant ride quality. That tuning, along with the car's low weight, allowed Subaru to specify 215/45R17 tires that reduce wheel/tire weight and therefore unsprung weight. A standard TORSEN® limited-slip differential helps the inside wheel maintain traction during hard cornering. For track driving, the standard Vehicle Stability Control (VSC) stability and traction system offers the driver five different settings.

Design: Thoroughly Modern Sports Car Meets Classic GT

The Subaru engineering that yields the ultra-low center of gravity in the BRZ also made it easy for designers to craft a very low-slung coupe body. A low height of just 50.6 inches, combined with a swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the BRZ a decidedly lean, athletic stance. There is some homage to classic GT-type sports cars without resorting to retro design cues. At the same time, the car's hawk eye headlights, hexagonal lower grille and six-star ornament instantly convey Subaru identity.

The Subaru BRZ subscribes to a simple, elegant approach to interior design, with a focus on driver involvement through easy-to-use controls. The bolstered front sport seats were designed just for this car. The driver faces an easy-to-see instrument panel featuring a large, center-mounted tachometer with an analog speedometer to its left. The tachometer integrates a digital speedometer, and the fuel and temperature gauges are positioned to the right of the tachometer.

The one-piece rear seatback lowers to expand the space offered in the 6.9 cubic-foot trunk. With the seatback down, the cargo area can hold two standard golf bags. Drivers who enjoy slalom or track events can also fold the rear seatback and have room for four wheels, a helmet and basic supplies and still have room for the front passenger. The rear seats can accommodate front-facing child seats.

Production of the Subaru BRZ is conducted at Subaru's Gunma, Japan assembly plant. Subaru produces a full line of all-wheel drive sedans, crossovers and SUV's, and adding the BRZ sports car to its portfolio showcases the brand's penchant for engineering vehicles that offer excellent road manners.

Premier Subaru is located at 150 North Main Street (Route 1) in Branford, Connecticut. Premier Subaru is approved by the AAA for Automotive Repairs and Service and is A+ Rated by the BBB.


 Subaru tops Consumer Reports' new ranking of best automakers

March 1, 2012 - Subaru edged Mazda, Toyota and Honda to earn the highest score in Consumer Reports' latest report card ranking 13 automakers based on road tests and reliability. But Toyota dominated the magazine's top picks in five of 10 product segments, becoming the first automaker to do so in nearly a decade.

The magazine said Subaru, with an overall score of 75, two points higher than last year, benefited from the redesigned Impreza, Legacy and Outback models over the past few years.

Subaru was followed by Mazda, Toyota, Honda, Nissan, Volvo, Hyundai, BMW and Volkswagen.

The top four automakers were each separated by a point, with Subaru on top, Mazda second with an overall score of 74, Toyota third with 73 and Honda fourth with 72.

Chrysler placed last with an overall score of 51.

The magazine's annual report card ranks automakers based on the performance, comfort, utility and reliability of more than 275 vehicles recently tested.

The report -- part of a guide to manufacturers that produce the best all-around models -- will be published in the magazine's April issue.

Overall scores are based on the average road test scores and reliability ratings of models tested by the magazine.

While Japanese automakers still hold the top five spots, their lead is shrinking. In some of Honda's and Toyota's recently redesigned models, cost-cutting has become more noticeable, David Champion, senior director of the magazine's automotive test center, said in a statement.

Ford's big drop

Ford dropped the most, from fifth to 10th place. Ford was followed by Mercedes-Benz, General Motors and Chrysler, the magazine said.

Subaru's average road-test score -- 82 -- is the highest in Consumer Reports' analysis. The magazine recommends all of the Subaru models it has tested.

Honda, the winner for the past four years, has been hurt by several redesigned vehicles -- including the Civic and Odyssey minivan -- that didn't measure up to previous models, the magazine said.

Honda, however, still produces some of the most reliable vehicles on the road overall, Consumer Reports said.

For the second time in three years, Honda failed to place a model among the magazine's top vehicles in its class. In 2003, the Honda Accord, Civic, Pilot and Odyssey were named best in their segments by the magazine.

Toyota -- among the top three automakers for the fifth straight year -- still produces many vehicles with above-average reliability and high test scores. Toyota benefited from the redesigned 2012 Camry sedan and led the magazine's top picks in five of 10 market segments: family sedan, small SUV, green car, family SUV and family hauler.

Mazda most improved

Mazda showed the biggest improvement, rising to second from seventh place. Its overall score increased nine points.

An improved Mazda3 and the discontinuation of two older models -- the Tribute SUV and RX-8 sports car -- helped Mazda.

Ford's road-test score improved two points from 2011, but subpar reliability on some new models hurt the automaker. The magazine cited the troublesome MyFord Touch infotainment system and Power-Shift automatic transmission.

GM and Chrysler are building nicer cars with each redesign. Still, their scores are dragged down by several older designs that score low in Consumer Reports testing or have reliability issues, Champion said.

As more new products are introduced, their fortunes could change if they can improve their overall reliability.

Chrysler's overall score jumped eight points, making it the second-most-improved automaker. Chrysler's average road-test score also increased eight points, the most of any automaker, and its overall reliability improved to average, the magazine said.

The gains reflect Chrysler's extensively freshened and redesigned model lineup, though the magazine said it only recommends 26 percent of the Chrysler Group models tested.

Europeans mixed

Volvo posted the top score of any European automaker, reflecting the redesigned S60 sedan. But average reliability and subpar test scores kept Volvo from making further progress.

Redesigned versions of some of VW's best-selling models, notably the Jetta and the Passat, dropped in Consumer Reports' road-test scores.

The Jetta once provided an upscale alternative to more common small cars, but its new interior is stingy and handling is lackluster, eroding that advantage, the magazine said. The Passat has evolved from a sportier mid-sized sedan to a larger, more mundane, less sophisticated car. The change has brought mixed results.

The revamped Audi A6 and A8, however, posted big gains in the magazine's road tests.

BMW and Mercedes-Benz receive high scores in Consumer Reports road tests but were hurt by the reliability of some popular models. Mercedes' flagship S-class sedan joined the automaker's large GL SUV with subpar reliability, the magazine said.

The reliability of some turbocharged Mini Coopers and the redesigned 5-series sedan hurt BMW's grade, the magazine said.

The magazine said Jaguar, Land Rover, Mitsubishi, Porsche and Suzuki were excluded from the report because of a lack of reliability data, which are compiled from subscribers.

The magazine, citing market changes and other factors, said it also did not select a top pick among minivans, luxury sedans or budget/subcompact vehicles this year. It also did not select a best overall vehicle.


 Subaru Driver David Higgins Extends Rally America Championship Points Lead with Second Place Finish at the 2012 Rally in the 100 Acre Wood

February 28, 2012 - Subaru of America, Inc. Subaru Rally Team USA driver David Higgins, the defending Rally America National Champion, has significantly extended his 2012 championship points lead with a second place finish at The Rally in the 100 Acre Wood.   Higgins' two primary season-long rivals failed to finish the event thus providing even more impact to Higgins' second place points-haul.

The Rally in the 100 Acre Wood, round two of the 2012 Rally America National Championship included over 100 miles of extremely fast and flowing gravel roads that traversed the foothills of Missouri's Ozark Mountains.  Higgins, joined by co-driver Craig Drew, competed in a BFGoodrich Tires-shod 2012 Subaru WRX STI rally car.
  Higgins began the event with a three-way duel with Antoine L'Estage, his archrival in the Rally America Championship, and Ken Block, a five-time winner of the 100 Acre Wood Rally. The trio was separated by just seconds after running the first three stages when L'Estage exited the rally with a mechanical problem, leaving just Block and Higgins in a fierce battle at the front of the field.  Dry conditions meant this year's edition of the 100 Acre Wood Rally was an extremely dusty affair, and Higgins was slowed considerably by hanging dust as the winds dissipated on the evening stages.  Higgins ended the first day of competition 18 seconds adrift of Block.

With Higgins' chief championship rival L'Estage out of the event and mindful that Block is not committed to running the full Rally America Championship, Higgins took the measured approach to find a balance between catching Block and driving prudently enough to ensure a solid finish which would net valuable championship points towards retaining the title.  Higgins capitalized on a tire puncture that Block suffered on day-two and was able to close the gap to briefly take over the lead.  The rival drivers were separated by just over 12 seconds heading into the final two evening stages of the rally.  A final push by Higgins wasn't possible though, as Higgins, running behind Block on the road, encountered Block's hanging dust and was forced to slow considerably and eventually accepted a solid second place overall finish.

The pace here was just amazing, explained Higgins. It was a great battle and ultimately I'd like to have been able to win but Ken [Block] is very fast here, and it simply became a matter of safety to push too much in the dust.  However, this result is huge for our championship defense since Antoine [L'Estage] and Leo [Urlichich] didn't finish.  We now have a very good cushion atop the standings and our Subaru will excel on the more technical gravel roads in the upcoming events.

Added James Han, motorsports marketing manager for Subaru of America, Inc., David and [co-driver] Craig [Drew] confirmed the pace capable from our Subaru WRX STI and drove a smart rally to consolidate our championship points position under very challenging driving conditions.  Both David and Ken [Block] put on an incredible performance for spectators this weekend.
  Higgins and Subaru Rally Team USA head next to the Oregon Trail Rally, May 4-6, 2012 based in Portland, Oregon.


 Subaru Impreza Wins 2012 MotorWeek Driver's Choice Award for Best Compact Car

February 10, 2012 - Subaru of America, Inc. was awarded the 2012 MotorWeek Drivers' Choice Award for Best Compact Car at the 2012 Chicago Auto Show.

The award comes on the heels of strong sales results from Subaru.  The brand set a sales record in 2011 and has started 2012 with sales up 21% over the previous year.

It is an honor to receive the award for best compact car from MotorWeek, Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. We are very excited about the all-new Impreza and we feel it is a game-changer for Subaru in the compact segment. In fact, Impreza sales in January were up 175-percent. We are pleased to bring our customers a car that packages safety, fun and function.

All new for 2012, the Subaru Impreza is equipped as standard with Subaru's Symmetrical All-Wheel Drive. Powered by a 148-hp 2.0-liter Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic® CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America, with EPA ratings of 27 mpg city and 36 mpg highway for models with the CVT.

With its 2012 re-design, we think the Subaru Impreza is primed for prime time, said John Davis, MotorWeek host.  No other compact comes close to the Impreza's mix of standard all-wheel-drive, upscale interior, and near bargain pricing. Add in a fun-to-drive steering feel, plus a big jump in fuel economy, and you've got a four-season winner.


2013 SUBARU BRZ SPORTS CAR TO MAKE DEBUT

The 2013 BRZ, which arrives in Subaru dealerships in late spring, was designed with one goal in mind---exceptional handling. To reach that goal, Subaru engineers developed a chassis that would deliver the lowest center of gravity (CoG) possible utilizing the excellent packaging of the brand's Boxer engine design.

An all-new naturally aspirated 2.0-liter, 200-horsepower horizontally opposed (Boxer) engine was created. The new FA engine was developed to be more compact so that it could be placed lower and farther back in the chassis.  To achieve the low CoG, a rear-drive layout was deemed necessary so the engine could be mounted as low as possible in the chassis. The engine placement allows for low polar moment and near-perfect balance for pure sports car handling.

With a low vehicle weight of just over 2,700 lbs., the direct injected 2.0-liter provides quick acceleration as it revs to its 7,400 RPM redline. The Subaru BRZ is available with either a six-speed manual or automatic transmission.

With a height of just 50.6 inches, swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the sleekly styled BRZ a lean, athletic stance. The Subaru BRZ will offer everyday comfort and practicality with 2+2 seating and expandable trunk space, along with the brand's renowned safety and quality.

The 2013 Subaru BRZ reflects the brand's core powertrain and chassis engineering throughout.

Subaru produces a full line of all-wheel drive sedans, crossovers and SUV's, and adding the BRZ sports car to its portfolio showcases the brand's penchant for engineering vehicles that offer excellent road manners.

PREMIER SUBARU PLEASED TO ANNOUNCE THE ARRIVAL OF THE 2013 SUBARU BRZ

May 8, 2012 - Premier Subaru, one of America's largest Subaru dealerships, located in Branford, Connecticut (06405 for those using GPS navigation) is pleased to announce the Subaru BRZ.

The buzz has been building, the customer order accumulating and the press has been praising and now it is time for the Subaru BRZ to take center stage.

Engineers at Fuji Heavy Industries developed BRZ to be the best handling, lightweight sports car in the world.  BRZ represents the engineering soul of Subaru.  The BRZ is the finest example of a classic sports car in the market today.  Like all other Subaru models, the BRZ offers outstanding value.  It starts with a new Subaru Boxer 2.0L DOHC engine that combines direct and port fuel injection with a Dual Active Valve control system to produce 200 hp without a turbo charger.  Its low engine placement, well tuned Electric Power Assisted Steering, a sport-tuned - fully independent suspension, Torsen Limited Slip differential, rear wheel drive and 215/45/R17 summer performance tires provide a pure sports car experience.

USA Today says (March 30, 2012) BRZ is exotic and affordable; and oh, please more like this.  Not only is BRZ a graceful coupe, it is also a knockout on the street, yanking heads around in double takes.  BRZ has a nifty row of switches and a sweet interior.

Wall Street Journal - (March 24, 2012) The BRZ is a handful of sports coupe sunshine that does something brilliant, even revolutionary; it feels fast...clever design choices, from the engine to the tires, make the highly fun BRZ driver like a far speedier car...The BRZ is an absolute riot to drive.

Premier Subaru is proud to have one of the largest available allocations of this limited production sports coupe.


Subaru of America Announces Pricing for 2013 BRZ - All-new Sports Car starts at $25,495

Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595.Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.


SUBARU OF AMERICA REPORTS RECORD SALES FOR APRIL, 2012

May 2, 2012 - Subaru of America, Inc. today reported record sales for April 2012 of 26,310 vehicles, a six percent gain over April 2011. The company also reported year-to-date sales of 106,878, a 16 percent gain over prior year.

Year-to-date sedan sales for the brand have also increased with the all-new Impreza up 157 percent over prior year and Legacy sales up 12 percent.

Subaru sales have exceeded 100,000 in four months ? a first in our company's 44 year history, said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. With new vehicle introductions on the horizon, we expect 2012 to be another banner year for our brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

Carline

Apr-12

Apr-11

% Chg

Apr-12

Apr-11

% Chg

MTD

MTD

MTD

YTD

YTD

YTD

Forester

5666

6714

-15.61%

22540

26483

-14.89%

Impreza

6791

3029

124.20%

27891

10816

157.87%

Impreza WRX

1352

1338

1.05%

4181

4921

-15.04%

Legacy

3799

3975

-4.43%

15916

14195

12.12%

Outback

8548

9465

-9.69%

35608

34894

2.05%

Tribeca

154

241

-36.10%

742

910

-18.46%

TOTAL

26310

24762

6.25%

106878

92219

15.90%

More people than ever are shopping the Subaru brand, said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. The all-new Impreza continues its very strong launch and we are working to match demand with supply. This positive sales momentum will certainly continue throughout the year.


Premier Subaru & Premier KIA to Sponsor The 29th Annual University of New Haven Scholarship Ball

Branford, CT - Premier Subaru and Premier KIA have collectively announced that they will sponsor the 29th annual University of New Haven Scholarship Ball.  The ball will be held on Saturday, April 21, 2012 on the main campus of the University of New Haven.

Each year, the University of New Haven Scholarship Ball celebrates the accomplishments of distinquished alumni and raises much needed funds for deserving students who otherwise would not be able to pursue a college education.

The 2010 Scholarship Ball raised more than $860,000 to support scholarships and the Henry C. Lee Institute of Forensic Science.

Additional information on the University of New Haven Scholarship Ball can be found by clicking this link.


 Subaru Begins Production Of The 2013 Subaru BRZ

March 16, 2012 Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86.

FHI and TMC first agreed on business collaboration in Oct. 2005. After the companies expanded their cooperative ties with new agreements related to development and production in April 2008, they then began four years of development. The completion of this joint-development product also marks a great achievement of the alliance between FHI and TMC.

At the ceremony, TMC President Akio Toyoda said, I would like to express my sincere appreciation to the ceaseless efforts of all FHI people and staff who were involved in the development, production and preparations for both models. The Subaru BRZ and Toyota 86 would not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005 and now I'm delighted to see that our alliance surely bore fruit.

FHI President Yasuyuki Yoshinaga, after extending his gratitude to all participants at the ceremony, said, The car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our 'select and focus' approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come.

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013.

FHI offers Enjoyment and Peace of Mind to its customers through the Subaru brand statement Confidence in Motion and its consistent approach to Engineering Excellence.

Following very positive reviews, the highly anticipated BRZ goes on sale in the United States, spring 2012.


Premier Subaru to Accept Preorders on All New Subaru BRZ

Premier Subaru in Branford, Connecticut, one of America's largest Subaru dealerships, as well as a Subaru Stellar Care Dealer, has announced that it is taking preorders on the all-new 2013 Subaru BRZ.

The all-new 2013 Subaru BRZ is expected to arrive in May, 2012. The car will be a very limited production vehicle for Subaru, with less than 6,000 units nationally for the 2013 model year. Premier Subaru has commtted the internal resources to ensure that the dealership is a leader in BRZ sales and support.

About the 2013 Subaru BRZ

The recent sports car trend has been to focus on ultimate power, luxury and performance. As a result, many sports cars have grown heavier and more expensive. Seeking a pure sports car for road and track driving Subaru followed a purist approach to engineering the 2013 BRZ.

Using a large proportion of high-tensile steel, with aluminum for the hood, the 2013 Subaru BRZ weighs an estimated 2,762 pounds for the U.S production models, making it the lightest closed rear-wheel drive sports car in the U.S. market today. Comparing the BRZ to a few notable current sports cars, the BRZ weighs about 160 pounds less than the Porsche Cayman, about 300 pounds less than the Lotus Evora and is more than 500 pounds lighter than a Hyundai Genesis coupe.

Critical to its agile handling, the Subaru BRZ has one of the lowest centers of gravity of any production car in the world at just 18.1 inches. The Subaru BOXER engine design, with its inherently low height and its mass concentrated low in the package, contributes to a low center of gravity in all Subaru models. For the BRZ, Subaru took maximum advantage of this characteristic. A rear-wheel drive configuration allows placement of the engine lower and farther back in the BRZ than in any other Subaru model in order to attain the best possible center of gravity and polar moment of inertia. Compared to the all-new Subaru Impreza, for example, the BRZ's BOXER engine sits 9.5 inches farther back. Moving the engine closer to the center of the chassis also helped make the BRZ itself quite compact, at just 166.7 inches long on a 101.2-inch wheelbase.

The all-new Subaru FA-Series 2.0-liter Boxer engine was engineered specifically for the BRZ to help achieve the car's ultra-low center of gravity package. The engine was made more compact than the FB 2.0-liter Impreza engine by such means as developing a shorter intake manifold and a shallower oil pan. Compared to the FB 2.0-liter engine in the Subaru Impreza, the engine in the BRZ is mounted about 2.4 inches lower, but due to the engine's lower overall height it sits 5 inches lower overall. In addition, under-hood components were located to optimize the car's balance, including tilting the radiator back 17 degrees and moving the battery to the back of the engine compartment.

All-new 200-Horsepower BOXER Engine

The Subaru BRZ is powered by an all-new FA-Series BOXER engine that is not shared with other Subaru models. Fundamental to true sports car character, the 2.0-liter engine combines light weight with high strength, high compression and high-revving responsiveness. The 4-2-1 exhaust exits with dual outlets, and the system has been tuned for a throaty sound. Directing some of the intake sound into the cabin also adds to the performance-tuned feeling of the car.

The Subaru BRZ engine has a true square architecture, meaning that its bore and stroke dimensions are each the same, in this case 3.38 inches (86mm). That gives the BRZ engine a quick-revving nature, with a 7,400-rpm redline. Yet, the engine's broad torque curve, which peaks at an estimated 150 lb.-ft. and offers a strong midrange, makes the BRZ feel responsive in daily driving.

The Subaru BRZ BOXER engine employs the Toyota D-4S fuel injection system, which uniquely combines direct injection and port injection technology. A direct-type fuel-injection system, which sprays fuel directly into the combustion chambers rather than upstream into the ports, provides a cooling effect in the cylinders. That enables use of a very high compression ratio (12.5:1 for the Subaru BRZ engine) to extract maximum energy from the fuel. In light- and medium-load conditions, the system's port fuel injectors help produce precise combustion, increasing performance and efficiency.

Choice of Six-Speed Transmissions

The driving enthusiast can choose between a new six-speed manual and optional six-speed automatic transmission in the 2013 Subaru BRZ. Both transmissions have been engineered and tuned to maximize performance and driving feel. The six-speed manual presents the driver with a short-throw shift lever, and the pedals have been optimized for heel-and-toe downshifting. Triple-cone synchronizers on first through third gears help ensure durability. Clutch effort and pedal rake, as well, have been tuned to make this an ideal sports car manual shift.

The optional paddle-shift six-speed automatic transmission offers no-compromise performance in the Subaru BRZ. The driver can select Sport mode from a switch on the center console for quicker, firmer automatic shifts. Or, the driver can move the console mounted shifter from D to M and then shift manually using the shifter handle or the steering wheel paddle shifters. Downshift blipping control enhances the more direct sports car experience.

All-New Subaru Platform

The Subaru BRZ is built on an entirely new platform and shares just a few parts with other Subaru models, but shares suspension architecture with the new Impreza and WRX STI. Effective use of high-tensile steel in the car's upper structure contributes to its low center of gravity. Chassis tuning takes maximum advantage of the BRZ's ultra-low center of gravity and high-strength body structure.

The front suspension uses struts and coil springs to keep weight low. The front struts were mounted low and optimized for a low hood line while retaining a long stroke for ideal handling and ride quality. The new, exclusively designed double-wishbone rear suspension system provides outstanding bump absorption to enhance tire grip over varied surfaces. Electric power steering, which reduces weight and load on the engine compared to hydraulic power steering, has been tuned for excellent feedback. The quick 13:1 steering ratio and 14.4-inch diameter steering wheel endow the Subaru BRZ with extremely quick steering response.

The BRZ, like all current Subaru models, employs the brand's proven Ring Shaped Reinforcement Frame body structure for occupant safety. Giving the BRZ a stiff body structure and ultra-low center of gravity allowed Subaru to tune the suspension for both agility and compliant ride quality. That tuning, along with the car's low weight, allowed Subaru to specify 215/45R17 tires that reduce wheel/tire weight and therefore unsprung weight. A standard TORSEN® limited-slip differential helps the inside wheel maintain traction during hard cornering. For track driving, the standard Vehicle Stability Control (VSC) stability and traction system offers the driver five different settings.

Design: Thoroughly Modern Sports Car Meets Classic GT

The Subaru engineering that yields the ultra-low center of gravity in the BRZ also made it easy for designers to craft a very low-slung coupe body. A low height of just 50.6 inches, combined with a swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the BRZ a decidedly lean, athletic stance. There is some homage to classic GT-type sports cars without resorting to retro design cues. At the same time, the car's hawk eye headlights, hexagonal lower grille and six-star ornament instantly convey Subaru identity.

The Subaru BRZ subscribes to a simple, elegant approach to interior design, with a focus on driver involvement through easy-to-use controls. The bolstered front sport seats were designed just for this car. The driver faces an easy-to-see instrument panel featuring a large, center-mounted tachometer with an analog speedometer to its left. The tachometer integrates a digital speedometer, and the fuel and temperature gauges are positioned to the right of the tachometer.

The one-piece rear seatback lowers to expand the space offered in the 6.9 cubic-foot trunk. With the seatback down, the cargo area can hold two standard golf bags. Drivers who enjoy slalom or track events can also fold the rear seatback and have room for four wheels, a helmet and basic supplies and still have room for the front passenger. The rear seats can accommodate front-facing child seats.

Production of the Subaru BRZ is conducted at Subaru's Gunma, Japan assembly plant. Subaru produces a full line of all-wheel drive sedans, crossovers and SUV's, and adding the BRZ sports car to its portfolio showcases the brand's penchant for engineering vehicles that offer excellent road manners.

Premier Subaru is located at 150 North Main Street (Route 1) in Branford, Connecticut. Premier Subaru is approved by the AAA for Automotive Repairs and Service and is A+ Rated by the BBB.


 Subaru tops Consumer Reports' new ranking of best automakers

March 1, 2012 - Subaru edged Mazda, Toyota and Honda to earn the highest score in Consumer Reports' latest report card ranking 13 automakers based on road tests and reliability. But Toyota dominated the magazine's top picks in five of 10 product segments, becoming the first automaker to do so in nearly a decade.

The magazine said Subaru, with an overall score of 75, two points higher than last year, benefited from the redesigned Impreza, Legacy and Outback models over the past few years.

Subaru was followed by Mazda, Toyota, Honda, Nissan, Volvo, Hyundai, BMW and Volkswagen.

The top four automakers were each separated by a point, with Subaru on top, Mazda second with an overall score of 74, Toyota third with 73 and Honda fourth with 72.

Chrysler placed last with an overall score of 51.

The magazine's annual report card ranks automakers based on the performance, comfort, utility and reliability of more than 275 vehicles recently tested.

The report -- part of a guide to manufacturers that produce the best all-around models -- will be published in the magazine's April issue.

Overall scores are based on the average road test scores and reliability ratings of models tested by the magazine.

While Japanese automakers still hold the top five spots, their lead is shrinking. In some of Honda's and Toyota's recently redesigned models, cost-cutting has become more noticeable, David Champion, senior director of the magazine's automotive test center, said in a statement.

Ford's big drop

Ford dropped the most, from fifth to 10th place. Ford was followed by Mercedes-Benz, General Motors and Chrysler, the magazine said.

Subaru's average road-test score -- 82 -- is the highest in Consumer Reports' analysis. The magazine recommends all of the Subaru models it has tested.

Honda, the winner for the past four years, has been hurt by several redesigned vehicles -- including the Civic and Odyssey minivan -- that didn't measure up to previous models, the magazine said.

Honda, however, still produces some of the most reliable vehicles on the road overall, Consumer Reports said.

For the second time in three years, Honda failed to place a model among the magazine's top vehicles in its class. In 2003, the Honda Accord, Civic, Pilot and Odyssey were named best in their segments by the magazine.

Toyota -- among the top three automakers for the fifth straight year -- still produces many vehicles with above-average reliability and high test scores. Toyota benefited from the redesigned 2012 Camry sedan and led the magazine's top picks in five of 10 market segments: family sedan, small SUV, green car, family SUV and family hauler.

Mazda most improved

Mazda showed the biggest improvement, rising to second from seventh place. Its overall score increased nine points.

An improved Mazda3 and the discontinuation of two older models -- the Tribute SUV and RX-8 sports car -- helped Mazda.

Ford's road-test score improved two points from 2011, but subpar reliability on some new models hurt the automaker. The magazine cited the troublesome MyFord Touch infotainment system and Power-Shift automatic transmission.

GM and Chrysler are building nicer cars with each redesign. Still, their scores are dragged down by several older designs that score low in Consumer Reports testing or have reliability issues, Champion said.

As more new products are introduced, their fortunes could change if they can improve their overall reliability.

Chrysler's overall score jumped eight points, making it the second-most-improved automaker. Chrysler's average road-test score also increased eight points, the most of any automaker, and its overall reliability improved to average, the magazine said.

The gains reflect Chrysler's extensively freshened and redesigned model lineup, though the magazine said it only recommends 26 percent of the Chrysler Group models tested.

Europeans mixed

Volvo posted the top score of any European automaker, reflecting the redesigned S60 sedan. But average reliability and subpar test scores kept Volvo from making further progress.

Redesigned versions of some of VW's best-selling models, notably the Jetta and the Passat, dropped in Consumer Reports' road-test scores.

The Jetta once provided an upscale alternative to more common small cars, but its new interior is stingy and handling is lackluster, eroding that advantage, the magazine said. The Passat has evolved from a sportier mid-sized sedan to a larger, more mundane, less sophisticated car. The change has brought mixed results.

The revamped Audi A6 and A8, however, posted big gains in the magazine's road tests.

BMW and Mercedes-Benz receive high scores in Consumer Reports road tests but were hurt by the reliability of some popular models. Mercedes' flagship S-class sedan joined the automaker's large GL SUV with subpar reliability, the magazine said.

The reliability of some turbocharged Mini Coopers and the redesigned 5-series sedan hurt BMW's grade, the magazine said.

The magazine said Jaguar, Land Rover, Mitsubishi, Porsche and Suzuki were excluded from the report because of a lack of reliability data, which are compiled from subscribers.

The magazine, citing market changes and other factors, said it also did not select a top pick among minivans, luxury sedans or budget/subcompact vehicles this year. It also did not select a best overall vehicle.


 Subaru Driver David Higgins Extends Rally America Championship Points Lead with Second Place Finish at the 2012 Rally in the 100 Acre Wood

February 28, 2012 - Subaru of America, Inc. Subaru Rally Team USA driver David Higgins, the defending Rally America National Champion, has significantly extended his 2012 championship points lead with a second place finish at The Rally in the 100 Acre Wood.   Higgins' two primary season-long rivals failed to finish the event thus providing even more impact to Higgins' second place points-haul.

The Rally in the 100 Acre Wood, round two of the 2012 Rally America National Championship included over 100 miles of extremely fast and flowing gravel roads that traversed the foothills of Missouri's Ozark Mountains.  Higgins, joined by co-driver Craig Drew, competed in a BFGoodrich Tires-shod 2012 Subaru WRX STI rally car.
  Higgins began the event with a three-way duel with Antoine L'Estage, his archrival in the Rally America Championship, and Ken Block, a five-time winner of the 100 Acre Wood Rally. The trio was separated by just seconds after running the first three stages when L'Estage exited the rally with a mechanical problem, leaving just Block and Higgins in a fierce battle at the front of the field.  Dry conditions meant this year's edition of the 100 Acre Wood Rally was an extremely dusty affair, and Higgins was slowed considerably by hanging dust as the winds dissipated on the evening stages.  Higgins ended the first day of competition 18 seconds adrift of Block.

With Higgins' chief championship rival L'Estage out of the event and mindful that Block is not committed to running the full Rally America Championship, Higgins took the measured approach to find a balance between catching Block and driving prudently enough to ensure a solid finish which would net valuable championship points towards retaining the title.  Higgins capitalized on a tire puncture that Block suffered on day-two and was able to close the gap to briefly take over the lead.  The rival drivers were separated by just over 12 seconds heading into the final two evening stages of the rally.  A final push by Higgins wasn't possible though, as Higgins, running behind Block on the road, encountered Block's hanging dust and was forced to slow considerably and eventually accepted a solid second place overall finish.

The pace here was just amazing, explained Higgins. It was a great battle and ultimately I'd like to have been able to win but Ken [Block] is very fast here, and it simply became a matter of safety to push too much in the dust.  However, this result is huge for our championship defense since Antoine [L'Estage] and Leo [Urlichich] didn't finish.  We now have a very good cushion atop the standings and our Subaru will excel on the more technical gravel roads in the upcoming events.

Added James Han, motorsports marketing manager for Subaru of America, Inc., David and [co-driver] Craig [Drew] confirmed the pace capable from our Subaru WRX STI and drove a smart rally to consolidate our championship points position under very challenging driving conditions.  Both David and Ken [Block] put on an incredible performance for spectators this weekend.
  Higgins and Subaru Rally Team USA head next to the Oregon Trail Rally, May 4-6, 2012 based in Portland, Oregon.


 Subaru Impreza Wins 2012 MotorWeek Driver's Choice Award for Best Compact Car

February 10, 2012 - Subaru of America, Inc. was awarded the 2012 MotorWeek Drivers' Choice Award for Best Compact Car at the 2012 Chicago Auto Show.

The award comes on the heels of strong sales results from Subaru.  The brand set a sales record in 2011 and has started 2012 with sales up 21% over the previous year.

It is an honor to receive the award for best compact car from MotorWeek, Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. We are very excited about the all-new Impreza and we feel it is a game-changer for Subaru in the compact segment. In fact, Impreza sales in January were up 175-percent. We are pleased to bring our customers a car that packages safety, fun and function.

All new for 2012, the Subaru Impreza is equipped as standard with Subaru's Symmetrical All-Wheel Drive. Powered by a 148-hp 2.0-liter Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic® CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America, with EPA ratings of 27 mpg city and 36 mpg highway for models with the CVT.

With its 2012 re-design, we think the Subaru Impreza is primed for prime time, said John Davis, MotorWeek host.  No other compact comes close to the Impreza's mix of standard all-wheel-drive, upscale interior, and near bargain pricing. Add in a fun-to-drive steering feel, plus a big jump in fuel economy, and you've got a four-season winner.


2013 SUBARU BRZ SPORTS CAR TO MAKE DEBUT

The 2013 BRZ, which arrives in Subaru dealerships in late spring, was designed with one goal in mind---exceptional handling. To reach that goal, Subaru engineers developed a chassis that would deliver the lowest center of gravity (CoG) possible utilizing the excellent packaging of the brand's Boxer engine design.

An all-new naturally aspirated 2.0-liter, 200-horsepower horizontally opposed (Boxer) engine was created. The new FA engine was developed to be more compact so that it could be placed lower and farther back in the chassis.  To achieve the low CoG, a rear-drive layout was deemed necessary so the engine could be mounted as low as possible in the chassis. The engine placement allows for low polar moment and near-perfect balance for pure sports car handling.

With a low vehicle weight of just over 2,700 lbs., the direct injected 2.0-liter provides quick acceleration as it revs to its 7,400 RPM redline. The Subaru BRZ is available with either a six-speed manual or automatic transmission.

With a height of just 50.6 inches, swept-back roofline, bulging front fenders, short overhangs and pronounced rear haunches give the sleekly styled BRZ a lean, athletic stance. The Subaru BRZ will offer everyday comfort and practicality with 2+2 seating and expandable trunk space, along with the brand's renowned safety and quality.

The 2013 Subaru BRZ reflects the brand's core powertrain and chassis engineering throughout.

Subaru produces a full line of all-wheel drive sedans, crossovers and SUV's, and adding the BRZ sports car to its portfolio showcases the brand's penchant for engineering vehicles that offer excellent road manners.

Subaru of America, Inc. Teams Up with Dining Out For Life and Local AIDS Service Organizations to Raise Millions for HIV/AIDS

Branford, CT - 04/12/2011 - Subaru of America, Inc. is proud to mark its fifth year as International Host Sponsor of Dining Out For Life(SM), an annual one-day fundraiser for HIV/AIDS care held in nearly 60 cities across North America. On April 28, more than 3,500 restaurants will donate a generous percentage of each check to their local AIDS service organization.

"Dining Out For Life will raise necessary funds to address the increasing demand for AIDS care throughout the U.S. and Canada," says Dining Out For Life International Board President Stacie Walls-Beegle. "The 56 participating organizations provide critical life-saving services to many people living with HIV/AIDS, and this event is unique because the money raised in each city stays in that city."

"We know that Dining Out For Life is aiming to raise $4 million in just one day, and we're pleased to be able to help," adds Tim Mahoney, chief marketing officer, Subaru of America, Inc.  "Subaru and its drivers have a long history of caring about community causes, and we're proud to play a part in helping to raise crucially needed funds in the fight against AIDS."

Nearly 30 years into the AIDS epidemic, investments in the fight against HIV/AIDS are yielding results, according to a report released recently by UNAIDS. But work must continue to eradicate the life-threatening disease. There are an estimated 1.2 million people living with HIV/AIDS in the United States and about half of those are not receiving appropriate medical care, according to data from The Centers For Disease Control and Prevention.  Demonstrating a need for improved HIV education and testing, nearly one-third of all new infections in the U.S. are among those younger than 29. Perhaps most alarming, approximately one out of five people who are infected do not even realize they are HIV positive.

Dining Out For Life is an international fundraising event involving the generous participation of volunteers, corporate sponsors and restaurants. In exchange for their financial support, restaurants are promoted in an effort to increase customer traffic. In 1991, Dining Out For Life was created by an ActionAIDS volunteer in Philadelphia. Dining Out For Life is now held in nearly 60 cities throughout North America. For more information see diningoutforlife.com


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Premier Subaru and Subarupartswarehouse.com Acquire Inventory of Genuine Subaru Parts and Accessories from another Subaru dealership

Branford, CT - 04/07/2011 - Premier Subaru and the Subarupartswarehouse.com   announced today that they have completed the special purchase of another Subaru dealer's parts and accessories inventory.

The selling Subaru dealer, which is located in Massachusetts, decided to liquidate their inventory.


Subarupartswarehouse.com
was able to make the purchase at a substantial discount to normal dealer cost.

According to David Harger, Director of Subarupartswarehouse.com
, "We are able to make this special purchase of Genuine Subaru parts and accessories at a substantial discount. In this day of Subaru popularity, it is difficult to find such opportunities. However, given our buying power and ability to close immediately, the other dealer accepted our offer and we now have additional inventory for our clients".

Mr. Harger further indicated that "with the uncertainty of parts production in Japan due to the horrible effects of March's earthquake and tsunami, this acquisition allows us to be oversupplied with needed parts and accessories so that we can ensure delivery of genuine Subaru parts and accessories to all of our customers - at our warehouse prices."


Premier Subaru and Subarupartswarehouse.com
  announced separately that the company has made a monetary contribution to a special fund for Japanese relief in light of the devastating effects of the earthquake and tsunami.

Subarupartswarehouse.com
is the leading online e-commerce site for genuine Subaru parts and accessories at warehouse prices. The company's primary warehouse is located in Branford, Connecticut. The company's on-line store has been in operation for more than 6 years. The company can be found on the web - 24 hours per day/7 days per week at Subarupartswarehouse.com .
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Premier Subaru Supports National Car Care Month, Offers Fuel Savings Tips for All Drivers as Gas Prices Surge

Branford, CT - April 6, 2011 - Premier Subaru is once again celebrating the Car Care Council's National Car Care Month in April by offering free vehicle diagnostic inspections for Subaru vehicles at their location at 150 North Main Street in Branford, Connecticut.  Premier Subaru's theme for this year's program is "MPG: Maintenance Preserves Gas", which underscores the importance of regular vehicle maintenance when it comes to maximizing any vehicle's fuel economy.

Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
  • Maintain proper tire pressure
  • Replace air filter when dirty
  • Use cruise control whenever possible
  • Remove excess weight inside vehicle
  • Change engine oil and filter when dirty
  • Drive sensibly
  • Tighten the gas cap
  • Avoid excess vehicle idling
"Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we're seeing a noticeable increase in gas prices" notes Robert J. Alvine, President of Premier Subaru.  "Any beyond fuel savings, they'll pay off in other ways, too - you'll increase your vehicle's reliability, you'll reduce the likelihood of costly repairs, and you'll enjoy higher trade-in or resale value down the road".

During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition.  This service is done at no charge to Subaru owners and without obligation.

For additional information, please see the Premier Subaru website at www.premiersubaru.com.
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Premier Subaru Provides You With Advice As To How To Avoid Vehicle Damage From Potholes

Branford, CT - March 31, 2011 - Premier Subaru in Branford, Connecticut, the exclusive AAA Approved Subaru dealership for Automotive Repair in Connecticut recommends the following to avoid the numerous potholes arising from the difficult winter we just had:

Look Ahead - Make a point of checking the road ahead for potholes.  An alert driver may have the time to avoid potholes, so, it's important to stay focused on the road ahead and not on any distractions inside or outside the vehicle.  Premier Subaru, in concert with WTNH Television, Star 99.9 and 99 Rock WPLR is promoting safe driving via the W82TXT campaign.  This campaign, featuring a commercial with Bob Alvine
, President of Premier Subaru and Jocelyn Maminta  of WTNH television, encourages drivers to wait to send text messages and stay focused on the road.

Slow Down - If a pothole cannot be avoided, reduce speed safely being sure to check the rearview mirror before any abrupt braking.  Just before you are rolling into the pothole, release the brake.  Hitting a pothole at a higher speed or with the suspension and brakes locked, will significantly increase the chance of damage to the tires, wheels and suspension components.

If you do hit that pot hole - now what?

Check Alignment - Hitting a pothole can knock a car's wheels out of alignment and affect the steering.  If a vehicle pulls to the left or right, have the wheel alignment checked.  At Premier Subaru, we offer free alignment inspection on our state-of-the-art HUNTER laser alignment machine.  This machine will examine your alignment against the Subaru factory specifications.  In addition to an alignment, our Subaru Certified Technicians will also inspect the steering and suspension components to ensure that they are within factory specifications.

Inspect Tires - The tire is the most important connection between your vehicle and the road.  The tires should be inspected for damage, cuts and bruises.  Tires should be inspected for both sufficient tread and proper inflation.  Premier Subaru is proud to stock one of the largest selection of Subaru tires in Connecticut.  In addition, Premier Subaru offers a low price guarantee, to ensure that you get the absolute best value on a quality set of tires for your Subaru.  All of the Premier Subaru tire packages also include a 4 wheel computerized alignment and even a complimentary exterior car wash.

Premier Subaru is proud to be approved by the AAA for Automotive Repair and Service.  In addition, the company is a member of the BBB and has an A+ designation.

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Premier Subaru and Subaru of America Responds to Japan Relief and Recovery

Branford, CT - March 19, 2011 - The Premier Subaru and Subaru of America Families are deeply saddened by the devastation resulting from the recent earthquake and tsunami in Japan. 

Our thoughts are with all who are suffering and we express our condolences to the victims of this tragedy.

Subaru of America, Inc. and its parent in Tokyo, Fuji Heavy Industries Ltd, are responding to the relief and recovery efforts. Fuji Heavy Industries (FHI), on behalf of all of its global subsidiaries, has made a financial contribution of 50 million yen ($500,000) to the relief and recovery efforts, and FHI employees have personally contributed another 10 million yen ($100,000). FHI has also donated an additional 50 million yen ($500,000) in Robin engine products of generators, lighting units, well and construction pumps.

Subaru of America, Inc. will provide matching funds for dealer and business affiliate contributions to the American National Red Cross up to $100,000, and double matching for employee gifts under a special program.

Our customers can join with Subaru in supporting the American Red Cross' disaster relief efforts.

Click Here To Donate To This Subaru and American Red Cross Challenge


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Premier Subaru to host a New Owner's Clinic on March 29, 2011

Branford, CT - March 6, 2011 - Premier Subaru in Branford, Connecticut, one of Connecticut's largest Subaru dealerships, announced today that they will be having their first New Subaru Owner's Clinic of the year on March 29, 2011 at 6pm at the company's service and parts department.

According to Robert J. Alvine, President and General Manager of Premier Subaru, "We use these clinics to allow our newest customer's to learn about our Subaru auto care philosophy and to allow client's to learn about their new Subaru's"

During these clinics, the company shows clients how to:

- Maximize the dependability of their vehicles;
- Make the most out of their Subaru's safety features and technology;
- Get more miles from their gas dollars;
- Protect their investment with basic maintenance techniques;

All of these will allow the newest Premier Subaru customers to enjoy their new Subaru's even more.

The Free Subaru New Owner's Clinic at Premier Subaru lasts about an hour and one-half. There are even prizes and refreshments.

Premier Subaru encourages all new Premier Subaru customer's interested in attending to contact Laurie Ann, in the customer care department, by email at lann@premiersubaru.com, or, via telephone at 203-649-5018.

Premier Subaru is located at 150 North Main Street, Route 1, in Branford, Connecticut. The company sells new and certified preowned Subaru models to client's in an around Connecticut, New England and the entire Northeast.

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Subaru Models Awarded Four "Top Picks" from Kiplinger's Personal Finance

Branford, CT - March 5, 2011 - Premier Subaru, LLC, in conjunction with Subaru of America, is proud to announce that, Kiplinger's Personal Finance recognized three Subaru vehicles for excellence in four areas:
  • The Forester 2.5XT Premium AWD was designated "best in class" for small crossovers
  • The Outback 2.5 Limited won "best in class" and "best resale" in the wagons category
  • The Impreza WRX AWD four door was named "best resale" in the $25,000 to $30,000 category.

Kiplinger's evaluates "best in class" winners on performance, value and safety.  "Best resale" winners were selected using the Kelley Blue Book's estimated trade in price.

Kiplinger's notes that the Forester - also recognized by the publication in 2009 as the "best new crossover" - boasts "agile handling, high resale values and loads of cargo space."  The Forester, like all other Subaru models, is also a 2011 IIHS Top Safety Pick.

2011 is the second year the the Outback was awarded "best in class".  In addition to "stylish design, strong resale values and heaps of utility", the publication calls the 2.5 liter four-cylinder engine "powerful without pushing down fuel economy".

Kiplinger's also explains that the "turbocharged version of the Impreza boosts the three year resale value from the base models 51% to 55% - and bumps up horsepower by 95 horses to 265 horses.  That's a feat a few in this category can achieve with only four cylinders."

Premier Subaru encourages you to see the entire line of the award winning Subaru models at it's dealership located at 150 North Main Street, Route 1 (I-95, exit 54) in Branford, Connecticut.  The company's dealership is located within 12 minutes of Milford, Connecticut and Wallingford, Connecticut.  In addition, the company is conveniently located proximate to New Haven, Bridgeport and other major metropolitan areas in Connecticut.  You can see more about the company at www.premiersubaru.comOr, text the word PREMIER to 50123 for information delivered to your SmartPhone.

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Consumer Reports: Subaru Remains A Top Automaker

Branford, CT - February 28, 2011 - Subaru was one of the manufacturers that topped Consumer Reports annual rankings of automakers for 2011.

Subaru has the highest average road-test score - 81 - as measured by the magazine.  And while the Japanese automaker only markets a half-a-dozen models, they all do well in Consumer Reports' road tests and nearly all are reliable.  The Forester is a top rated small SUV, and the Legacy sedan has been improved with each generation.

An automaker's overall score is based on a composite of road test and predicted reliability scores for all tested vehicles.  The magazine's road test score is based on more than 50 tests and evaluations, covering performance, safety, fuel economy, comfort and convenience.  Reliability scores come from Consumer Reports' Annual Auto Survey, which included histories of 1.3 million vehicles.

The rankings by Consumer Reports influence car buyers and are published in the magazine's annual auto issue.  Consumer Reports, published by Consumers Union, uses vehicle owner reliability surveys from 1.3 million people, government and insurance-industry crash tests and its own evaluations of how vehicles function for its ratings.

The full line of award winning Subaru models are available at Premier Subaru in Branford, Connecticut.
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Subaru Partners With Kicker for Performance Audio Upgrades

Branford, CT - February 23, 2011 - Premier Subaru of Branford, CT and Subaru of America announced today that it will partner with KICKER Performance Audio, a 30 year industry leader in mobile audio, to supply Subaru customers with original equipment (OE) upgrades for specific models.  The higher-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza sedans, Impreza WRX sedans, 2011 WRX STi sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STi 5 door vehicles with navigation or non-navigation audio systems.

The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available.  The subwoofer is powered by an integrated 100 watt, high efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide.  The amplifier connects into the existing Subaru audio system using a true plug and play wire harness.

The audio upgrade kits are now available at Premier Subaru in Branford, Connecticut, or, online at www.subarupartswarehouse.com.

For more information on KICKER audio systems, see the brand web site at www.kicker.com.
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Subaru of America Reports Record January, 2011 Sales

Branford, CT - February 1, 2011 - Premier Subaru and Subaru of America are proud to announce that, on the back of record breaking sales in 2010, the companies reported a continued upswing for the Subaru brand by posting record January sales  - up 21% versus January, 2010.

Subaru finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years.  As in 2010, Legacy, Outback and Forester models led the January sales increase.

Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter marketing programs, such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

"2011 promises to be another great year for the Subaru brand", said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc.  "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year.

Robert J. Alvine, President of Premier Subaru in Branford, Connecticut indicated that "we are pleased to be apart of Subaru's growth.  The value proposition of this brand is truly second-to-none and offers our client's the best in safety, fuel economy and performance".
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Reminder To Our Valued Clients Concerning Registration Stickers Issed By The State of Connecticut

As a reminder, beginning August 1 vehicle owners in Connecticut can peel off that front window registration sticker as part of customer-service improvements the Department of Motor Vehicles is making in the vehicle registration system.


Vehicle owners in Connecticut will be able to legally drive without stickers and people either renewing or applying for a new registration will only receive the official paper registration, which still must be carried in the vehicle at all times. Customers can learn more about the change through a special DMV web page: ct.gov/dmv/regstickers


"This change of eliminating a sticker and taking away an unnecessary step in the registration process is part of creating a 21st Century DMV that is more modern and efficient by improving service to customers," said DMV Commissioner Robert M. Ward.  He said that eliminating the sticker and making a few other changes in mailings will save the state nearly $1 million annually.


"Three and a half years ago when I became DMV Commissioner, I focused on looking at ways to improve services to customers by streamlining how we do things. This is another step in that direction," he added.


As a customer service, this change will benefit vehicle owners statewide by cutting down on steps needed to properly register their vehicles. Connecticut in 1903 was among the first states in the nation to require a vehicle to be registered, in 1911 started change plate colors annually to coincide with yearly vehicle registration renewals and in 1937 began using annually on license plates a different colored metal insert, which is the predecessor of the affixed sticker, for signifying a properly registered vehicle.  

Major technological changes now make stickers unnecessary because registration enforcement can be done through computer checks. For instance, DMV provides law enforcement with electronic information allowing police officers to check the validity of a marker plate from a patrol car. DMV has also worked with law enforcement to set up marker-plate readers in some departments around the state. These readers capture an image of a plate from a camera on the patrol car. Up-to-date registration information from the DMV goes to law enforcement to use with these readers. 

Commissioner Ward said DMV expects eliminating the stickers will save about $400,000 per year, which is an important savings during a time when the state faces a multi-billion-dollar deficit. In addition, DMV also plans a second registration improvement that is expected to save an additional $400,000 yearly, bringing the total savings to about $800,000 annually for this project.


The second change, which may begin in September, will eliminate the mailing to customers with their renewed registration certificate. Instead they will receive their registration certificate as a tear-off part of the registration application, which is mailed to them 60 days prior to its due date.


Vehicle owners will be instructed to keep the registration certificate in the vehicle after they mail a check to the DMV or complete our online renewal. The validity of their registration can be checked through the updated law-enforcement computer information systems. As part of its customer service, DMV will also provide a look-up online to determine the validity of the registration. It will let customers know whether their registration payments were processed and registrations renewed.


The agency plans a public awareness campaign through press releases, an insert in renewals to explain the change, information in law enforcement bulletins, lists of frequently asked questions on the DMV website, a newly designed general purpose envelope that highlights the change, the change will be advertised on an electronic bulletin board in DMV offices and through a video that will be shown on its web site.


The expiration sticker is being eliminated on all vehicles, including trailers and motorcycles. You may remove your

valid or expired registration sticker from your vehicle on or after August 1 . Stickers for boats will continue to be issued.

Police officers and other law enforcement officials were notified of this change.  The look-up system used by law enforcement will reflect that no registration sticker is required on Connecticut vehicles. 


It is important that you keep your current registration certificate in your vehicle at all times.  

The registration certificates issued after August 1 will say ?Connecticut no Longer Requires Registration Stickers.? Registration certificates issued prior to August 1, will not have this message, but require no additional action until they are up for renewal.


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Premier Subaru of Branford, Connecticut wins the 2010 Subaru of New England President's Club Award

Branford, CT./January 5, 2011 - Premier Subaru in Branford, Connecticut, announced this morning that Subaru of New England has named it a 2010 President's Club Winner.  Subaru of New England provides this award on an annual basis to a select few dealers that have exceeded expectations in sales and market penetration.

Premier Subaru, located at 150 North Main Street in Branford, Connecticut, is a multiple year winner of the Subaru of New England President's Club Award.

Subaru of New England, based in Norwood, Massachusetts, is the New England distributor for Subaru products.  For 2010, it reported sales of more than 35,000 in the New England states, including Connecticut, Massachusetts, Rhode Island, Maine, New Hampshire and Vermont.

Premier Subaru, founded in 2000, has sold more than 10,500 new and used cars since it's founding.  It is approved by the AAA under their Approved Auto Repair Program and is rated A+ by the Better Business Bureau.

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The final tally is in - Premier Subaru Customer's Share The Love Totalling $31,500

Branford, Connecticut - 01/04/2011 - Premier Subaru of Branford, Connecticut is proud to announce a final count towards the Subaru of America "Share the Love" Campaign. Premier Subaru customers who purchased new cars during the program period, or leased new cars, were responsible for a total of $31,500 of contributions to one of five charities in the program.

Premier Subaru is proud to have participated in this amazing program, which has raised more than $15 million over the last three years for charitable organizations.
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Premier Subaru to be a sponsor of a show to benefit Friends of Yale New Haven Children's Hospital

Branford, Connecticut - 01/03/2011 - Premier Subaru of Branford, Connecticut, one of the leading Subaru dealers in the United States, is proud to announce that it will be a sponsor of the upcoming show, The Old Masters, to benefit the Friends of Yale New Haven Children's Hospital.

The Old Masters, which is appearing at Long Wharf Theater on Friday, January 28, 2011, stars Sam Waterston.

Premier Subaru, is one of America's largest and highest rated Subaru dealerships. Premier Subaru is also proud to be actively involved in our community through it's community outreach program.

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Premier Subaru Clients Responsible For More Than $25,000 During the 2010-2011 Subaru of America "Share the Love" Campaign

Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.

The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Over the last two years the program had donated nearly $10 milion to its partner organizations.  Once counted, the 2011 contributions are expected to bring that total up to $15 million.  The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.

Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.

"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut.  "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".

In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.

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Subaru Remains the Only Manufacturer With IIHS TOP SAFETY PICK for all Models

December 22, 2010 - Subaru of America, Inc. today announced that for the second consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized it as the only automotive manufacturer with a 2011 TOP SAFETY PICK winner in every vehicle class in which it competes. The test results cap a year in which Subaru is poised to announce its best-ever sales record.

"We know our customers take their safety very seriously and so we are very pleased that IIHS has recognized us again as the only manufacturer with a TOP SAFETY PICK winner for all its models," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "This is an outstanding success and a tribute to the engineering that goes into our products. The IIHS reinforces to our customers that Subaru maintains the highest standards to produce vehicles that are fun-to- drive, durable, reliable as well as safe. "

The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.

"Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes," said IIHS president Adrian Lund. "The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether."

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor


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The 11th Annual Toys for Tots Drive on Now at Premier Subaru

December 3, 2010 -- Premier Subaru, in Branford, Connecticut, one of America's largest and highest rated Subaru dealerships, is proud to announce the official kick off of their 11th annual Toys for Tots Drive. The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.

Since it's founding, Premier Subaru has been an active participant in annual Toys for Tots Collection drives in the Greater New Haven area. The company's employees are also active participants in this drive through personal gifts, as well as requests of donations from customers and friends.

Robert J. Alvine, President and General Manager of Premier Subaru commented "We are proud to be apart of this amazing group. Our goals are the same - to allow less fortunate children to experience the joys of Christmas. We will continue the tradition of Premier Subaru by kicking off our drive with $1,000 of new, unwrapped toys."

The Toys for Tots toy drive at Premier Subaru ends on December 19, 2010.

About Toys for Tots:

The principal Toys for Tots activity which takes place each year is the collection and distribution of toys in the communities in which a Marine Corps Reserve Unit is located. In communities without a Reserve Unit, the campaign can be conducted by a Marine Corps League Detachment or group of men and women, generally veteran Marines, authorized by Marine Toys for Tots Foundation to conduct a local Toys for Tots campaign. Local Toys for Tots Campaign Coordinators conduct an array of activities throughout the year, which include golf tournaments, foot races, bicycle races and other voluntary events designed to increase interest in Toys for Tots, and concurrently generate toys and monetary donations.

About Premier Subaru:
Premier Subaru in Branford, Connecticut, is one of America's largest and highest rated Subaru dealerships. From it's campus in Branford, Connecticut, the company sells more than 1,400 new and preowned vehicles each year. In addition, the company has a AAA Approved Service Department. Premier Subaru is rated A+ by the Better Business Bureau of the State of Connecticut.

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Premier Subaru and Subaru of America Report Record November, 2010 Sales

Dec 1, 2010 ? Premier Subaru, in Branford, Connecticut and Subaru of America, Inc. continues its record-breaking run with the best November in the company's history with sales of 20,792, a 22% increase on November 2009.

November also saw individual records broken for Legacy sedan, Outback and Forester, while the Impreza line saw a 33% jump in sales.  

Subaru's year-to-date sales are also noteworthy. The company's previous full-year record of 216,652, set in 2009 was eclipsed by November 3 with sales of 237,126 already posted.  The brand is now up 23% year-to-date and already 10% ahead of the 2009 full year with December sales still to come.

Subaru's sales gains in 2010 follow successive sales growth in 2008 and 2009 and were driven by increases across the board with strong sales for Outback, Forester, and Legacy Sedan and Impreza. Sales for the brand have grown by close to 50% in just over three years and company officials expect full-year sales for 2010 to exceed 250,000 units.

"We have a formula that works," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our vehicles are right-sized, come with all-wheel drive standard, and are known for safety, reliability, fuel economy and spirited driving. Add into that mix excellent value for money and it's clear why we are seeing sustained demand for our brand."

"Our entire dealer network deserves praise for their sterling efforts in achieving this record," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "The passion of our dealers and our own people in getting the message out about Subaru, means that consumers are beginning to fully understand the appeal of our products and we expect our sales success to continue as a result of these efforts," Doll added.

Premier Subaru is proud to be one of America?s largest Subaru dealerships, as well as one of the highest rated Subaru dealerships in the Country for customer satisfaction.

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Robert J. Alvine, President of Premier Subaru Named To The Board Of Directors Of The Connecticut BBB

Premier Subaru is proud to announce that, Robert J. Alvine, the company's President and General Manager, has been named to the Board of Directors of the Better Business Bureau of Connecticut. 

The  mission of the BBB is to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer education and service excellence.

The Connecticut Better Business Bureau is an independent non-profit, non-governmental organization established by businesses within our community. The  Bureau is governed by a local Board of Directors, whose function is to oversee Bureau operations and activities, in accordance with the guidelines set forth by the Council of Better Business Bureaus. There are 120 Bureaus in the United States and Canada.

The BBB works to correct abuses and to serve the best interests of the consuming public and legitimate business. As a matter of policy, the Better Business Bureau does not endorse or recommend any product, service, or company.

Originally founded in 1928, the Connecticut BBB now covers all of Connecticut except for a few towns in Windham County.

Premier Subaru has been an accredited member of the BBB for approximately 10 years and has received an A+ Rating during it's entire membership.
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Subaru Debuts Impreza Design Concept at Los Angeles Auto Show

Subaru of America, Inc. today unveiled the Impreza Design Concept, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas ? "dynamic flow and confident stance" ? to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.


From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.


Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.


In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.


At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.


The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.


"Dynamic, Enticing, Secure" Interior


For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.


A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.


The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.


New Safety and Performance


Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.


The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester.







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Subaru sets October Record

November 2, 2010- Subaru of America, Inc. continued its winning sales streak with best-ever October results of 22,720 units, exceeding the previous "best-ever" result set in 2009 by over 25%.  Driving these results were record sales for the Outback, Forester, and Legacy Sedan.  Subaru year-to-date sales now total 216,334 units - a 23% increase compared to last year.  The October year-to-date result puts the brand within a few hundred sales of a new annual record.

"Our 618 Subaru retailers throughout the country again did an outstanding job efficiently turning their inventory and generating record sales," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We had sales increases with our four core carlines.  In addition, the launch of our new WRX and STI models has been a huge success - collectively up 50% compared to last October."
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Congratulations to Kathy Zurolo & Family of Milford, Connecticut!

11/01/2010 - Premier Subaru congratulates Kathy Zurolo and her family, of Milford, Connecticut, on being the Target 10,000 winners!  Premier Subaru conducted a three month long contest to celebrate the sale of our 10,000th car.  The winner would receive a $10,000 purchase credit towards a new or pre-owned car here at Premier Subaru, or a $10,000 U.S. Savings Bond.

Over 1,500 entries were received for the contest.  Premier Subaru engaged the marketing firm of Two Guys In Jackets to independently review the submitted entry form and audit the drawing.  Kathy Zurolo of Milford, Connecticut was selected as the winner and chose the $10,000 vehicle purchase credit.

Ms. Zurolo and her family were at Premier Subaru on October 30, 2010 to pick up her ordered 2011 Subaru Forester.

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Subaru of America Sets September Sales Record

10/01/2010 - Subaru of America and Premier Subaru of Branford, Connecticut are pleased to announce that Subaru of America posted its best-ever September sales results.  This also marks the best ever September sales for the Subaru Outback and the Subaru Forester models.

Subaru sold 21,432 units in September, 2010 versus 14, 593 units in September, 2009, resulting in a 47% gain year over year  Year to date sales of 193,614 in 2010 versus 158,421 units sold in 2009, resulting in a 22% gain compared with the same period last year.

Sales for the Subaru Outback for the month of September, 2010 were up 91% with 8,154 units sold, while sales for the Subaru Forester were up 33% with 6,449 units sold.
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Subaru of America Announces Pricing on the All New 2011 Subaru Forester

Subaru of America, Inc. today announced 2011 pricing for its award-winning Forester model starting at $20,495 equipped with manual transmission, a modest $200 increase from 2010. The automatic transmission version starts at $21,695. The 2011 Forester's all-new 2.5L DOHC SUBARU BOXER® Engine improves on the Forester's already impressive fuel efficiency. All Forester models now come with a new grill design as well as an updated instrument panel with a softer, textured material for enhanced interior appearance.

Forester 2.5X

Standard features for the 2.5X Forester include AM/FM stereo with single disc CD player and 4 speakers with input auxiliary jack, (3) 12 volt power outlets, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer and remote keyless entry. The 2.5X also continues to offer the popular Alloy Wheel Value Package. This package adds 16-inch alloy wheels and roof rails for only $400 - the same as the 2010 model year.

Forester 2.5X Premium

The 2011 Forester 2.5X Premium, equipped with manual transmission starts at $23,195, a $400 increase over last year. The automatic transmission version starts at $24,195. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray as well as the following newly upgraded features:

  • Driver's side power window with Auto-Down and Auto-Up with Anti-Pinch Protection
  • Tilt and telescopic steering wheel
  • New 17" Alloy Wheels
  • Standard Bluetooth Hands-Free Phone Connectivity with steering wheel control switches
  • Bluetooth Audio Streaming Connectivity
  • iPod connectivity
  • USB port
  • Sirius Satellite Radio capability

In addition to those features, the 2011MY Forester 2.5X Premium also features an all-new TomTom® Navigation option package.  Available with the $500 All Weather Package, the TomTom® Navigation option has a special value price of only $595, for a total package price of only $1,095.  This TomTom® unit is a removable navigation device with a 4.3" LCD touch screen and includes the following features:

  • Bluetooth Hands-Free Phone Connectivity
  • iPod connectivity
  • Removable Portable Navigation Device
  • USB port  
A back-up camera is an additional available accessory and traffic information on the camera is available with a subscription.  

Forester 2.5X Limited

The 2011MY Forester 2.5X Limited, equipped with automatic transmission, has a starting price of $26,495, a $500 increase. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, stainless exhaust tips, automatic climate control system, fog lights, cargo area tray and All-Weather Package along with the following additional improvements to the audio system:

  • Bluetooth Audio Streaming Connectivity
  • Bluetooth Hands-Free Phone Connectivity
  • HD radio  
  • iPod connectivity
  • 4.3" LCD display screen
  • 6 upgraded speakers (instead of 4)
  • Back-up camera accessory option  
The 2.5X Limited continues to offer a Touch-Screen GPS Navigation System for $1,800 which includes a 7" LCD screen, auxiliary input jack and now includes a backup camera.

Forester 2.5X Touring

Also new for the 2011MY is the introduction of the 2.5X Touring model. This model builds on the 2.5X Limited model and comes equipped with automatic transmission starting at $27,995.  This model adds several unique features:  High Intensity Discharge (HID) headlights, exterior mirrors with integrated turn signals, silver finish roof rails, one-touch folding rear seatbacks, dual-zone automatic climate control, Sirius satellite radio and electroluminescent instrumentation.    

Forester 2.5XT Premium

The 2.5XT Premium starts at $26,995, is equipped with automatic transmission and features the impressive 224-horsepower 2.5L DOHC intercooled, turbocharged Boxer Engine.  Standard equipment includes a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, stainless exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, hood scoop, and aluminum-alloy accelerator and brake pedal covers and now includes a 10-way power driver's seat.  

Forester 2.5XT Touring

The 2011MY Forester 2.5XT also adds a Touring model, equipped with automatic transmission and starting at $29,995. This new model includes HID headlights, exterior mirrors with integrated turn signals, backup camera, silver finish roof rails, one-touch folding rear seatback and electroluminescent instrumentation. In addition to those features, it has an upgraded audio system with a 4.3" LCD display screen, dual-zone automatic climate control and perforated leather-trimmed upholstery. The Touch-Screen GPS Navigation System is also available (with the standard backup camera already included in the vehicle) as an option on all Touring models for only $1,600.  

The destination and delivery charge is $725 for all 2011MY Forester models in the contiguous 48 states. The MSRP of PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model. 

Premier Subaru in Branford, Connecticut is proud to be one of the largest Forester dealers in the United States.  Please call or email us today with any of your questions regarding the 2011 Subaru Forester or to place an order an an advance discounted price.


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Fair Season has started, visit Premier at the Guilford Fair!

Join Premier Subaru for the 11th year in a row at the GUILFORD FAIR - FOR 2010!

Barbara Mullen will be leading the entire Premier Subaru crew for the 11th Year in a row! We are showing off the 2011 SUBARU OUTBACK AND THE 2011 SUBARU LEGACY, both decked out for fall!  We are bringing our dealership to you!

The Guilford Fair is going on now, September 17th-September 20th. 
Stop by and say "hi," to Barb and check out the 2011s directly across from the Flying Wallendas circus act!



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Thank you Tom Delella - our 10,000th customer!

Branford, Connecticut - Premier Subaru would like to congratulate and thank Mr. Tom Dilella, who purchased a Certified 2006 Subaru Impreza sedan.  Tom was Premier Subaru's 10,000th customer since it's founding in August, 2000.  To celebrate, Tom received a package of Subaru goodies worth more than $500!

To help celebrate the sale of the 10,000th car, Angela Campion, the MYTV9 Star came up video tape the festivities.

Subaru Sales Continue To Climb

09/02/2010 - Subaru of America today reported August sales of 22,239 units.  With the exception of last year's outstanding result during the CARS Program, this was Subaru of America's best August ever.  For the year, Subaru of America's sales have totaled 172,182 units - a 20% increase.
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Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--

-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --

CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.

Baby Driver - the story:

The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."

"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus - our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."

Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."

The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."

The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.

National Teen Driving statistics at rmiia.org show that:

Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.

16-year-olds have higher crash rates than drivers of any other age.

16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.

Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.

According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.

"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."

As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.

"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."

The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.  Premier Subaru, in Branford, Connecticut, supports the work of Subaru of America, as well as Subaru of America's corporate sponsorship of StreetSafe Driving Academy.  Premier Subaru is proud to have several well known driving schools as clients who use Subaru models exclusively in their driver training curriculum.
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Premier Subaru Is Proud To Continue To Be A BBB A+ Rated Dealership

08/09/2010 - Premier Subaru in Branford, Connecticut received an update from the Better Business Bureau today that stated that "We are pleased to report that you are a BBB Accredited Business having met the Standards For Trust".

According to the Better Business Bureau (the "BBB"), the BBB informs current and potential customers that Premier Subaru is a business with a proven track record of keeping its commitment and doing the job right.

Furthermore, the BBB indicated that 7 out of 10 consumers are more likely to buy from a company designated as a BBB Accredited Business.

Since it's founding in 2000, Premier Subaru has been a member in good standing of the Better Business Bureau and has always been an accredited business.  Premier Subaru has always had an A+ rating.

To read the full Better Business Bureau report on Premier Subaru, simply follow this link.
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Subaru Announces It's Best July In Company History!

08/03/2010 - Premier Subaru is proud to announce that Subaru of America has posted it's best July sales in history with 23,983 vehicles sold in July, 2010 - a 10% increase over the July, 2009 sales of 21,839 units.  Year to date, Subaru of America has reported sales of 149,943 units compared to 115,145 units sold through the same period last year - marking a 30% increase.

The all new Subaru Outback continues to be the stellar performer for the company, selling 9,030 unis in July, 2010 - resulting in an outstanding 82% increase over July, 2009.  The Subaru Legacy also continues to increase sales with a 37% improvement over July, 2009, with 3,208 units sold in July, 2010.

"Subaru continues to outperform the industry by offering the type of long-term value consumers are demanding" said Thomas J. Doll, executive vice president, Subaru of America.  "Our customers do their research and when they purchase Subaru vehicles they know they are rated Top Safety Picks by the Insurance Institute for Highway Safety, are number one in terms of residual values by the Automotive Lease Guide and are consistently ranked in the top spot by well known Consumer Buying Guides."

Robert J. Alvine, President of Premier Subaru in Branford, Connecticut - one of Subaru's top dealerships, further echoed the commentary by indicating "that we are so proud to have welcomed customers new to the brand - people that have driven Nissan's, Toyota's, Honda's, BMW's, Audi's  or other vehicles in the past and have been motivated to join other Subaru buyers given the amazing value proposition."

Premier Subaru is proud to offer the full Subaru line up  - 7 days a week from it's campus located at 150-165 North Main Street in Branford, Connecticut.
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We Deliver To The Northeast!

08/02/2010 - Premier Subaru, in Branford, Connecticut, would like to remind all of it's prospective clients that we can be your local dealer.  Over the last year, almost 30% of our entire business is made up of Subaru sales to clients in New York, New Jersey, Rhode Island, Massachusetts and beyond.  Most of those sales have been to Subaru customers in the State of Rhode Island and New York.  Premier Subaru sells so many Subaru's into Rhode Island, New York, Massachusetts and New Jersey due to our aggressive pricing posture, depth of inventory and quality of inventory.  Our Certified Preowned Subaru models have been sold throughout the Northeast and beyond due to our low pricing model and vast selection.  Under certain circumstances, delivery to your home or office can be arranged and we handle all of the registration.  So, you really can consider us your local Subaru dealership.
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Subaru of America Announces Pricing For the 2011 Impreza WRX and STi

07/23/2010 Subaru of America, Inc. today announced pricing for the 2011 Subaru Impreza WRX and WRX STI models. Arriving at Premier Subaru in Branford, Connecticut in September, the aggressively redesigned 2011 WRX starts at $25,495 for both the 4-door and 5-door models. The 2011 WRX STI 4-door is $1,000 less than the starting price of the 2010 5-door (non-Special Edition) STI at $33,995.

Subaru Impreza WRX

Beginning at $25,495 - a modest $500 increase for the 4-door and the same starting price for the 5-door - the aggressive body style changes for WRX include new front & rear bumpers, wide front fenders and quarter panels, and a WRX logo side fender badge.  The sedan adds a rear chrome satin finish and quad tailpipe outlets.  The WRX receives new gunmetal gray alloy wheels paired with wider summer-performance tires.  Additionally, all WRX models now have six upgraded speakers and come with steering wheel control switches for audio and Bluetooth functions.  

The Subaru Impreza WRX Premium starts at $27,995 (both 4- and 5-door) and adds the All-Weather Package, power moonroof, and fog lights.  The sedan also includes a standard rear trunk spoiler.  The Subaru Impreza WRX Limited is available from $28,995 (both 4- and 5-door) and features HID headlights and leather-trimmed upholstery. A GPS touch-screen Navigation system is available on Premium and Limited trim levels and includes a 7" touch-screen and standard Sirius satellite radio.

Subaru Impreza WRX STI

The Subaru performance leader, the WRX STI, returns as a 4-door sedan - along with the 5-door for the 2011MY.  The Subaru Impreza WRX STI 4-door starts at $1,000 less than the 2010 WRX STI 5-Door (non-Special Edition) at $33,995.  In addition to its wide-body style, the WRX STI sedan also brings back its signature impressive rear trunk spoiler. All WRX STI models include the All Weather Package.

The WRX STI is powered by a 2.5 liter, turbocharged and intercooled Subaru Boxer® engine pumping out 305 horsepower.  To further improve its performance, the 2011MY WRX STI has a retuned suspension that includes improved suspension bushings, larger front/rear stabilizer bars, and stiffer front/rear coil springs that provide tighter handling, less body roll and improved steering feel.  All WRX STI models are available with optional GPS Touch-Screen Navigation with a 7" LCD touch-screen for $1,800. Additionally, all WRX and WRX STI models also receive a new mesh-type grill along with an upgraded audio system that includes standard Bluetooth hands-free calling and audio streaming, iPod control capability, an auxiliary input jack, USB port, and XM/Sirius capability with a roof mounted antenna.

A new trim level, the Subaru Impreza WRX STI Limited 4-door, is added with a starting price of $37,345 and includes leather-trimmed upholstery, 18-inch BBS alloy wheels, power moonroof and fog lights.  

The Subaru Impreza WRX STI Limited 5-door starts at $35,995, and includes 18-inch BBS alloy wheels.

The Destination and Delivery charge for these and all 2011 Subaru models is $725 (Alaska D&D is $875).  

Premier Subaru, in Branford, Connecticut, is proud to be one of Subaru's most aggressive Subaru Impreza WRX and STi dealerships.  Premier Subaru has a history of providing customers with the largest discounts available on STi and WRX models.  Premier Subaru is taking orders on the new 2011 Subaru WRX and 2011 Subaru WRX STi now.

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Premier Subaru Announces That Mobile Wi-Fi Access Is Available For 2011 Outback Models!

07/17/2010 - Premier Subaru, one of America's largest and well respected Subaru dealerships, have announced, in conjunction with Subaru of America, that it is now offering Wi-Fi connectivity for the award winning 2011 Outback crossover SUV model.  The new Subaru Mobile Internet System creates a wi-fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.

The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.

Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources.   Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic? CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

Come and see the all-new 2011 Subaru Outback at Premier Subaru in Branford, Connecticut.  Premier Subaru in Branford, Connecticut is proud to have one of the largest selections of 2011 Subaru Outback inventory in the Northeast.  Premier Subaru is also Connecticut's AAA Approved and BBB A+ rated Subaru dealership.


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Premier Subaru Reminds You To Use Your Gift Cards!

07/10/2010 - Premier Subaru, one of America's leading Subaru dealerships, located in Branford, Connecticut, reminds it's gift card clients to "not to forget to use their gift cards"!  Bob Alvine, President and General Manager of Premier Subaru stated "We have more than $10,000 in unused gift cards outstanding right now and would love those clients to come in and use them towards the purchase of parts or accessories, in our service department and even towards a new or preowned car." 

Premier Subaru started a gift card program several years ago.  More than $30,000 in gift cards have been sold or given to customers since then.  Subaru customers have embraced the gift cards as a great way to get a holiday gift, birthday present, or just something nice for someone. 

For more information on Premier Subaru and their gift card program, please see their website at www.premiersubaru.com.
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Premier Subaru is Proud to Sponsor The Fireworks at the 2010 Orange Fireman's Carnival!

07/09/2010 - Premier Subaru is proud to announce that the company will sponsor the fireworks at the 2010 Orange Fireman's Carnival.  The carnival, which will run from Thursday, August 5, 2010 to Sunday, August 8, 2010 will be held at the Orange Fairgrounds on Orange Center Road in Orange, Connecticut.   The sponsorship of the fireworks at the Orange Fireman's Carnival is consistent with the company's deep heritage of community involvement.
 
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Premier Subaru Seeking The Best of the Best!

07/08/2010 - Due to an increase in sales and service volume, Premier Subaru, one of America's largest and highest rated Subaru dealerships, is seeking qualified individuals to fill several positions.  These positions include: Sales Staff, Office Staff, Service Support Staff and Reconditioning Technicians.  Interested individuals should send a resume to info@premiersubaru.com, or, apply in person to our General Manager, Robert J. Alvine.  Premier Subaru is a Equal Opportunity Employer.  Premier Subaru is a Drug Free Workplace.
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Subaru of America Announces June, 2010 Sales Record!

07/02/2010 - Premier Subaru is proud to announce that Subaru of America has posted record June sales with 21,601 vehicles sold in June, 2010 - a 16% increase over June, 2009 sales of 18,620 units. Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period in 2009, resulting in a 35% increase.

The current generation Subaru Forester continues to consistently break sales records more than 2 years after it's initial introduction. Sales for June, 2010 represent the best June ever for the Subaru Forester, a 25% increase over the sales for the Subaru Forester in June, 2009.  The top performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June, 2010 - a 76% increase over the same period last year.  "June was a great month for us", said Tim Colbeck, senior vice president of sales at Subaru of America and close friend of Premier Subaru.  "Our inventories are very tight and we still set a record for the month.  Demand for our product continues to be strong and our retail network is working hard to sell efficiently."

"Now that we are halfway through 2010, the Subaru franchise is clearly on pace to establish another record-setting sales year" said Tom Doll, executive vice president of Subaru of America.  "This has been the best first six months in the history of the company and we are proud of the contribution from all members of the Subaru team."

Premier Subaru in Branford, Connecticut is proud to be one of America's largest Subaru dealers.  With an excellent reputation of exceeding the expectations of their customers, Premier Subaru is eager to assist owners in any manner.
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Premier Subaru

150 North Main Street
Directions I-95/Exit 54
Branford, CT 06405

  • Sales: (888) 690-6710
  • Service: (888) 697-5387
  • Parts: (866) 938-4113

Hours

  • Monday 9:00AM-8:00PM
  • Tuesday 9:00AM-8:00PM
  • Wednesday 9:00AM-8:00PM
  • Thursday 9:00AM-8:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 9:00AM-5:00PM
  • Sunday 11:00AM-4:00PM