Fast Tracks Newsletter March 2015


Volume IX, Issue 3 - March 2015


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New Car Specials


  • Monday 9:00AM-8:00PM
  • Tuesday 9:00AM-8:00PM
  • Wednesday 9:00AM-8:00PM
  • Thursday 9:00AM-8:00PM
  • Friday 9:00AM-6:00PM
  • Saturday 9:00AM-5:00PM
  • Sunday 11:00AM-4:00PM
The Eyesight System - Making the Best Drivers Even Better


Recently, a Subaru of America executive chronicled his experience in driving a vehicle with the Eyesight System.  The system alerted him when ever he went outside his lane, causing him to become more conscious of his driving habits.  The experience led him to believe that with the right technology, even the best drivers can become better with Eyesight. 


Currently available on 2015 Legacy and Outback models, the Subaru Rear Safety Technology warns drivers of obstacles behind and to the side of the vehicle. Using radar sensors at both sides of the rear bumper, the system helps the driver via Blind Spot Detection(which notifies the drive of any vehicles in blind spots on either side of the car), Lane Change Assist(similar but operates when you are changing lanes and another vehicle is approaching at high speed), and Rear Cross Traffic Alert(notifies the driver when he/she is coming out of a parking space that there is traffic coming towards them).   


Blind Spot Detection

This feature notifies the driver of vehicles that might be traveling in blind spots on either side of the car. An approach indicator light appears on the exterior mirror on the side where that vehicle is located. The indicator light flashes if the driver operates the turn signal to move in that direction.


Lane Change Assist

Similar to Blind Spot Detection, Lane Change Assist notifies the driver of a vehicle approaching from behind in a neighboring lane at high speed. The indicator light flashes if the driver operates the turn signal to the side of the approaching vehicle.




EyeSight analyzes the lane markings on the road ahead, including the center line and the shoulder marking. It displays a warning on the instrument panel and sounds a beep when the driver deviates from the marked travel lane. This warning is intended to alert drivers to a potentially dangerous situation caused by crossing from the traveled lane into oncoming traffic or an adjacent lane. 


The Lane Departure Warning operates when the vehicle is at speeds of more than 32 mph. It will not operate when the turn signal is in use, when the steering wheel is turned significantly, when the brake pedal is depressed, or when the accelerator is fully depressed.

Premier Subaru Returns to Van Wilgen's

Premier Subaru returns to Van Wilgen's for the 6th Annual Van Wilgen's Escape to Spring Expo. The event takes place March 20, 21, and 22 at Van Wilgen's Garden Center, 51 Valley Road, North Branford, CT. This event features over 40 different exhibitors, 8 food trucks, and cooking demonstrators from your favorite local chefs. There will also be beer and wine tastings as well.
For more details, please contact Barbara Mullen at (203) 643-1212.
KIA releases 101 reasons why KIA is better.


Kia has announced it's 101 reasons why driving a Kia is the wise choice. The reasons range from the incredible lineup(from Cadenza to the Soul EV) that KIA offers, to the many features available within(including UVO), to the many awards KIA's won(including Kelley Blue Book Best Value Brand 2014), to the accolades given by automotive experts such as, to their various sponsorship opportunities(NBA, Youtube Music Awards, etc.), to the special offers we now have available! Find out more as to why Kia is the best choice for you, and why Premier is the best place to buy a Kia, call us at (203) 315-2050 or visit us at 165 North Main Street, Branford.
KIA Soul Named Among Best Cars For Families


The iconic Soul has been announced by U.S. News and World Report as one of the recipients of the "Best Cars for Families" award in the Hatchback category. This award has been in given out annually since 2007, and continues the periodic accolades by other highly regarding sources such as and Kelley Blue Book.
The Soul, fresh off a 2014 Model year redesign, has been tweaked further for 2015. Enhancements include a new UVO eServices Package which features Geo-fencing, Speed Alert, Curfew Alert and Driving Score, plus Siri Eyes Free and Local Search by Google.
We have a nice supply of Souls available! For further information, please contact us at (203) 315-2050, or visit us at 165 North Main Street, Branford.
Used Car Specials

Used 2012 MINI Cooper S S Convertible Branford CT
Spring is Convertible Season!  The Mini Cooper is one of our all time favorites this S Convertible is one of three Coopers we have available to zoom off of our lot.  It includes the Premium Package(features include an anti-theft alarm system) and Sport Package(features include a 17" Black Star Bullet Alloy Wheels and Xenon Headlights), plus it's been put through our 150-point inspection process.

2013 Land Rover Range Rover Evoque
Fast Tracks Price: $41,500

Used 2012 Volvo C70 T5 Convertible Branford CT
Our next herald of Springtime is also one of three, Volvo's spirited C70 T5 Convertibles.  This car has the beautiful Cranberry Leather Interior, plus Navigation and Sirius XM along with an upgraded stereo and CD player.  It even has blind spot detection, perfect for our congested highways.  It is also a one-owner vehicle with a pristine CARFAX and plenty of service records.  

2012 Volvo C70 T5 Convertible
Fast Tracks Price: $26,100

Used 2001 Porsche 911 Carrera Convertible Branford CT

Finally, if you're going to the beach the first warm day we get, you can't resist the Porsche 911! This 2001 Carrera has only 47,000 miles on it and an automatic transmission.  It includes heated mirrors, remote keyless entry, and leatherette interior, plus dual-zone automatic climate control.


2001 Porsche 911 Carrera convertible
Fast Tracks Price: $23,500

Customer's Corner

Testimonials from Happy Customers!  For more, check out our DealerRater page.

"Seamless and Comfortable"

I did my homework with not only the type of car I wanted but also the people I wanted to buy from. Living in southern connecticut I had plenty of opportunity to make a purchase down here but after the proper due diligence I found the best place for me. Ted Astarita and Rich Johnson worked with me and my personal team off the bat to make sure I was comfortable and well informed the entire time. Being a large purchase I included some family members in the decision making process every step of the way. At other dealerships there was not the friendly and at home vibe that we got from Premier, and while this was a highly analytical decision, I also had an emotional buying motive by being shown the proper respect and transparency. Ted was extremely knowledgable and helpful and Rich and Bob Alvine were in touch with us as well to make sure everything moved swimmingly. Being in sales myself it's great to know that what you do is actually appreciated and that is why it's so important that I let others know how great of a dealership and team Premier is.

- brianf1121, Satisfied Subaru Sales Customer

"Great Buying Experience"

Everything from start to finish was very professional and organized. The salespeople were honest and not pushy at all. They allowed us to be in control of the process while providing helpful guidance and input based on what we were looking for in a respectful way. I felt like they listened and didn't try to mislead or give any false information just to get the sale. Everything was fully explained including prices, financing, and warrantee options. The staff really worked together to provide an exceptional car buying experience. I highly recommend Premier Kia of Branford and will definitely be buying future cars from there.

- Bred03, Satisfied KIA Sales Customer

Subaru Service and Parts Specials

Fuel Injection OR Headlight Restoration
Reg. Price $129.00

NOW $109.00

Coupon not valid with any additional offer. Must present coupon at time of purchase. Limit one coupon per person. Plus tax and shop supplies. Prior Sales Excluded. Synthetic Oil Extra. Other restrictions may apply. Void where prohibited. All offers expire 04/15/2015.

Check out our Subaru Parts Website at The Official Subaru Parts Warehouse Page

KIA Service and Parts Specials 

Oil Change Special - $14.98


Tire Rotation Special - $19.98

Coupon not valid with any other offer. Must present coupon at time of purchase. Limit one coupon per person. Plus tax and shop supplies. Prior Sales Excluded. Synthetic Oil Extra. Other restrictions may apply. Void where prohibited. All offers expire 03/31/2015. 

Check out our Kia Parts Website at The Official Premier Kia Parts Website.

Adorable Adoptable Animals

Every month, we highlight a pet that is in need of a good home in the Branford area. 

This month is National Adopt A Guinea Pig Month!  This month we are highlighting Sophie, who is featured for adoption by the Critter Connection in Durham.  She is a beautiful year and a half old female, who gave birth to a little boy named Bandit in August 2014.  She resides with Bandit and two other females in a C & C cage in the Bristol area until an appropriate adoptive family has been found.  Sophie is a little fearful but once she gets used to you, she will cuddle up to you with no problem.  

For more details on Sophie, and other guinea pigs like her, please click here. 

Special Service Benefits

Premier Subaru is proud to have one of New England's largest loaner car fleets - we currently have fifteen current model-year cars that you can use if you are in for a major service or for a major repair. These vehicles are continuously checked by us to ensure that they provide you with safe transportation. Also, if you have purchased from us, the use of these cars is absolutely free! Please ask next time that you are in our service department for more details.

- Brian Edward Canell, Editor-in-Chief since 2006 

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